Posts Tagged ‘training’

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George advertising promotional advertising products

George asks…

Guys can you look at my mates resume at tell me what you think..?

cover letter:
Dear Sir / Madam,

Please accept the attached resume for the post of Marketing Executive as advertised in the — on the 9th of December 2006. I am a highly motivated and ambitious professional who believes in doing any task to the best of my knowledge and ability.

I have a number of years of experience in sales, marketing and relationship building. As a marketing person, I have taken part in brand message promotional campaigns, advertising, market research and intelligence, as well as numerous sales presentations. In my relationship building role I had the opportunity to work on brokering new relationships between the UK Universities and local educational institutions both from the government and the private sector. Promoting educational products and building relationships throughout my career, I had the right attitude, professionalism and confidence to carry out my responsibilities, various assignments and projects in this role successfully. I also had
to deal with customers of varying backgrounds and expectations, from those locally, the nearby countries, to the UK. Being an enthusiastic learner, I am confident that I will be able to pick the business up quickly and will be able to fit right in and offer the best of myself to the company. I would really appreciate the opportunity to make the move to the risk management and quality sector and given my strengths in interpersonal, presentation and relationship building skills, I have no doubt that I will be an asset to XXX.

Thank you for taking the time to review my credentials and experience in my attached resume. I am contactable via email or cell, if you’d like to arrange for an interview or should you have any questions.

Yours Faithfully
resume:

Application for the post of Marketing Executive

Summary

•Over ten years’ experience in Customer Relationship Management in the service sector.
•Service oriented with Sales and Marketing experience to front line and corporate clients.

Key Areas of Expertise

•Analytical thinking – able to analyse issues from different angles and solve problems by being resourceful; had conducted market research where clients were shown the weak areas that needed improvement and highlighted new growth areas in other segments of the market for future investments.
•Communication skills and Relationship – good writing skills; excellent interpersonal communication skills and CRM capabilities; strong believer of using networking as a tool for communication to instill brand loyalty that will lead to lasting relationship.
•Organization & Presentation – have played an important role in gathering, analysing, interpreting and reporting market intelligence findings to clients an
•Able to work Independently – able to work independently with little supervision and also as part of a team; likes challenges and motivated by achievements.
•Market Intelligence experience – set up Market Intelligence and Information data bank for team’s use

Work Experience

•2005 – 2006, Education UK Manager
Main responsibilities: Report market performance and Manage relationship building activities.

-Kept tab of market developments by constantly scanning media for information and networking with other education players.
-Advised UK member institutions who were interested in establishing partnership with Singapore private or public sector educational institutions and helped to broker relations between them.
-Handled university-bound student and parent enquiries and helped them with their choice of universities by alleviating their fear of investing in an unknown country.
Achievements:
-Instrumental in setting up Market Intelligence and Information Datab
Work involved keeping tab of all the major and minor education players in the industry and judge from the analysis on which direction they would take next. These information would be used by the directors, managers and executives to advise our UK clients who had business interests in Singapore

•2003-2005 Postgraduate Programmes Executive

Main responsibilities: Sales and Marketing of educational products

Promoted postgraduate programmes on behalf of partner UK universities in Singapore. This included:
Providing advise to the universities on the general performance of the market, economic conditions and competitors; Formulating promotional plans; Managing each client’s promotional budget; Student management; Events management; Reporting the success of each promotional activity and performance of their portfolio to the clients (UK universities).
Achievements:
-During the post SARS period, the training industry was struggling as staff training budget was cut,
As a result the demand for our postgraduate programmes was on the decline. Clients were not willing to spend extra and threatened to withdraw. The task of making them keep their investment in Singapore was challenging.

-I immediately conducted a market study and realised the problem of poor sales was not so much due to the economy but rather the marketing tools used. I advised them to segment the market and adopt niche marketing to increase sales figures and lower their operational cost.

