Above And Beyond Promotion

Posts Tagged ‘time’

Around a year ago I went on a snow boarding vacation to Europe and had a great time by all accounts. The best part was that I went with all my friends, all of which had varied abilities in the sport. Some of my friends compete in competitions and the like, whilst others have only been on the slopes a few times in their life. The fact is that we were all really looking forward to it, and we were all sure to enjoy ourselves whilst we were away. The fact is that we do not spend that much time together, as we all went to different colleges whilst others decided to enter the world of work and go out their and get a job.

When we decided to book the holiday I was delighted to hear that everybody was able to make it, and that everyone had promised to save up enough money to really enjoy themselves while we were away. The cost of booking the holiday worked out at around $300 for accommodation for the week as we were going to be staying at a backpacker’s location, and it was only going to cost $150 for return flights. We really felt like we had struck a bargain, and we were even more delighted when we heard that the cost of living would be really cheap when we got their. We had decided to save up $1000 each, which meant that we would have more than enough spending money for when we arrived.

The price being so cheap, some of my friends decided to go online and buy some equipment for the trip and that was anything from new boards to clothing. I personally never bothered, as I was currently struggling for money, surviving merely on the pay that I got for working in a local MP3 player shop.

When we hit the slopes I cannot explain how brilliant it actually was. We had never had an opportunity to ride a snow board on snow, apart from one of my friends who has more of an interest in the sport than the rest of us. We decided that would really just do our own thing, please ourselves and then meet up at night. This is not the way it worked out as we had such a laugh out their on the slopes. My best friend Blair was struggling at first so I done my best to teach him about how to handle the slopes. After a few hours he was doing great, and even managed a nice little Ollie or two. After our hard days on the slopes we couldn’t wait to get home and get a shower. Although it is not cold, when your clothes get wet, it can become very tiring and you often feel like getting in, having a hot shower and changing your clothes.

Next thing it was time to get out their and sample the night life. This is what we had been looking forward to, we had heard great things about European girls, and we were sure to enjoy ourselves getting to know the culture. We firstly went out for a meal, and we all ended up having burger and chips! Next we went to a local club and really had a great night. This was the pattern for the rest of the week and I can hardly say that I regret it.

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574

A Guide To Advertising In The Media

Word Count:
706

Summary:
The media is a powerful thing — the average person spends an enormous amount of their life consuming it in one form or another, and will spend a significant percentage of that time looking at, listening to or watching advertisements. If you want to use the power of the media, though, you need to know what you’re doing.

Advertising in Newspapers and Magazines.

There are two kinds of advertising you can get in newspapers and magazines: classified and display. Classifieds…

Keywords:

Article Body:
The media is a powerful thing — the average person spends an enormous amount of their life consuming it in one form or another, and will spend a significant percentage of that time looking at, listening to or watching advertisements. If you want to use the power of the media, though, you need to know what you’re doing.

Advertising in Newspapers and Magazines.

There are two kinds of advertising you can get in newspapers and magazines: classified and display. Classifieds are the small ads towards the back of the publication, while display ads can be almost any size, from a small corner of a page to a massive double-page spread.

If there’s a publication you’re interested in advertising in, either go to its website (the rate card section) or call its advertising department to find out the rates it charges. Now pick your jaw up off the floor. Yes, advertising in the print media really is that expensive, and for most home businesses it probably just won’t be that economical.

There is, however, an exception: niche and trade magazines. If you’ve ever looked around in a newsagent, you will have seen just how many magazines there are out there, filling every conceivable gap in the market. You need to find the magazine that people who are interested in your services might read. For example, if you’re a wedding photographer, look for a magazine called ‘Your Wedding’, ‘Bride’, or something similar. Advertising in these magazines will be far cheaper than placing an ad in a general-audience publication, and far more likely to actually get some responses.

Advertising on the Radio.

Wherever you are, the chances are that there’s a local radio station. Once your home business grows to a decent size, you might consider buying some time on it.

Really, though, the only kind of home business that can benefit enough from radio ads to justify the cost is one that does anything to do with cars. Since radio is almost entirely limited to use as in-car entertainment now, you know that almost everyone your ad reaches will be a car-owner, and so might be interested in what you’re offering. If you offer something that people need cheaply or even for free, you can get a big response.

Unfortunately, that response could be a little too big — thanks to the time-sensitivity of radio, you’ll get mobbed the next day, and then everyone will forget you again. Radio advertising offers the listener no opportunity to keep your ad and refer to it later, or to find it again in the future. You will find that any ads involving a phone number are spectacularly useless.

Advertising on the Television.

