Above And Beyond Promotion

Posts Tagged ‘user’

Promoting your blog with little budget

Word Count:
365

Summary:
Having a blog, and not sure how to promote it? Blog means big business and good income, and you could start with very little budget in hand. Learn how you can be the next to profit from blogging as well.

Keywords:
web hosting, blog, Hostican, hostican coupons

Article Body:
Before your start thinking how to promote your weblog and how much you going to spend on it. First think about what is your blog value, and what is the key content that attracts visitors. Is the topic of discussion hot?

Make your blog useful, and with good content that user are looking for. Once you got your blog setup and filled with good contents and photos or video clips. Its time to get serious into business, lets get some money out of it.

Get yourself a google adsense account, and paste some adsense ads into your blog. When user clicking on those ads you are making cash. And this is point number one.

Point number two, your website need to have alternative income likes amazon links, or commission junction products links etc. And these affiliate links can generate you some income as well. Make sure the product you promoting is relevant to your website.

And once your cash machine is setup, its time to promote it and get more visitor and convert them into cash. If your new web hosting is offering you ads credits like ixwebhosting is offering $50 dollars google adsense credits. You can make good use of it. Use the free credits and get hundreds of user to your website. And these user will convert into cash later on. Another good option is look for cheaper web hosting, and this will cut down your initial cost. For blog hosting, I highly recommend hostican hosting, and you can get a $50 hostican coupon at http://www.hosticanreview.org/hostican/hostican-coupons And your just save $50 dollars from your web hosting, plus $50 at marketing credits from google.

Use social bookmarking to promote your blog. If you having a good blog, and want to let others to know about it, you can sign up to few social bookmarketing site, and get people to vote your blog post. And the more vote you getting, the better ranking you are getting, the more people recommend it to others. And this means user bring other user to visit your blog. And it’s a free traffic. What you got to do is just build good content and a good blog.

1. PPC – Search engine (AdWords, Overture etc.)
At the search engines you pay for every click a user makes on your ad. I will give you a small example to show you the advantage or disadvantage of pay-per-click and promotional products.
A click can cost you up to $100 in the worst case. The average cost per click is mainly 1 to 2 dollars. When you have a monthly budget of $1000 you will get up to 1000 unique visitors.
Invest $1000 in promotional products and you will get for example 2000 pens with your logo or internet address imprinted on it. Send these pens to your possible customers or give it away at trade shows. Now anytime these people use the pen they will see the logo of your company.
When these people one day need products you have in your online-shop they will get reminded of your company. If they visit your site now this can be seen as a “virtual click”. This can be up to 2000 “virtual clicks” and visitors for your site.

2. Banner advertising (pay per impression)
You can compare promotional products with banner advertising. Your logo, internet address or product will be placed on an area with a typical size of space. The advantages of promotional products are the better “click-through rates”.
The user will see the logo of your company every time they use these products. This is like a banner impression at websites. Normally a user will see your banner one time when they visit a website. At promotional products they will see it every time they use it.

Why shall I use promotional products?
1. The user will see your logo as long as they use it
2. High “virtual click-through rate” and ROI(return on investment) when you give it to the right user groups (Trade shows)
3. People like to receive them.

Why shall I not use promotional products?
1. The conversion rate can be near zero if you give the products to the wrong user group
2. High investments for several expensive promotional products and campaigns