Above And Beyond Promotion

Posts Tagged ‘market’

Forged Sports Memorabilia

Word Count:
630

Summary:
There is an ever-growing market in sport memorabilia, and sports-related keepsakes include signed commemorative photos, baseballs, footballs, basketballs, pucks and jerseys. A Google listing of corporations hawking these items produces almost five million business sites! A few of the items on offer cost thousands of dollars.

Where there are so many eager and gullible customers, con artists are sure to show up. A San Diego federal judge who recently sentenced many sports au…

Keywords:
sports memorabilia

Article Body:
There is an ever-growing market in sport memorabilia, and sports-related keepsakes include signed commemorative photos, baseballs, footballs, basketballs, pucks and jerseys. A Google listing of corporations hawking these items produces almost five million business sites! A few of the items on offer cost thousands of dollars.

Where there are so many eager and gullible customers, con artists are sure to show up. A San Diego federal judge who recently sentenced many sports autograph forgers to prison said, “Life, liberty and the pursuit of the national pastime, has been undone”. The prosecution stemmed from an FBI investigation called Operation Bullpen, which closed down a professional criminal organization that forged and sold sports goods enhanced with bogus autographs. Sixty search warrants were served, more than two dozen forgers arrested, and a warehouse with ten million dollars worth of fake merchandise was seized. The ring leaders received three years in prison and loss of assets to the IRS. Both current and faux “antique” items were involved.

Any sports fan who has a signed souvenir would be wise to question its authenticity. Phil Halpren, the assistant federal attorney who worked to prosecute the forgers, stated that fraud is so pervasive in the sports memorabilia market that unless you personally watch as an athlete signs an item, odds are greater than 50 % that it’s forged. Athletes most popular with the public are a hit with forgers, too. Halpren said, “If you see a Mark McGuire signature, it’s almost a guarantee, 99.9%, it’s a forgery.” Certificates of authenticity can be fabricated with as much ease as the collectible item they supposedly validate, so this is no protection.

Vendors are fighting back in an effort to maintain the integrity of the market. Disney, which owns ESPN, will commence next year to auction signed sports memorabilia online. Disney says it will authenticate the signatures with holograms encrypted with the item’s identifying information and tamper-proof package seals, videotaping the entire process.

Sophisticated forgers can even develop holographic seals which appear real to the untrained eye. Even so, the great majority of forgers are amateurs, and usually even a basic anti-forgery system is likely to deter them.

Baseball and football are the most popular sports in America, however some famous hockey players like Wayne Gretzky and Bobby Orr are popular targets for forgery as well.

With the large selection available, both in stores and on web sites, fans can avoid a lot of fraud by applying common sense. For instance, a baseball autographed by Babe Ruth selling for $500 is obviously a fake, because such a cost is unbelievably low, too low for real market conditons. As well, it pays to know a little bit about the development of baseballs and pens. If you see baseballs supposedly signed in the ’20s and ’30s with Sharpie pens, these items are obviously fake, because these pens weren’t invented yet in that era. To quote Phil Halpren : “I have seen Babe Ruth balls signed on a Bobby Black American League President ball. So, you know, he was president in the early ’80s. That’s impossible to have been done. However someone did it.”

So, while it’s enjoyable to have a peice of sports history to call your own, the motto to follow is : buyer beware. Unless you are a professional trader who knows how to authenticate merchandise, do not acquire an item strictly for its potential resale value, because you can be disappointed by what you sooner or later get back for it. Purchase an item you personally like and intend to keep, and do not spend thousands of dollars. This ensures that you will be happy when you admire your acquisition, without the lingering doubt that you have lost a massive amount of money on something of dubious value.

Advertising – Are You Wasting Your Money?

Word Count:
407

Summary:
Anybody who has a product to sell, an idea to promote or a service to offer relies on advertising to get the attention they require.

There are so many forms of advertising that finding the correct medium can sometimes be a daunting task.

