Posts Tagged ‘target market’
advertising promotional advertising products
June 10th, 2011
Joseph asks…
Can someone give me a summary of this I dont understand it?
~ ADVERTISING PARTNERS ~
To maximize your marketing dollar, partnering with other advertisers is a good plan. Who are potential partners? Anyone who reaches the same target market that you do. Once you have determined this, you and your partner choose promotional strategies that will benefit both of you. In order to find suitable partners, the first step is to define your target market as specifically as possible. The more detailed you are in defining your customers, and deciding which customers to serve, will help you form better partnerships. The next step is to determine who else targets this same group of people. The products or services they offer may be complementary to yours, or they may not relate to each other at all. The key is that they reach the same market and that joint marketing with them makes sense. Step three is very important. Once you have identified several potential partners, look at them carefully. Are they companies and people that you would feel comfortable working with and being associated? Consider their reputations, goals, methods, etc. Do not lose your integrity for the sake of a sale. The next step is to approach the businesses with ideas on how you can work together to promote your own and each other’s businesses. This is when you must get creative. Your strategies will depend on the type of businesses that you and your partners have. Think of how your products and services can complement each other. You do not have to come up with a lot of ideas at once. Think of a few to approach new partners which show a clear benefit to the partners. You will want to keep the first joint promotions simple and geared for success. This will encourage your partners to continue the relationship. As you work together, you will come up with more ideas. Here are a few simple ideas to get you started— · if your business involves a party plan, give joint parties with a related business, for example, kitchen gadgets and food products, or children’s clothing and children’s books. · include your partner’s brochure with your customer’s orders – give your customers a small gift, gift certificate or coupon from your partner’s business with each order. · present a joint workshop or seminar. · include three partners in a special promotion. If customers make a purchase from 2 partners in a specific month, they receive a product from the third partner at no cost. Who can be partners? Just about anyone. Here are some of the more logical ideas. · realtors/home repair/home decorating · children’s books/children’s toys/children’s clothing · kitchen gadgets and utensils/any food product · accountants/financial planners/financial products · sporting goods/fitness clubs/fitness trainers · web designers/website hosts · graphic designers/web designers · copy shops/graphic designers/desktop publishing/business services · music stores/composers/music teachers · make-up/beauty consultants/beauty shops/massage therapists · antiques/furniture refinishers/interior designers You get the idea. I have given you some of the more logical partnerships. Do not limit yourself to these. If you have ideas for unique partnerships or any other marketing partnerships ideas, send them to me by e-mail. I will include them in a future article.
admin answers:
it’s difficult to give a summary for this because it’s not really in story form and the author keeps jumping from one topic to another. to help you out, i would suggest creating an outline by identifying main ideas. example,: (just copy paste as you see them first)
>Identify potential partners – anyone who reaches the same target market that you do
>choose promotional strategies
>define your target market as specifically as possible
THEN, arrange the ideas based on how they should go logically. for example, i would move the 3rd bullet up and and move down the second one because it’s logical that you know your target first before you can create promotions. you’ll also notice that there are repititions so you should delete one of them.
Helen asks…
Could someone summarize this in 2-3 sentences?
~ ADVERTISING PARTNERS ~
by Linda Krochak
To maximize your marketing dollar, partnering with other advertisers is a good plan. Who are potential partners? Anyone who reaches the same target market that you do. Once you have determined this, you and your partner choose promotional strategies that will benefit both of you. In order to find suitable partners, the first step is to define your target market as specifically as possible. The more detailed you are in defining your customers, and deciding which customers to serve, will help you form better partnerships. The next step is to determine who else targets this same group of people. The products or services they offer may be complementary to yours, or they may not relate to each other at all. The key is that they reach the same market and that joint marketing with them makes sense. Step three is very important. Once you have identified several potential partners, look at them carefully. Are they companies and people that you would feel comfortable working with and being associated? Consider their reputations, goals, methods, etc. Do not lose your integrity for the sake of a sale. The next step is to approach the businesses with ideas on how you can work together to promote your own and each other’s businesses. This is when you must get creative. Your strategies will depend on the type of businesses that you and your partners have. Think of how your products and services can complement each other. You do not have to come up with a lot of ideas at once. Think of a few to approach new partners which show a clear benefit to the partners. You will want to keep the first joint promotions simple and geared for success. This will encourage your partners to continue the relationship. As you work together, you will come up with more ideas. Here are a few simple ideas to get you started— ·if your business involves a party plan, give joint parties with a related business, for example, kitchen gadgets and food products, or children’s clothing and children’s books. ·include your partner’s brochure with your customer’s orders – give your customers a small gift, gift certificate or coupon from your partner’s business with each order. ·present a joint workshop or seminar. ·include three partners in a special promotion. If customers make a purchase from 2 partners in a specific month, they receive a product from the third partner at no cost. Who can be partners? Just about anyone. Here are some of the more logical ideas. ·realtors/home repair/home decorating ·children’s books/children’s toys/children’s clothing ·kitchen gadgets and utensils/any food product ·accountants/financial planners/financial products ·sporting goods/fitness clubs/fitness trainers ·web designers/website hosts ·graphic designers/web designers ·copy shops/graphic designers/desktop publishing/business services ·music stores/composers/music teachers ·make-up/beauty consultants/beauty shops/massage therapists ·antiques/furniture refinishers/interior designers You get the idea. I have given you some of the more logical partnerships. Do not limit yourself to these. If you have ideas for unique partnerships or any other marketing partnerships ideas, send them to me by e-mail. I will include them in a future article.