-I helped them to establish contacts with local organisations and partners within our network who had similar interest and audience base, and coordinated our promotions together with theirs’ for maximum publicity. Client was pleased as numbers increased form 7 participants to over 100 with the new strategy.

•2000 – 2003 Training Consultant, Management Development Institute of Singapore
Main responsibilities: Selling corporate seminars and training programmes for member organisations s
•IT Skills
-Microsoft applications such as MS Word, Excel, PowerPoint, some Access, Outlook Express, Lotus Notes.

•Educational Qualifications:
-Bachelor’s Degree in Business Administration, Finance Minor
-Diploma in Business Administration, Marketing
-GCE ‘O’ Levels

•Interests:
Current affairs and global concerns; reading; traveling

•Salary:
Expected Salary –open for negotiation.

•References:

admin answers:

I usually find things to criticize, this seems fine to me. Good luck.

Steven advertising promotional advertising products

Steven asks…

Promotional Hockey Posters?

I see at local hockey shops all the time large posters advertising a new line of gear, a certain brand name, or certain players. Is there a way to buy these commercially? Or are they only given to a dealer of that product?

admin answers:

From my knowledge, only retailers get them so see if they can put one aside for you.

Susan advertising promotional advertising products

Susan asks…

Suggest a Book for “Marketing of Financial Services”?

Can anybody arrange/suggest a book titled “Marketing of Financial Services” that covers almost every thing as written below ? Give the name and publisher of the book.

· State the Product mix in the financial services

· What is market segmentation? How would you segment the market for the financial services?

· Explain the applications of marketing concept in financial services. State the environmental factors affecting the marketing of financial services.

· Explain the stages of product life cycle in marketing of financial services.

· What do you understand by services guarantee and assurance in final services?

· What is sales promotion? state the types with reference to financial services

· Explain the factors affecting in the selection of the adult media in marketing of financial services.

· What is pricing? state the objective of pricing of services

· Distinguish between the service marketing and product marketing.

· Discuss the buyer behavior with reference to financial services.

· Discuss the various stages involved in TQM in the financial services.

· Describe briefly the role of media and advertising in marketing of financial services.

· Explain in detail the various stages adopted in marketing research relating to financial services.

· Explain the characteristic features of financial services.

· What do you understand by pricing of bank precedents? How are prices determined for banking products?

· Suggest a suitable promotional mix for an insurance product.

· What do you understand by marketing information system? Discuss its role in marketing research. State the benefits of marketing information in financial services.

· Explain the marketing mix of banking services

· How will you maintain customer loyalty in insurance business?

· What is service advertising? Explain its significance.

· Discuss the relevance of marketing concepts in the present day financial services markets.

· Financial services providers can influence the environment for the development of the economy – elaborate

· Explain customer loyalty with reference to marketing of financial services.

· Examine the application of branding related to the financial services.

· State the objectives of financial advertising.

· Examine the application of elements of marketing mix in financial services

admin answers:

there is no book like this

Lisa advertising promotional advertising products

Lisa asks…

please help me with this advertisement survey?

1. what opinions do you have about advertisements?
2. do advertisements help you obtain information about products or services?
3. what brands or logos do you see most often advertised?
4. what types of promotional gimmicks do you like?( puzzles, word searches, mazes, games, health tips, recipes, cartoons,celebrity, music etc.

please don’t forget to write your age

admin answers:

The integration of many municiple priciples is equal to none. If I was you I would test out this theory through trial and error, you may find the answer you need, but not on the back of a cereal box.. thank you.

P.S. If you value your life then do NOT go to any repair shops in the next 24 days for the shadows will swallow up thine heart and blemish thine gold.

John advertising promotional advertising products

John asks…

Promotional Ideas for Small Business?

