Above And Beyond Promotion

admin answers:

The larger, really good agencies will do your research for you about your industry, your competitors, and your customers. They will know your company and your market better than you do..

Their main disadvantage is that they will eat your entire marketing budget and spit it out in 2 seconds flat…

The smaller ones just develop some pretty pictures and take you out to lunch.

admin answers:

ADVERTISING AGENCIES : -

Many large companies employ the services of an external advertising agency. In 2003 there were over 13,500 such U.S. and international agencies listed in the Standard Directory of Advertising Agencies, (The “Red Book” can be accessed at www.redbooks.com) ranging in size from one and two person operations to those with almost a billion dollars in worldwide income.

A.The Ad Agency’s Role : —

External agencies provide a variety of services to their clients, including those discussed in the previous section. Though many clients have the capabilities of performing these roles themselves, they elect to use outside agencies for the following reasons:

(1) the skills offered

(2) objectivity and

(3) experience.

B.Types of Advertising Agencies : —

All agencies are not the same of course. This section discusses the various types of agencies including the following:

1.Full Service : —

These agencies offer their clients a full range of services including account services, marketing planning and research, media planning and buying, sales promotion, creative services, and interactive media. The various departments of a full service agency include:

•Account services : —

The link between the advertising agency and its clients. Account executives serve as the liaison between the agency and client and are responsible for coordinating the agency’s efforts in planning, creating and producing ads.

•Marketing services : —

Many full-service agencies provide a variety of marketing services to their clients and maintain departments such as research, strategy and planning and media. In a full-service agency the media department is very important since many clients are consolidating their media buying to save money and improve media efficiency.

•Creative services : —

Agency personnel in this department include artists and copywriters who are responsible for the creation and execution of the clients advertising messages. Creative services may also include print and broadcast production departments which are responsible for actually producing the advertising messages and putting them into final form. The traffic department coordinates all phases of production and sees that all ads are completed on time and deadlines for submitting the ads to the media are met.

?Management and finance : —

Like any other business, an advertising agency must be managed and must perform basic operating and administrative functions such as accounting, finance and human resources

Attention should also be given to the two basic types or agency organization structures used by agencies. Under the departmental system each of the agency functions is set up as a separate department and is called upon to perform its specialty for all of the agency’s clients. Many agencies use the group system in which individuals from each department work together as teams to service a particular account. Many clients prefer the group system because agency employees become very familiar with their business and it ensures continuity in servicing the account.

Other Types of Agencies and Services

1.Creative boutiques—these types of agencies specialize in and provide only advertising creative services. IMC Perspective 3-2 provides some insights into these small agencies.

2.Media buying services—these are independent companies that specialize in media planning and buying. Many companies use independent media buying to plan and purchase media and an advertising agency to handle their creative work.

admin answers:

Hmmmm…

Agencies might be interested in adding something like this to a client’s marketing mix if the product or service fit with your program (i.e. sports oriented).

Usually, it is the job of the media buyer to suggest different media channels (you would be considered a media channel). He/she is responsible for putting together the media plan and helping the account executive present it to the client.

Net/net…start with the media buyer.

Good luck!

admin answers:

Yes they are. The big boys will live on who service Fortune 500 companies, but the smaller and middle sized ones are becoming extinct.

admin answers:

It is a chicken and the egg paradox.

They look for experience in order to give you an internship which helps you find another internship/job because you will have gotten more experience.

Usually beg, borrow, or steal and internship at first and build on that.