admin answers:
This needs an outline
Sandra asks…
Latest on Gap Commercial–A reply from Gap regarding their annoying commercial. Read all about it here?
I have written to Gap via email early this morning & this is my letter & their reply,,,,Well, let’s hope they will do something about it,,,after all it’s for their own good,,,,,,& our sanity!!!!
……………………………………
Original Message Follows:
————————
Dear Directors & Owners of Gap,
Your commercial in Yahoo Answer is very annoying. And I am not the only
one complaining about it, there are almost 4,000 of us in Yahoo Answer
worldwide who are actually going to boycott your products for putting
up
the annoying commercial.
If you do not want to lose your customers & potential customers, please
stop the idiotic commercial the soonest possible or change the format
of
it.
Check out the questions posted by the users of Yahoo Answer and see for
yourselves the negetive reactions towards the commercial & your
company.
Thank you.
dodomeat228
,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Date:Sat, 22 Dec 2007 19:06:39 -0500 (EST)
From:”gap.com Customer Service” FPRIVATE “TYPE=PICT;ALT=Add to Address Book” Add to Address Book Add Mobile Alert
To:
Subject:Re: Promotions and Promotional Code (KMM34731217I112L0KM)
&& &&&&&
#message198137198911480118868190324415242924753721 { overflow:auto; visibility:hidden }
Dear gap.com Customer,
Thank you for your e-mail regarding our current advertising campaign on
Yahoo Answers. We always want to know how our advertising is being
received, and your comments are appreciated.
We regularly evaluate our ads for effectiveness and reach because we
want to make sure our advertising is appropriate for our customers and
our brands. Feedback like yours is an important part of this process,
and we have forwarded your concerns to the marketing managers who are
responsible for these decisions. We are sure they will be interested
to
hear your thoughts on this matter as well.
Again, thanks for bringing your concerns to our attention. We hope you
will continue to let us know how we are doing.
Sincerely,
Robert
Customer Service Consultant
admin answers:
It should say
ROBOT
Customer Services Consultant
As several people have posted exactly the same letter
Ken asks…
Would you provide a copy of your credit card to a company?
I’m shopping online. They require a photocopy, or scanned copy of my credit card and my passport to verify my identity. While this seems excessive, it is somewhat reasonable.
I’m conducting the transaction internaionally, if that should hold any relevance.
This is what their policy says:
If you are a first time international customer or an existing international customer using a new credit card you must be verified prior to your order being shipped. Verification requires you to fax to (770) 333-4242 or email to sales@keh.com a copy of the front and back of the credit card, and your passport or drivers license along with your order number and telephone number.
the company is www.keh.com
They also share their information with third parties:
“Agents
We employ other third parties to perform services or functions on our behalf in order to improve our site, merchandising, marketing and promotional efforts, communications or other services. Those third parties include authorized contractors, consultants and other companies working with us (collectively, “agents”). They only have access to personal information needed to perform their functions, and may not share any personal information with others or use it for any other purpose than improving KEHs’ services and offerings.
Advertisers
We work with third party advertising companies, such as Google, Yahoo, Miva , etc. to serve and track our ads. These third parties may serve other cookies.
Third Party Sites
You may visit other web sites, through links on our site, who may collect, use and share your personal information in accordance with their own privacy policies. The information practices of those websites linking from or to our site are not covered by this Policy, and we encourage you to be very cautious before you disclose your personal information to others. It is possible that KEH could merge with or be acquired by another business entity. Should such an event occur, you should expect that KEH would share some or all of your information in order to continue to provide such products and services.”