I’ve been running my own jewelry business for a couple of years. It’s mainly a side hobby thing that I do – it certainly doesn’t make enough money to constitute a second job, though we do parties and craft shows. People like our products, and we have a nice base of customers that know us well.
This year I’d like to find some free places to advertise my business and its website, and perhaps some craft consignment places?
I already am on etsy (just a few items for now), I have a website with a domain matching the name of my business, and I am opposed to using ebay because fees are much too high.
I am wondering if anyone knows of other sites like etsy, or places to put up pages free that can advertise my business?
I have an LJ about to be published, and a page attached to my facebook. I also have a myspace for our business.
Other suggestions are appreciated.
Also, if anyone knows of craft consignment places in Massachusetts or southern NH, that would be also appreciated.

admin answers:

Here are some free web marketing tips.

Not all web marketing needs to cost money. Aside from website submissions, there are a number of things that web marketers can do that are free, though they may be rather time-consuming. Other marketing tactics are relatively inexpensive, and are often well worth the investment.

Follow these basic steps to market your website and business.

Free Web Marketing Tips
http://www.small-business-software.net/free-web-marketing.htm

Powered by Yahoo! Answers

Snow Boarding Training

If you need snowboarding training then it is important that you make sure that the training you get is good, and from an appropriately trained snow boarding trainer. That is why you have to consider ways that this can be done to meet the needs, and goals that you have set yourself. What I always tell people is that there is no point in telling yourself that you are going to be the best snowboarder in the world, because that just isn’t going to happen in a few months. What I done was set myself the challenge of being able to do the second most challenging slope, of three at my local snowboarding centre. Once I set myself this challenge I had something to work towards and a goal that I could aim to achieve. This is what you should do, and the chances of getting further in the sport are greatly increased. Once I achieved this goal, my next goal was to handle the most difficult slope and then to improve my times and agility after that. You should set goals before you start snowboarding training and then you will be more likely to achieve your goals in the shortest time.

The next thing that you have to do is decide what kind of training you want to undertake. Many people just try and teach themselves and to be honest it really is not worth it, unless you are doing it for the pride of saying that you taught yourself how to snowboard, if this is the case then you are going to have to get lessons at one point if you want to be one of the best so I would tell you just to give up now. The next type of person is the type that decides that they will teach themselves the DIY way. This means that all they do is read books, read stuff on the internet and ask people for help that are friends or people that they meet down their local snowboarding centre. This is fine, but it is also kind of stupid and kind of pointless. It is a waste of time, but if you do not have the money to afford proper tuition then this is fine with me, at least you will get somewhere if not as fast as others! The next kind of snowboarding training can be split into two kinds. The road name for it is getting professional tuition from a trained snow boarding instructor. This can be split up into group lessons, and individual lessons. So you are probably wondering about the difference between each.

Those who chose to get individual instruction will be doing so at a higher cost, and the reason for this is simple. If you are getting individual instruction then it actually means that there is nobody to share the cost of an instructor but if you are doing it in company and with others then they are also making a contribution towards the salary or wage of the person that is teaching you. That is why I actually recommend getting solo instruction after you have managed to pick up the basics. This is a sure way to save money, and improve your ability down the slopes. Good luck and I am sure that you will be whizzing down the slopes in no time!