Unless your business is getting pretty big, this would be quite a bad idea. You’d have trouble producing and airing an ad even on local cable channels for less than $10,000. Of course, if there’s a market for your product and you’ve got the budget for this, you could take a gamble and make a mint. The home businesses that tend to do best out of TV ads are ones that have a ‘unique and useful invention’ product with easy-to-demonstrate benefits — think infomercial. Research shows that you can sell almost anything given a 60-second ad, a free phone number and a price point of $19.95.

Advertising on Billboards.

Here’s one that gets overlooked pretty often, but can be very effective if you do it right. Billboard ads are relatively expensive, but they do generally stay up for a long time, and they can be very specifically targeted to an area — the one where they’re physically located. You’ll have the best results with this if you can put one near enough to your business that it could say ‘turn left at the next junction’, or something like that. Phone numbers are, again, pretty useless, although you could have some luck putting a website address up there.

Advertising at the Movies.

Finally, here’s one that often gets overlooked. If you turn up to the cinema early, you might have seen that before the big-budget ads, ads for local businesses are run. This can be a great place to advertise relatively inexpensively in quite a high-profile way, and it works especially well for takeaway food businesses.

So you are thinking about getting started with snow boarding and before you do you think that you will need to get to grip with the costs first. This is very sensible and is certainly something that I would recommend to anyone. If you cannot afford to get started then why try? However, I am sure that you will be pleasantly surprised to find out the kind of money that you are going to have to spend to get started. What would you say if I got lessons and on the slopes for the first time for well under $100! Yes folks, it really is that cheap, and it really is that easy. When I first got started, I stopped to consider if I would be able to afford it, and I phoned up my local slope that were really helpful in giving me an idea of all the cost that would be involved.

They firstly said that they recommend that I book up a block of 10 lessons in order to get started, but they explained that 3 would be enough. I guessed that they probably wanted me to pay more, so I decided to go for just the 3 lessons and this worked out just enough to give me the confidence to hit the slopes on my own. The fact is that the lessons cost $10 each, but it worked out a lot cheaper, because I decided to go for group lessons. This meant that when I was getting taught, I was actually getting taught with others. However this actually worked out to be better than I had imagined. It actually meant that I made some friends with which to spend some time with at the slopes, and that I now go along with every Wednesday night. It is ideal, and that is why it is maybe even better to do it on a budget!

Now the next thing that you are probably worried about is the cost that is associated with getting equipment and things like that sorted out. It may be expensive if you are wanting to go out their and get top of the range equipment, but it is just as easy and just as quick to rent out every time you go their. At my local slope, they charge the same amount for an hour on the slope whether or not you rent out equipment or not! That is why it is simply not expensive to get started, all I spent was $30 to get lessons, and I got a shot on the slope included in the price. What I would say is that if you can afford to go to the pub or go on holiday then you can certainly afford to the initial snow boarding costs.

This really is not that expensive and that is why I have to say that it is a great sport to get started in, regardless of your age. It is a good way to make friends, have fun and learn something new.

One cost that I forgot to mention is that I had to buy gloves. Buying gloves is simply a must, and they should be water proof gloves. If they are not water proof then you will end up with cold hands, and you will not enjoy your day out quite as much.

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564

Getting The Most From Your Advertising Dollars

Word Count:
1020

Summary:
Finding a balanced approach to your advertising dollars is critical for small business owners. This article identifies techniques to assist with that balance.

Keywords:
offline advertising, online advertising, advertising for small business, internetmarketingusa, internet marketing ideas

Article Body:
You now have that website up and running. You have a great product. You are all set to start taking orders and making those trips to the bank to make deposits! And then you wait, and wait, and wait some more! Unless someone can find your site, you will have a very long wait! That is where the value and benefit of advertising comes in. Advertising is what brings potential customers into your “virtual business door”. As a business owner, every dollar you spend is a dollar right out of your pocket. This affects your profit margin and revenues. This can be especially difficult if it comes at a time when you’re trying to grow your business. If you’re going to succeed, you have to pay close attention to your bottom line and look for creative, innovative ways to cut costs while still getting what you need.

That old saying that it “takes money to make money” has never been truer than when it comes to promoting your business. And when it comes to spending money on advertising, how do you make sure that your advertising is working hard enough, without spending a fortune that consumes all your profits or even worse money that far exceeds your business revenues?

Thanks to the Internet, you’ve got lots of options for finding cost-effective advertising that does what it’s supposed to — bring targeted customers who are hungry for what you’re selling, right to your door. But don’t forget about cost-effective offline methods as well. Here are a few ideas to help you get started:

Always make sure you focus your advertising dollars on your target market. The tighter your niche, the better your chances of finding the customers who are looking for exactly what you’ve got to sell! So rather than going wide, and trying to sell to everyone, narrow your focus, and then, if possible, narrow it some more! Figure out who your “ideal” customer is, and then create an advertising campaign for them. Once you know who you’re selling to, look for media that targets that demographic. Depending on your product or service, think community and neighborhood newspapers, high school sponsor advertising, chamber of commerce directories, etc.