What do you think? while reptuable, i’m skepticable.
admin answers:
I would.
1) Keh.com is a real company. They are well-established. If you do a whois search you will see that their website went up in 1995. As an established company they will likely have specific regulations about how to manage your information. For instance, they will have to destroy certain things. They can not keep them on file.
2) They’re asking for your personal information because you are asking for expensive camera equipment to be sent overseas. It’s sad, but there are many scammers who target merchants. Frauders will give them other people’s credit cards, the merchant sends the merchandise, only to find out that it was fraudulent. They therefore can’t get their merchandise back, the bank holds them responsible, and they absorb losses in the thousands of dollars. This is why they are asking for your information. it’s reasonable and yes, some companies do do this.
I would be more likely to send them my DL than my passport though.
Often companies will do name/address verification, so they’ll call the bank and confirm that the information they were given matcehs what is on the credit file. This is MUCH more common, but may be hard for them since you are overseas.
3) If you are concerned that an individual in the office might steal your information and use it for nefarious purposes, well, that’s a risk of doing business with anyone. Just like when you go to a store, there’s a chance that the clerk is skimming your card. That doesn’t mean that the company is fraudulent or scamming you. Just that one or two individuals within it may be.
At the end of the day, if there is fraud on your credit card, your bank will likely credit you. If you are concerned about identity theft, well. In the US (where I presume you are) it’s near impossible to open a credit card account without a SSN =, which you are not sending, so you are protected there too.
It’s up to you to decide if you want to provide the information, but I would, and I use to worked in fraud prevention, so I’m not ignorant of how fraud works. They are a real company and you can be fairly certain that they will follow proper procedures and destroy your information and not dispense it to third parties.
If you are still uneasy, don’t buy it and go to your local camera store.
Nancy asks…
Who is quitting smoking after this? Start stocking up on your empty packs of cigarettes?
all cigarettes will have to be sold in plain packets by the start of 2012 under a radical government plan to remove one of the remaining forms of tobacco advertising.A ban on distinctive packaging has been recommended by the National Preventative Health Taskforce, the Cancer Council and the Preventative Health Association.The laws will stop the use of industry logos, colours, brand imagery or promotional words. Brand names and product names will be permitted but must be in a standard colour, style and position. Health warnings will remain compulsory.The government will road-test designs so they are less appealing, especially to younger people.
admin answers:
If people choose to smoke in the privacy of their own home, let them do it!
http://answers.yahoo.com/question/index;_ylt=AlB9CgGT_Jcv94fmUdmkCi3sy6IX;_ylv=3?qid=20100602132520AA1OB5D
Powered by Yahoo! Answers
Posted in advertising | 
Tags: advertising, answer, com, Gap, goals methods, joint promotions, marketing, promotional advertising products, suitable partners, target market | 
No Comments »
advertising advertising agencies
June 5th, 2011
James asks…
what is the ruls for advertising agencies ?
i wanna oppen an advertising agency but what is the most important to make it the best
admin answers:
The most important things are experience and reputation. Typically, ad agencies are run by people who already had a job as an ad salesperson for TV, radio, a magazine or newspaper. You use that experience with whatever education you have, plus the clients who have come to trust you through your previous jobs.
.
Carol asks…
What are the benefits of using advertising agencies?
admin answers:
Advertising agencies are the professionals who can take your basic ideas and make them incredible. With an agency you get the synergy of having many diverse ideas come together rather than relying on only one or two minds. Many times business people lose sight of the fact that “you can’t see the forest for the trees.” An agency will give you fresh ideas from another perspective to help balance the ideas that may be biased because a business person is wrapped up in his or her own business and cannot see from the consumer’s perspective.
One of the biggest benefits beyond the creativity is that ad agencies can save businesses money in the long run.
1. They have the ability to buy media in bulk at rates that a single business cannot obtain.
2. They are educated as to the best times and places to run ads to reach your target market, ultimately minimizing wasted spending.
3. They can help you fine tune your target market so that the message is designed to reach those you want to reach.
4. As your agent, they will let you send any media rep who calls on your business to them freeing up your time to focus it more where you need it…running your business.
They have many more benefits, but these are the ones on the top of my mind.
Mary asks…
I have a job interview with one of the largest advertising agencies soon! What should I prepare/know/expect?