PPPPP

564

Gearing Up for Fitness with Online Sports Apparel

Fitness is much easier when you have to wear clothes suitable training. With so many online resources, you can now find almost any type of clothing for fitness and exercise, run, play sports games, etc.  Many of these articles can be viewed online at a sports center, a variety of brands like the NBA, NFL, NASCAR and NCAA, and inexpensive. Here’s a bit of sport and how to choose clothes and accessories that suit you.   If you order products such as jerseys and other apparel for you or your team believe that the adjustment should be comfortable and materials must be flexible. For each game assets such as football, basketball, football, hockey, baseball, etc., there are a lot of movement of the arms and legs. Make sure the correct size and to make a room move. Not tag too big because the clothing could be a barrier when it is too loose. Spandex materials are usually popular choices for this type of sport.
If you are involved in monitoring the school or in the professional sector, the focus should be put on your running shoes. Choose shoes that fit, but comfortable. Shoes should not slip on the heel, not to hurt your toes after wearing it for an hour or two. Make sure the shoes provide adequate support for your heels and arches. You can also buy running shoes to feel the light on its feet during the race. Make sure the shoes have good soles on the floor. Your sneakers should not be a help to a hindrance.
In the gym or during fitness training, buy sports clothing made in the manner of the exercise. For example, well-fitting pants wear around the legs, leg exercises, if done, especially on a bicycle or similar device. Baggy pants could get caught in machinery and cause injury.
For the style of training on aerobic capacity, the networks with leggings, shorts and a cycling top displacement. You can also use a T-shirt T-shirt with boxer-style. Do not wear loose clothing, because it prevents the movement of the body. For shoes, wear athletic shoes, if possible, but avoid running shoes with heavy tread.
If swimming in competitions, you choose a bathing suit that promotes speed and smooth swimming. There are special types of swimsuits that  vertical line  designs in the material, water is excreted from the body. Swimsuit competition should be polite, comfortable and allow easy movement of the body.

To this kind of sport is unique hard – especially for those who live in a small town with limited shopping opportunities. But today you can carry all types of sports and fitness apparel for your home computer at any time of day or week to buy.  Online sports centers offer all kinds of sports, sportswear, sports supplies, sports equipment, sports, sports and more. And you can usually a good price for these items online. Use the above tips for the success of the sport dress!

Title:

12-Step Plan For Promoting Black Owned Businesses During National Black Business Month

Word Count:
2012

Summary:
It’s been said there’s more happiness (and success) in giving than in receiving. This is especially true of giving of yourself during National Black Business Month.

Here’s a plan for getting more growth for your business during this special month of activity.

1) Give Of Yourself

What can you give to others that will bring genuine appreciation from prospects and clients? To come up with ideas ask yourself if you can offer any of the following:

? A free product or s…

Keywords:
business, National Black Business Month, marketing, advertising

Article Body:
It’s been said there’s more happiness (and success) in giving than in receiving. This is especially true of giving of yourself during National Black Business Month.

Here’s a plan for getting more growth for your business during this special month of activity.

1) Give Of Yourself

What can you give to others that will bring genuine appreciation from prospects and clients? To come up with ideas ask yourself if you can offer any of the following:

? A free product or service
? A special discount or gift
? A valuable report or other information product related to the services or products you offer

The ideas for giving to others are endless.

By focusing on giving instead of focusing on receiving, your business will automatically attract new clients and new opportunities.

Attracting new clients through giving is just one way to grow. Several marketing methods used simultaneously can be just as powerful for increasing profits for established companies.

2) Increase The Frequency Of Client Purchases

Apply as many profitable marketing methods as possible for increasing the number of times throughout the year your clients buy.

The more frequently your clients buy, the more money your company generates. For ideas on how to increase buying frequency, grab my checklist of 101 marketing methods. You’ll find the checklist at www.AndreBell.com/articles/

3) Increase The Volume Of Purchases

Adopt marketing methods that will increase the average dollar amount of each client transaction. Begin using point of purchase incentives. Promote “one time offers” to encourage spontaneous purchases. Also, try imitating Mc Donald’s way of combining multiple items together as a “value” purchase. In other words, encourage clients to “Supersize”.

4) Increase Customer Retention/Reduce Attrition

Clients drift away for a number of reasons. Often complacency of business owners and staff is the cause. And sometimes clients drift away for reasons that have nothing to do with us.

“Salvaging” clients from leaving has the same impact on your bottom line as increasing sales by that same percentage. This is as close to getting free money as a business is likely ever to find.

And it’s easier and cheaper to improve your bottom line by preventing attrition, than prospecting or advertising to generate sales through new clients.