If your ideal customers aren’t defined by a specific geographic location, look at regional or specific demographic publications. Perhaps a regional paper runs an annual issue that focuses on an issue or activity that reaches your target market. Use local cable television to broadcast your ads only in certain markets. You’ll get cheaper rates and a more focused demographic.

Always ask for a discounted rate. (Many publications offer an “agency” discount of up to 15 percent. If you are acting as your own in-house advertising agency, you might qualify for the special rate. Sure, you might be turned down more often than not, but make it a habit to ask. It will be worth it every time it works for you.

Some monthly magazines offer discounts for multi-ads placed over a 3, 6 or 12 month time period. Most publications have a different rate schedule for different types of advertisers — so depending on your product or service, you could qualify. And if not, sometimes just asking for the discount will give it to you.

Buy leftover space or airtime. This is advertising that the publication, radio or television station hasn’t filled by their usual deadline. Of course you’ll have to take the spots that are available, but again, depending on your business and the product or service you’re selling, that inconvenience could still be worth the discount and the exposure you’ll receive.

Use classified ads. They’re not just for employment offers any more. You’ll find classified ads in magazines and newspapers. Before writing your ad, go to your local library, and look through the back issues of the magazine or newspaper that you’re considering. Look at the ads that catch your eye, or that are repeated month after month. Those ads wouldn’t be in there each month, if they weren’t making the advertiser money. Use those ads as springboards for ideas when you’re ready to start writing your own classifieds.

Test your ads. Start out with the cheaper publications, so you can find out what’s working and what’s not. Play with them, and tweak them. Once you’ve got an ad that works, keep using it. You can run it more than once, or in more than one publication at a time. When it quits bringing in customers, or you start noticing a drop in effectiveness, then it’s time to change it.

Do you own a retail business? If so, check into co-op advertising funds that may be offered by your vendors. Co-op programs provide joint advertising for your and your vendor, and you’ll get a portion of the cost of the ad reimbursed because the ad mentions the vendor. (Note: most Co-op programs have strict guidelines, so check with your vendors and make sure you’re following the rules).

Barter for goods and services. This can be especially effective with radio stations and local papers. See if you can provide your products or services in trade for the cost of advertising. (Also called “trade” or “In-kind” ads, the radio station or publication gives you the ad in exchange for products or services of equal value, and then uses those products or services as part of a promotion or contest for their listeners or readers). This can also be a great way to get additional free publicity, so if you decide to try this method, get creative and think outside the box!

Don’t forget or be afraid to recycle the good ads in other advertising medium. If you’ve got an ad that’s especially effective, looks great (or more importantly that is profitable), by all means reuse it in a circular, brochure, handout, flyer or direct mail piece. Use the graphics on your Webpages if available.

In summary, your goal should be to find a balanced mix of online and offline advertising. This will go a long way towards getting the greatest bang for your advertising buck! With a little creativity you will be maximizing your profits while minimizing your expenses.

Are you chasing search engine traffic and pondering your options? Almost anyone on the internet these days would love to increase traffic to thier website regardless of their “niche”.

Clearly search engines have the potential to deliver a steady flow of targeted traffic to your website. Listed below are several suggestions for efficient use of your money when it comes to getting traffic to your website.

Here are 3 basic areas to consider:

1. Placing some key targeted pages on the internet that are SEO’ed to draw traffic back to your primary website.

2. Using Google “pay per click” campaigns with your favorite suite of targeted keywords.

3. Placing carefully targeted content on your website homepage.

If you are working on a limited budget it may be best to consider Options #1 and #3 as your first choices. The pay per click traffic generators can get to be very expensive in a short time, and these will continue to cost you money while each campaign is active.

If your focus is on pay per click, be sure to spend adequate time and effort to research and generate a list of relevant and effective keywords. There are many tools for helping with this task available on the internet and once your campaign is launched you can start to monitor and test your conversions. If you are promoting your own product you can always reinvest your earnings to continue your campaign and grow your income.

Another option for drawing traffic to your website is based on the use of custom written articles and other targeted content. You can use your budget to have some unique articles written on your favorite key topics, but this can be very expensive and time consuming. Articles such as these can be submitted to article directories and published on other content hungry websites.

The best alternative for content may be that of Private Label website resources such Infogoround.com and webcontentmonthly.com. Using these Private Label content services, even on a limited budget, can over time easily provide thousands of articles that can be put to good work in drawing targeted traffic to your website. Imagine hundreds of new articles each month on a topic of your choice…articles that you can use just as if you had written them yourself! And of course PL content can be added directly to your own website or used in a variety of other ways for drawing traffic (blogs, newsletters, etc.).

This is just a glimpse of the power of content and other ways that can be used to draw traffic to your website. Be sure to explore your options and use your time and money wisely in the process.