Above And Beyond Promotion

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Apple Advertising?

Gap, Coke, Pepsi and 7eleven have all used free music downloads as incentives for purchasing their products. How much would a campaign/promotional deal like this cost and what kind of discounts are given on each individual download?

Salespeople….what kinds of things have you sold?

Over my lifetime, I have sold Avon, ladies clothing, kids toys, fine jewelry, junk jewelry wholesale, veggies I grew (both as a kid and now), junk on Ebay, radio advertising, campground timeshares, college tour guide/admissions rep, stuff at flea markets, seeds, ideas, antique dishes and linens, cars for my husband on Ebay, band boosters junk, promotional products, and farmers work boots.
My Dad taught me at a very young age that if I could sell, I would never go hungry. What types of things have you used your sales skills to sell?

Did anything like this take place on Collins project ?

<Backlash: Women Bullying Women at Work

Katherine Streeter

By MICKEY MEECE
Published: May 9, 2009
YELLING, scheming and sabotaging: all are tell-tale signs that a bully is at work, laying
traps for employees at every pass.

Skip to next paragraph
Enlarge This Image

Peter DaSilva for The New York Times
Kent Kaufman and Laura Stek, right, of the Growth and Leadership Center, coach Cleo
Lepori-Costello, left, a vice president at a Silicon Valley software company, on
communication skills.

During this downturn, as stress levels rise, workplace researchers say, bullies are likely
to sharpen their elbows and ratchet up their attacks.

It?s probably no surprise that most of these bullies are men, as a survey by the Workplace
Bullying Institute, an advocacy group, makes clear. But a good 40 percent of bullies are
women. And at least the male bullies take an egalitarian approach, mowing down men and women
pretty much in equal measure. The women appear to prefer their own kind, choosing other
women as targets more than 70 percent of the time.

In the name of Betty Friedan and Gloria Steinem, what is going on here?

Just the mention of women treating other women badly on the job seemingly shakes the women?s
movement to its core. It is what Peggy Klaus, an executive coach in Berkeley, Calif., has
called ?the pink elephant? in the room. How can women break through the glass ceiling if
they are ducking verbal blows from other women in cubicles, hallways and conference rooms?

Women don?t like to talk about it because it is ?so antithetical to the way that we are
supposed to behave to other women,? Ms. Klaus said. ?We are supposed to be the nurturers and
the supporters.?

Ask women about run-ins with other women at work and some will point out that people of both
sexes can misbehave. Others will nod in instant recognition and recount examples of how
women ? more so than men ? have mistreated them.

?I?ve been sabotaged so many times in the workplace by other women, I finally left the
corporate world and started my own business,? said Roxy Westphal, who runs the promotional
products company Roxy Ventures Inc. in Scottsdale, Ariz. She still recalls the sting of an
interview she had with a woman 30 years ago that ?turned into a one-person firing squad? and
led her to leave the building in tears.

Jean Kondek, who recently retired after a 30-year career in advertising, recalled her anger
when an administrator in a small agency called a meeting to dress her down in front of
co-workers for not following agency procedure in a client emergency.

But Ms. Kondek said she had the last word. ?I said, ?Would everyone please leave?? ? She
added, ?and then I told her, ?This is not how you handle that.? ?

Many women who are still in the work force were hesitant to speak out publicly for fear of
making matters worse or of jeopardizing their careers. A private accountant in California
said she recently joined a company and was immediately frozen out by two women working
there. One even pushed her in the cafeteria during an argument, the accountant said. ?It?s
as if we?re back in high school,? she said.

A senior executive said she had ?finally broken the glass ceiling? only to have another
woman gun for her job by telling management, ?I can?t work for her, she?s
passive-aggressive.?

The strategy worked: The executive said she soon lost the job to her accuser.

ONE reason women choose other women as targets ?is probably some idea that they can find a
less confrontative person or someone less likely to respond to aggression with aggression,?
said Gary Namie, research director for the Workplace Bullying Institute, which ordered the
study in 2007.

But another dynamic may be at work. After five decades of striving for equality, women make
up more than 50 percent of management, professional and related occupations, says Catalyst,
the nonprofit research group. And yet, its 2008 census found, only 15.7 percent of Fortune
500 officers and 15.2 percent of directors were women.

Leadership specialists wonder, are women being ?overly aggressive? because there are too few
opportunities for advancement? Or is it stereotyping and women are only perceived as being
overly aggressive? Is there a double standard at work?

Research on gender stereotyping from Catalyst suggests that no matter how women choose to
lead, they are perceived as ?never just right.? What?s more, the group found, women must
work twice as hard as men to achieve the same level of recognition and prove they can lead.

?If women business leaders act consistent with gender stereotypes, they are considered too
soft,? the group found in a 2007 study. ?If they go against gender stereotypes, they are
considered too tough.?