An excellent example of a powerful client retention program (though leaning towards the dark side) is America Online’s Retention Manual

Copies of AOL’s client retention program are floating around the internet.

Simply go to Google.com and type in “AOL Retention Manual”. You’ll come across the manual fairly quickly by visiting consumer awareness sites.

Study AOL’s client retention program for ideas on how to ethically adapt their guidelines into your business. Also, start a client loyalty program. Regular, ongoing communications help clients see you are thinking of them and care about them.

5) Increase Sales Conversions

Increasing inquiry-to-sales conversion will increase a company’s income without increasing costs.

To improve sales conversion rate first target and market to only the highest probability prospects. Also provide formal sales training to sales staff.

Though many companies have seen huge 300% increases in sales as a result of sales training, typically, adding a sales training program has proven to immediately increase sales by 15%. That’s immediate, the same month the training is initiated.

Sales training is clearly worth the reward. Unfortunately though few small to medium sized companies have a systematic or scheduled training system. Perhaps a fear of unknown costs holds them back.

The thing is, sales training doesn’t have to be elaborate or expensive.

A company can simply record the top sales reps during actual selling situations. Determine what top sales reps are saying and doing that other employees are not saying and doing. Then train all sales staff to implement those same sales processes.

Of course you’d want to take into consideration the legalities of recording live sales situations before doing so.

If you prefer a formal sales training system, there are many to choose from. Not all are of value. Stick to proven sales training systems.

6) Increase Response Rate To Existing Offers

In a nutshell this involves writing better and better ads, sales letters, and marketing pieces. A key factor in improving response to offers is removing common marketing mistakes

Unfortunately there isn’t enough time or space to list here all the steps needed to improve your marketing communications. So I recommend reading my book, “31 Overlooked Marketing Mistakes That Can Cripple Your Business.” I’m giving this book away 100% absolutely free this month. Get a free copy at www.AndreBell.com

7) Calculate And Increase The Lifetime Referral Value Of Clients

This involves calculating and tracking the average referral value of your clients. Once you know how much each customer is worth to your bottom line in terms of referral value, you’ll know how much money you can invest in a formal referral system and still profit.

The beauty of referral systems is the clients and customers who come your way are presold. They have less resistance, they spend more, and they’re more loyal than clients acquired through advertising.

A referral program can be as simple and informal as creating a basic referral recommendation form and asking for referrals at the point of purchase. Or you could get fancy by implementing a formal referral program that involves a series of postcards and sales letters asking for referrals, and thank you gifts to existing and past clients, vendors, and even competitors.

icon cool Title: 
Find New Uses For Your Existing Products And Services

Sometimes when we are so close to our businesses we tend to think one way and do things only one way. One client I consulted with had a struggling business that was excellent at providing their products and services.

The problem was their marketing sucked. The owner couldn’t see past making occasional personal sales calls or just paying his monthly “due” for his yellow pages ad. Outside of those two activities they simply sat back and hoped and waited for something magical to happen. It didn’t.

If that wasn’t enough, a very aggressive multi-billion dollar national franchise moved into the area. This sent my client’s already shaky business careening down hill even faster.

My client could not afford to go head-to-head with such a large competitor. So we looked for overlooked opportunities. One solution we found was to stop fighting solely on a local level but to go global. We covertly set about putting in place systems for helping people across the country and abroad launch independent businesses in this same industry.

We set things up so each of these independent companies had to outsource to my client. No other option would work.

The obvious win to my client is they get ongoing revenues their major competitors are clueless to. The win to the independent business owners is they get to run their own businesses without the typical six to seven figure debt that comes from correctly starting a business in that industry.

There are many other ways to create new uses for your existing products and services too.

9) “Package” And Profit From Your Specialized Knowledge

This involves publishing and marketing your specialized knowledge. I have yet to find anyone in business who hasn’t generated unique experience or methods that others wouldn’t be dying to pay to learn.

