Posts Tagged ‘marketing in the 21st century’
advertising marketing and advertising
March 26th, 2011
Ruth asks…
What’s a good college on the east coast for marketing/advertising?
I live in NJ and I dont really wanna be tooo far from home.
I have a 3.5 and Ive yet to take the SATs/ ACTs
Any suggestions for a decent college with a decent marketing program?
admin answers:
Actually I believe Virginia Tech is a pretty good choice. But you don’t have to kill yourself trying to get into a college for marketing… just learn how it works, and you’ll make money on it.
I’ve never been to college, but I make good money from affiliate marketing and advertising.
David asks…
Any ideas on what to write about in my Marketing/Advertising Essay?
For my graduation project I have to write a ten page essay and create some kind of project to go along with it. I am interested in Marketing but am not really sure how to write a ten page paper about marketing. My project I am doing is a Youth Revival and I plan to relate that to marketing by creating a billboard and other forms of advertising. Any ideas for the topic of the paper??
Thanks 
admin answers:
Your topic could be Marketing in the 21st Century:
http://21stcenturymarketingtools.com/
http://contentmarketingtoday.com/2008/08/06/the-secret-to-online-marketing-in-the-21st-century-its-the-content-stupid-2/
http://www.ucs.ac.uk/about/News/pr20080206.aspx
http://www.studyoverseas.com/america/usaed/crosscultural.htm
http://www.nri.co.jp/english/opinion/papers/2000/pdf/np200019.pdf
http://www.indianmba.com/Faculty_Column/FC300/fc300.html
You could create a website as another form of advertising.
http://www.google.com/search?hl=en&q=free+webs&btnG=Search
http://www.webstyleguide.com/
Richard asks…
Did you major in Advertising or Marketing?
Did you like it? Why did you choose Marketing instead of Advetising, or Advetrising instead of Marketing?
Was the degree useful in finding you a stable job that paid relatively well?
What do you like and not like about Marketing/Advertising?
admin answers:
I work for an advertising agency in London, and can tell you that having a degree (or the equivalent) in Marketing or Advertising is absolutely not essential. If you’re able to show a passion for advertising (through work experience, knowing the advertising marketplace) then that should be more than enough. A lot of people assume that having a qualification in either marketing or advertising will lead them easily to a job in it, whereas in reality, our company employs people with a wide range of skills. We have people with degrees in Chemistry, History, Politics and Accounting, among many others. My best advice would be to major in either, if you love doing them, but also make sure you go out and get the necessary work experience.
Mary asks…
anyone know how much revenue is a marketing/advertising agency making on a monthly basis?
i’ve got this project where i need to submit full monthly and yearly financial books of a marketing organization. anyone knows how this agencies work and how they make their revenue? are they charging per hour, or per job? my agency is meant to offer market research and consulting as well as poster printings, etc. i would need to know on average how much money i should expect to make, purely theoretical. thanks a lot.
admin answers:
Depends on the type of marketing/advertising done. This is all hypothetical, but maybe it will help with your project:
Lets say company X sells advertisements for billboards. They charge $2,000 a month per each billboard. And they own 10 billboards, so the companies monthly revenue would be $20,000.
Now, let’s say company Y sells advertisements on the radio. They charge $150 a minute for each minute played on the radio. They have 5,000 sellable minutes per a month, so their monthly revenue would be $750,000.
Hope that helps.
Helen asks…
How can i contact your marketing/advertising people?
I am a leading newspaper covering the 5 boroughs. And i would like to have DirectBuy advertise its products in my paper.
admin answers:
Then I would call DirectBuy and not the people here on Answers
Just two cents from someone that has been doing advertising and marketing for my companies for a while
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Posted in advertising | 
Tags: advertising, college, graduation project, marketing, marketing in the 21st century, paper, stable job, studyoverseas, topic, youth revival | 
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Site Promotion And The Tattoo Man
June 5th, 2010
There are so many ways you can market a product.
Some of the more unique approaches to traditional advertising came in the form of sandwich board signs and willing men and women who would stand on busy corners and attempt to capture the attention of those passing by. Magnetic signs were (and still are) used to place a business logo on the side of a vehicle. Some individuals have sold a portion of the space on their head for a tattoo with the promise to leave their head clean-shaven for a year while sporting a tattoo with the business logo. Many businesses have invested in a costumed mascot that will stand outside their businesses and wave to those passing by. All in all creative marketing has been big business and extremely diverse.
What about marketing in the 21st century and online? Is that different? If so, how is it different?
Online marketing is no less creative than brick and mortar counterparts. Some businesses might solicit customer pictures that include the customer using the product. There might be a contest with a video advertisement being developed with the product as the focal point to the advertisement.
The goal is to inject your sales website with a variety of site promotion portals. For instance, if you are announcing a contest on a forum or blog create a link that takes the visitor to the contest page with tastefully placed links to the primary site for customer convenience. Make sure that the winning entries are found only on your primary website.
Site promotion isn’t just a strategy of backlinks, Pay Per Click (PPC) and banner advertising. No, it is about a strategy that uses all three skillfully and still finds new ways to create a buzz that may act independently or interdependently of standard Internet advertising.
This must act as a separate course of action from Search Engine Optimization (SEO), which should always take precedent over any other strategy you may consider in site promotion.
Some businesses might even use products or individual purchases as a way to devise a contest that may further their goals in site promotion.
Imagine a satisfied customer receiving either an email or a notice in their packing box that invites them to return to your website to register for a shopping spree. Make this type of contest exclusive to actual customers when possible. You should already have the customer’s information for list building purposes, but this gives them a positive ‘extra’ experience that can increase what may be a tentative brand loyalty in many first purchase scenarios.
You can also create a secondary contest for site visitors with no obligation to purchase. This can aid in list building because registration should be mandatory with a tastefully produced email-marketing plan to follow. This too should provide prospects with a shopping spree or other desired item (i.e. mp3 player, electronic game, etc).
Site promotion is an important element in the health and well being of your ecommerce website. By all means develop the primary aspects of site promotion first and then feel free to let your creativity take your site to a whole new place.