Skip to next paragraph
Enlarge This Image

David Kadlubowski for The New York Times
Michelle Cirocco, left, and Donna Kent of Televerde, a company in Phoenix
that set up call
centers at a state prison.

?Women are trying to figure out the magical keys to the kingdom,? said Laura Steck,
president of the Growth and Leadership Center in Sunnyvale, Calif., and an executive
leadership coach.

Women feel they have to be aggressive to be promoted, she said, and then they keep it up.
Then, suddenly, they see the need to be collegial and collaborative instead of competitive.

Cleo Lepori-Costello, a vice president at a Silicon Valley software company, came to the
center for training. She got off to a bumpy start when she stormed into her new role ?like a
bull in a china shop,? Ms. Steck said.

In gathering feedback about Ms. Lepori-Costello, Ms. Steck heard comments like: ?Cleo is
good at getting things done but may have come on too strong in the beginning. She didn?t
read the different cultural unspoken rules like she could have.?

So Ms. Steck and Kent Kaufman, another coach at the center, began a one-year, once-a-week
individual coaching program. It included role-playing and monthly group discussions with
other female executives who acknowledged that they also had major blind spots about being
politic at work. (The group was once nicknamed the Bully Broads.)

When she came to the center, Ms. Lepori-Costello said, she thought her colleagues were not
initially open to her ideas. Through coaching and conflict role-playing, she came to realize
that her behavior was perhaps ?too much overkill? and that she was not always attending to
all the people around her.

Joel H. Neuman, a researcher at the State University of New York at New Paltz, says most
aggressive behavior at work is influenced by a number of factors associated with the
bullies, victims and the situations in which they work. ?This would include issues related
to frustration, personality traits, perceptions of unfair treatment, and an assortment of
stresses and strains associated with today?s leaner and ?meaner? work settings,
,? he said.

Mr. Neuman and his colleague Loraleigh Keashly of Wayne State University have developed a
questionnaire to identify the full range of behaviors that can constitute bullying, which
could help companies uncover problems that largely go unreported.

Bullying involves verbal or psychological forms of aggressive (hostile) behavior that
persists for six months or longer. Their 29 questions include: Over the last 12 months, have
you regularly: been glared at in a hostile manner, been given the silent treatment, been
treated in a rude or disrespectful manner, or had others fail to deny false rumors about
you?

The Workplace Bullying Institute says that 37 percent of workers have been bullied. Yet many
employers ignore the problem, which hits the bottom line in turnover, health care and
productivity costs, the institute says. Litigation is rare, the institute says, because
there is no directly applicable law to cite and the costs are high.

Two Canadian
researchers recently set out to examine the bullying that pits women against
women. They found that some women may sabotage one another because they feel that helping
their female co-workers could jeopardize their own careers.

One of the researchers, Grace Lau, a Ph.D. candidate at the University of Waterloo, said the
goal was to encourage women to help one another. She said: ?How? One way we predicted would
be to remind women that they are members of the same group.?

?We believe that a sense of pride in women?s accomplishments is important in getting women
to help one another,? Ms. Lau said. ?To have this sense of pride, women need to be aware of
their shared identity as women.?

In the workplace, however, it is unlikely that women will constantly think of themselves as
members of one group, she said. They will more likely see themselves as individuals, as they
are judged by their performance.

?As a result, women may not feel a need to help one another,
,? she said. ?They may even feel
that in order to get ahead, they need to bully their co-workers by withholding information
like promotion opportunities, and that women are easier to bully than men because women are
supposedly less tough than men.?

Skip to next paragraph
WHAT better place to be a bully than in a prison? Even so, that is exactly where Televerde,
a company in Phoenix that specializes in generating sales leads and market insight for
high-tech companies, set up shop. About 13 years ago, the company created four call centers
in the Arizona state prison in Perryville, employing 250 inmates (out of 3,000).

Through immersion training, mentoring and working with real-world clients, these women can
overcome their difficult circumstances, said Donna Kent, senior vice president at Televerde.
?Often, they will win over bullies and we see the whole thing transform. That?s what gives
us inspiration and our clients inspiration.?

TODAY, about half of Televerde?s
corporate office is made up of ?graduates? from Perryville,
including Michelle Cirocco, the director of sales operations. She has seen how women treat
one another in other settings and she thinks the root cause is that women are taught to
fight with one another for attention at an early age.

?We?re competing with our sisters for dad?s attention, or for our brother?s attention,? Ms.
Cirocco said. ?And then we go on in school and we?re competing for our teachers? attention.
We?re competing to be on the sports team or the cheer squad.?

To be sure, the Televerde experience is not for every inmate, and those who are in it still
must work hard to maintain a highly competitive position.