Your experience can save someone else valuable time and money.

For example, repackaging my 29 years of specialized knowledge is how I primarily earn my living today. It’s what I do daily and help others do too. I’ve consulted with doctors and dentist, service business owners, authors, entrepreneurs, technology companies, landscapers, and others.

The ironic thing is…I’m a college drop out.

Don’t get me wrong. I love learning. I’m a perpetual student. But college moved too slow for me. What I could learn in a week from delving into sp[eed reading books and speaking with others who were already in an industry, would take several months or years to accomplish in college.

Despite quiting my first year of college, I now advise some of the brightest minds on earth.

It’s not because of being brighter than others. It’s simply because of the specialized knowledge I’ve acquired over the past 29 years of attending numerous independent workshops and courses, studying some 2,000 books, videos, and recordings on nearly every business subject under the sun, from directly working in ten different industries, and from advising hundreds of business owners in seven countries.

An employer would need to hire seven to ten people (or more) to gain the same benefit of my specialized knowledge. Plus there’s no guarantee after wasting time recruiting that they’ll find someone qualified in each area.

That makes the gray matter between my two ears a valuable asset to business owners, as well as to others I’ve advised and trained to enter the consulting field.

You too have acquired specialized knowledge. Consider licensing to others what you know. Your knowledge can be ‘packaged’ into books, videos, seminars, teleseminars, and even through consulting and teaching.

10) Community Development

This involves the often dreaded “V” word. Volunteering.

Volunteering falls back to what I originally said in step number one: gain more success by focusing on giving instead of receiving.

Look for ways to boost your image in your community. If your business is a retail organization, likely your community is the area within a 20 mile or so radius of your business or office.

But a community can be much larger than that. Especially if you own a business-to-business company or market your business globally via the internet. In those cases your business may in fact be global.

Are there appropriate donations or sponsorships that could improve your image in your community? If there are, then reach out to your community by giving.

11) Publicity And Promotions

Closely related to community development is self-promotion.

Every business has something newsworthy to say. Come up with ideas for workshops or seminars, or unique owner expertise, or interesting client experiences that would benefit or interest your community.

Consider what is occurring now, has occurred in the past, or might predictably occur in the future that would be newsworthy to your community. Then inform your community of these events, ideas, experiences, and predictions.

Having your name dislayed as an authorityy in media your community trusts will improve your image and attract qualified clients and customers.

Also consider publishing articles or books. The purpose of publishing is to generate leads and increase company credibility.

Publish within your industry trade journals. But an even better and often overlooked opportunity for self-promotion are the official trade publications of your most profitable client’s.

12) Determine A Unique Selling Position (USP)

A USP defines and communicates what makes your business new, unique, or different than everyone else in your industry. It’s your competitive advantage.

For example, think of FedEx.

FedEx’s USP is: “When it absolutely positively has to be there overnight”.

That USP defines everything about how FedEx operates and positions itself among competitors. No one else on earth is able to use that phrase. Not the U.S. Postal Service, not UPS, not DHL. No one.

Here’s another example: “Fresh and hot and to your door in 30 minutes or it’s free”. Who’s that? Yep. Dominoes Pizza. That USP took a failing community pizza company and made it into the world’s largest pizza franchise.

Here’s my USP: My company is the nation’s only wholly black-owned business growth firm specializing only in ethical and honest business growth strategies for businesses earning from $500,000 to $10,000,000 annually.

A USP can be a single sentence, a paragraph, or even an entire page. What a USP isn’t is a worthless slogan or vague and intangible mission statement.

A USP is much more powerful than both. It truly sets the company apart. It says something that is impossible for others to claim.

Your USP defines what makes your company unique. Consider what you can say about your business that will set it apart from your competitors…not only this month but for years to come.