I have applied for a graduate scheme, for the position of an account manager/planer. I really want to get it and the competition is tough. Anyone working in the industry maybe? Or any general advice before the interview? Thank you very much!
admin answers:
it would really help if you have prepared a good resume. it would be great if you know something about the company and its background. it would also help if you know the job description of the position.try checking out this site for more help and info about job description.just search bestjobdescription on the net.
Laura asks…
what is the difference between an Advertising Agencies and a Media Agency?
admin answers:
advertising agency is an organization that, on behalf of clients, drafts and produces advertisements, places advertisements in the media, and plans advertising campaigns. Advertising agencies may also perform other marketing functions, including market research and consulting.
media agency is a company which help companies to communicate with current and potential consumers and/or the general public.
David asks…
Help in job shadowing advertising agencies in New York?
I’m here with my ad class in New York right now, shadowing ad agencies and I am having difficulty getting in contact with them.
do you know of any advertising agencies located in new york, new york that allow job shadows or do you know of any small ad agencies? I feel that they’re more approachable and personable.
please let me know that would be a big help
admin answers:
You can get lots of info about different jobs and how to find better job here – jobonline.somee.com
Powered by Yahoo! Answers
Posted in advertising |
Tags: advertising, Agency, businesses money, cannot, forest for the trees, graduate scheme, job, media rep, position, target market |
No Comments »
Title:
January 26th, 2011
Web Site Promotion Ideas for Small Businesses
Word Count:
327
Summary:
You’ve already figured out that your small business needs a web site to compete with the big boys and maintain every aspect of your relationship with your customers. But once you have your web site up and running, you’ll need web site promotion ideas so that people know about your web site. After all, no one will visit your web site if they don’t know it exists.
Keywords:
web site promotion, website promotion, search engines, submitting, promotion ideas, traffic, advertising
Article Body:
You’ve already figured out that your small business needs a web site to compete with the big boys and maintain every aspect of your relationship with your customers. But once you have your web site up and running, you’ll need web site promotion ideas so that people know about your web site. After all, no one will visit your web site if they don’t know it exists.
The first of your website promotion ideas is submitting your web site to all the major search engines. Search engine traffic is a major draw to web sites and most web masters will tell you that the vast majority of their traffic is coming from search engine clicks. Most of the major search engines have a specific page you can use to submit your site. Once it’s submitted, it will usually take a few days to a week before it starts showing up in keyword searches.
Other web site promotion ideas include advertising your web site on internet message boards and discussion forums centered on subjects related in some way to your business. For example, if you run a small business selling pet supplies, you could go to message boards and discussion forums frequented by pet lovers.
Other tried and true web site promotion ideas include affiliate and banner exchanges. You can contact other web sites involved with the same target market and ask to exchange banners on each others’ web sites, or you can sign up at a banner exchange portal that will automatically generate banners for other sites on your site and banners for your site on other participating sites.
For even more web site promotion ideas, there are many online resources dedicated solely to teaching people how best to create awareness of their web site through the internet at large and strategies for attracting more visitors to their web site. Start with these basic ideas and when you’re ready, explore for more!
Posted in Uncategorized |
Tags: business, internet message boards, Promotion, search, search engine traffic, search engines search, site, target market, web, web site promotion |
No Comments »
Title:
December 29th, 2010
Creating an Effective Advertising Campaign
Word Count:
694
Summary:
Talk to almost any advertising agency, or Fortune 500 company exec about advertising and promotion, and you will almost certainly hear the buzz words “fragmented advertising” and “consumer-centric campaigns” and long discussions about the many pitfalls and difficulties of creating effective advertising campaigns today.
Keywords:
advertising, campaign,
Article Body:
Talk to almost any advertising agency, or Fortune 500 company exec about advertising and promotion, and you will almost certainly hear the buzz words “fragmented advertising” and “consumer-centric campaigns” and long discussions about the many pitfalls and difficulties of creating effective advertising campaigns today.
What is fragmentation exactly? It’s the increase in the number of available methods for getting your message to your audience.
One of the main difficulties faced by any entrepreneur is that advertising has changed and evolved over the last few years. It now includes visual, audio and electronic media.
In fact, if you do a Google search for advertising, you may feel overwhelmed by all the options available to you now — if you just look at the options for your Website you’ll find popups, popovers, audio messages, flash video, RSS, even animated “sales people” that can be programmed to appear right on your Website and interact with your customers. And that’s just the tip of the iceberg!
So is traditional advertising — which includes billboards, radio, television, newspaper and magazine — dead?