?As we get into the corporate world,? Ms. Cirocco added, ?we?re taught or we?re led to
believe that we don?t get ahead because of men. But, we really don?t get ahead because of
ourselves. Instead of building each other up and showcasing each other, we?re constantly
tearing each other down.
Televerde reversed that attitude in Perryville, Ms. Cirocco said, by encouraging women to
work for a common cause, much like the environment envisioned by the Canadian researchers.

?It becomes a very nurturing environment,? Ms. Cirocco said. ?You have all these women who
become your friends, and you are personally invested in their success. Everyone wants
everyone to get out, to go on to have a good healthy life.?

If the level of support found at Televerde were found elsewhere, Ms. Klaus said, it would
solve a lot of problems.

?The time has come,? she said, ?for us to really deal with this relationship that women have
to women, because it truly is preventing us from being as successful in the workplace as we
want to be and should be.

?We?ve got enough obstacles; we don?t need to pile on any more.? >
To gameface,

Thanks. Terrific.

Is the Denial of Book Promotional Rights the Same as Censorship?

Case in Point:

PERMANENT OBSCURITY: Or A Cautionary Tale of Two Girls & Their Misadventures with Drugs, Pornography & Death by Richard Perez

RE: News Release Item

New York Times Author Considers a Two Million Dollar Law Suit Against the ABA … For Censorship

Former New York Times contributor and novelist, Richard Perez, author of PERMANENT OBSCURITY, has decided to strike back against censorship. “This would be on behalf of all independent authors everywhere,” he has said, currently assembling his case with legal council.

The target of his fight is the ABA (American Bookseller’s Association), currently representing 1,100 independent bookstores, who almost one year ago refused to carry or permit any advertising for his above mentioned novel, on the basis of content.

The result of this very deliberate act of censorship has resulted in less than 5% of independent bookstores nationwide actually carrying the title, and to this day the novel, which has received generally favorable reviews otherwise, remains virtually unobtainable and unknown to a wider reading public outside of Amazon.com.

“When it comes to the arts and politics, we live in an environment completely owned and operated by the corporate media, and the publishing industry especially personifies this,” Mr. Perez was quoted as saying. “Promotional agencies like the ABA come into play because by choosing which books are granted exposure and which are not, they are in effect setting the agenda, laying out the choices and possibilities that a reading public might otherwise consider.”

In the past, the ABA has been an agency that has publicly touted its anti-censorship advocacy. That “pro-indie” and anti-bias rhetoric is loudly proclaimed on its website: http://www.bookweb.org/advocacy

Yet when it comes to truly independent books, books about true dissension in America, representing alternative views into subcultures and non-mainstream sexuality, be it with lesbianism, sexploitation, or bdsm, as in the case of PERMANENT OBSCURITY, that stance obviously doesn’t apply

“As the axiom goes,” said Mr. Perez. “‘Don’t listen to what people say, watch what they do.’ ”

Asked if the ABA was exposing their corporate ownership with their gesture of forbidding any advertising of his book, the author replied, hardly able to contain his sarcasm: “You tell me. It’s not like corporate titles are their bread and butter, right? Any title, like mine, that might potentially ‘denigrate’ their relationship with so-called ‘indie’ bookstores and their exposure of corporate product needs to be brought into question.”

Asked how he arrived at the figure of two million dollars bandied in his suit, Mr. Perez expounded, “Easy. Subsidiary rights need to be considered, not just straight book sales, and this includes foreign translation rights, film rights.” According to Mr. Perez: “All this has been affected by the ABA in its deliberate attempt to cut off or sabotage the chances of this particular literary property, obviously on the basis of content.”

Richard Perez’s last novel, THE LOSERS’ CLUB, an independently published romantic comedy set in the East Village of the 1990s, sold widely and was translated into several languages, including Turkish, Korean, and Italian, with the novel optioned and broadly considered for the basis of several films, including a mini-series.

————————————————————————————–

Me again: So with all the talk of cutting off funding to NPR, thus cutting off the voice of dissension, comes another question:

By denying exposure to those asking the difficult questions are we tipping the game in favor of the non-dissenters? Those pro-conservative, pro-traditional, pro-mainstream (and therefore corporate) agencies charged with supporting and maintaining the status quo?

—————————————————————–

congratulations your now the proud owner of the advertising billboard on market square so?

so what are you going to put on it?

Is human billboard advertising allowed in busy sidewalks?

Where can I find the price for billboard advertising in the Ann Arbor, MI area?

What is that Japanese billboard Yankee Stadium advertising ?

The one in Right Field, Between W.B. Mason and Sony.
Just curious.
Thanks !
http://twitpic.com/4nvh7/full

What are the advantages and disadvantages of advertising on a billboard?

help