Title:

Mental Training in Basketball: The Driving Force in every Game

Word Count:
688

Summary:
Most people would tend to perceive basketball as a purely physical game. You can see that evidence everywhere: endless physical trainings to bout any bodily weaknesses; energy drinks and foods that focus on combating fatigue; clothes and shoes that give comfort during the game; etcetera, etcetera.

Keywords:
sport, basketball, basketball plays, history of basketball, basketball court dimensions, basketball tips, rules of basketball, basketball positions, how to play basketball, basketball moves, basketball layouts, basketball offense, basketball tricks, basketball dribbling, basketball defense, high school basketball rules, basketball conditioning, ncaa basketball rules, basketball fundamentals, basketball passing, basketball playbook, basketball drill, basketball kids, basketball shooting tips, college basketball rules, the rules of basketball, basketball basics, basketball skill

Article Body:
Most people would tend to perceive basketball as a purely physical game. You can see that evidence everywhere: endless physical trainings to bout any bodily weaknesses; energy drinks and foods that focus on combating fatigue; clothes and shoes that give comfort during the game; etcetera, etcetera.

Perhaps, to add further proof, we can add in the basketball athletes’ way of delivering the game itself. They thrust and drive and pivot and shoot-it’s all a perspiration-inducing game.

But beyond all the physicality of the game, it would be wise to believe that mental preparation is also a necessity in this type of sport. Mental training isn’t just for chess or any sedentary mind game. In fact, it is equally as important as physical trainings.

Now, you might be asking, how you will be able to incorporate mental training or any psychological preparation into each of your game. It’s definitely not easy. The basic attitudes are persistence, perseverance and the will to finish any commitment. Just like physical training, the required mental trainings ask for competitiveness and the three attitudes just mentioned are essential.

0nce you are committed to do whatever it takes to gain the edge on your game, here are the most common techniques that mind experts (that’s psychologists to you) advise you to do:

1. Relaxation of the mind-this includes exercises that are similar to yoga exercises where you relax your mind inspite of the distractions. The mind relaxation technique is voluntary and you should be able to calm your mind even if the dog outside is barking or when your roommate has just blasted on the TV. Concentration is the keyword in achieving this technique. This means you should be able to control what you feel even if you have just gone through a stressful day at the office.

2. The Will to change Unpleasant Attitudes-this is a must. To be able to incorporate new ways into your game, you should be willing to give up your old ways. If there are many attitudes that get in the way of gaining a better game, then you must get rid of them for the sake of improvement. Anger management is on this list. If you are the type that explodes at the smallest provocation, then it is high time to control this negative attitude and gear it towards having a controlled temper. If you are also the type that puts off routines and other necessary trainings until you tend to cram when the game draws near, then it’s time to discipline yourself.

3. Control of Energy-you will be better able to direct your strength towards the achievement of a better basketball game.

4. Have a Can Do Attitude-visualize yourself scoring more than you have ever done. If you believe in yourself and the power that your mind is able to do, then you will start seeing results. Equipped with this newfound attitude towards the game (and life in general) and constant practice, then there is nowhere to go but up.

5. There was an interesting study on stress management called the Stress Inoculation training. In this training, the basketball athletes were exposed to minimal, initial doses of stress until they gradually underwent heightened introduction of stresses. This study wanted to prove that immunity from stress might be achieved. Perhaps a good source of ‘stress’ would be the rigors of basketball training itself. It’s physically draining but in a good way.

6. Attain a confident attitude-self-esteem is an integral part on any basketball player’s game. Once he has the confidence, all other techniques come easy.

7. Love of the Game-work becomes work only if it stops being something you enjoy. When an athlete starts to see the boring side of the game or when he fails to ‘feel’ the game, then that’s where failure creeps in. Shun basketball when you don’t enjoy it-plain and simple.

There are so many techniques of basketball game improvement. But if you have read carefully, you will notice that it all boils down to one-you. When you know what you want and work hard to achieve it physically, nutritionally and mentally, then you are on your way to achieving success.