Not by a long shot. According to one top advertising mogul, traditional advertising methods are still around because they still work.
The trick is to figure out who your target market is, what they want, and how they look for that information.
Mark Twain said, “Many a small thing has been made large by the right kind of advertising.”
If you know customers, you can spend your advertising dollars on the mediums they use to look for answers.
If your customers are senior citizens who are not online, then focus the majority of your advertising dollars on the newspapers, magazines, television, and radio that they are reading, watching or listening to.
If your target market are working parents, you need to know how, when and where they get their information. Is it on the Internet? What radio stations do they listen to? What magazines are they reading? Do they watch television? When? Why?
So what are your best options for creating an effective advertising campaign?
Here are some simple steps:
1. Know your audience. What do they want? Where do they shop? What do they read? How old are they? Where do they hang out? Do they need your product or services? Can they afford your product or services?
2. Know your competition. Be prepared to do a little detective work. What are your three main competitors doing to advertise? Where are they advertising? How often? What types of advertising methods are they using? How long have they been running? Are you reaching the same audience? Is your message different?
Look at what they’re doing right, and figure out creative ways that you can make your advertising just a little bit better, or differentiate yourself from the crowd.
3. Next take a look at what the “big dogs” in your field are doing, and see if you can adapt some of their methods to your target audience and your budget.
4. Know your message. What exactly are you trying to say? What do your customers want to hear? Why should they buy from you, and not someone else? Make every word count.
Chances are, your customers are much more tech-savvy than they were five years ago, or even one year ago. The Internet has made unbelievable amounts of information accessible, but it also has contributed to the “information overload” consumers complain of.
Another side effect of the Internet is that your customers have probably become used to getting “instant gratification” when they are looking for information, products or services. They want it, and they want it now. Are you giving your customers what they want, when they want it?
If you want to have an effective advertising campaign, don’t try to be everything to everyone. Think of your advertising as a conversation between you and your one “ideal” customer.
Remember, if you’re giving your customers what they want, they don’t perceive your ads as a nuisance, they see them as a service.
Traditional advertising is not dead and you can use it to your advantage if you pay attention to who your customers are, and what they want.
Posted in Uncategorized |
Tags: advertising campaigns, buzz words, fortune 500 company, google search, target market |
No Comments »
Title:
November 30th, 2010
Read Before Jumping Into Advertising
Word Count:
481
Summary:
If you’re a business owner for a long time now, your operating routine would probably include having a marketing campaign that would amply introduce your products and services to your target audience.
Keywords:
business card printing
Article Body:
If you’re a business owner for a long time now, your operating routine would probably include having a marketing campaign that would amply introduce your products and services to your target audience.
Okay. So before you do that, you’d probably be scouring for new mediums just so you can convey your message to your clients and prospects. And because you are always working on a limited budget, you’re probably always thinking of ways to maximize your exposure but limit your spending as well.
Every business owner and marketer knows that in order for you to work on your budget, you need to be creative and resourceful to be able to get your word out to your target market. It’s all about your profit margin actually. You would want to reach out to as many clients as you can, with less the expense of doing your marketing campaign, and still have a remarkable increase in your sales.
So how do you go about accomplishing such a feat?
Expert marketers would tell you one thing ? before you start advertising, you must do your homework first. This means that you have to spend time and effort in trying to put together an ad that is suitable not only for your business, but most importantly, to the needs of your target market. It just goes to show that carefully preparing your ad for your target market can get you the increase in sales you need to enhance your profit margin.
It’s like going back to school again so you can be prepared to provide your target clients with the right message ? no, the right advertising tool, even your business card printing pieces, that would work wonders on your target market.
If you want to save on costs, you got to do your homework. I can’t overemphasize this enough. If you’ve done your homework, you’d probably have not put your ad in every newspaper in the country just because almost everyone reads them. You’d probably be saying that it was such a waste of your resources because the page where your ad was placed has not reached the right market you are targeting. All you have to show for are a couple of mismatched prospects that has no need for your products and services whatsoever.
It’s like shooting blank bullets on your target. It won’t be able to sink in because they’re just well, blank. It’s not only impractical to do so, but it’s also a waste of your time and money to send information to those who would just ignore it.
Again, you need to do your homework. Doing so would probably save you a lot of your money, and at the same time, you get to reach the right target market who would definitely be interested to buy from you.
Posted in Uncategorized |
Tags: business card printing, printing article, target audience, target clients, target market |
No Comments »