Depending on the type of business, or the reason for your need for promotion you may find it easier to seek some professional advice.

Firstly you need to decide who your target market is, whether it is men or woman, older generation,…

Keywords:
advertising,seo,promotion,

Article Body:
Anybody who has a product to sell, an idea to promote or a service to offer relies on advertising to get the attention they require.

There are so many forms of advertising that finding the correct medium can sometimes be a daunting task.

Depending on the type of business, or the reason for your need for promotion you may find it easier to seek some professional advice.

Firstly you need to decide who your target market is, whether it is men or woman, older generation, younger generation, companies etc.

Secondly you need to ascertain whether your market is local, national or global. This is important, as leaflet dropping in your local supermarket car park is fine if your product or service is a local one, but if your services can be offered world wide or nationally, then you are seriously losing out on the largest percentage of your market.

Once you know who you are planning to target, and where they are, you can begin to research the how, which are the options you have available.

There is an absolute ton of free information on the internet, and if you are reading this, you must have access to it!

If you have a low budget, try doing the advertising yourself, you can knock up some great leaflets from your own pc, (providing your market is local).

Making a website has become a lot easier over the years, and if you shop around you can get some great prices on hosting packages and domain names. Try downloading a free html editor, preferably with a wysiwyg platform, (what you see is what you get), there is a wealth of information on the internet to guide you through making a simple website.

If you have a bigger budget, then consulting with one of the many advertising companies is an option. These people can advise you, and come up with some fantastic ideas, but be sure to shop around and not just go with the first company you come across. Prices will vary, and their expertise will vary also, so it’s an idea to ask to see some references, or some of their projects with other clients that they have worked on.

Done correctly, and with proper research, advertising will reap rewards. It is after all one of the most important factors in any business. So I personally, would always recommend that you give this area the attention it deserves!

The corporate world understands the market power of internet video advertising. Web display ads and videos are going to generate a lot of income. Jupiter Research forecasts U.S. online spending to rise from 19.9 billion this year to about 36 billion in 2011. Most people who serf the web are looking for information.

The web brings a new phenomenon to advertising by presenting streaming video. The consumer can learn about a product, and the advertiser can feature as much content as he chooses. In terms of time and distribution the web is the best way to reach a large audience. For a business to have this type proximity to their customer has been unheard of before the web.

The market power of internet video advertising is felt across the globe, in such a way is not matched by any other media. The market power that the web offers a small business is the direct results of the technology section. The opening of this type communication is still gaining steam. A sizable surge in consumer confidence in the web as an information portal will occur as the secondary market of mobile devices grows.

Now you do not have to be at your PC to get the latest information on the web. The objective of advertising is to get your brand known. To do that you have to give the consumer reasons for using your product. In the advertisement you have to reflect your firm’s commitment to the customer and product. Internet video advertising helps you do it in a personal way.

What was once a Mom and Pop type business can blossom into a giant. The focus of the web is to offer a chance to fabricate a world wide business without moving outside of your base of operation. The important geographic advantage to having real estate on the web has to be the fact that you can be everywhere at one time.

Location is everything in some businesses and the bulk of web advertising is to give you a solid logistical foothold throughout the United States and abroad. The lack of a regional nature of the web coupled with a methodically packaged advertising campaign can be the most powerful tool to reach a diverse target market. This is what online advertising does that you are not likely to find anywhere else for the same price.

Online advertising shows you how to develop a new market outside of your location. Web streaming video is a way to reach in an emotional and interactive way a wide audience. It is the least expensive commercial for you to produce and show. Motion content can exist right alongside of static content. This is a way to get back into the saddle if your sales are lagging. It is time to explore the world of online advertising and invest in your future.

Watch any given television long enough, and you’ll be greeted by advertisements. And in today’s ever-competitive market, the real story is behind the scenes, where companies face a constant battle to stay ahead of the competition. And with brand names offering hugely lucrative contracts for the right image, the art of advertising today is massively important. Read the rest of this entry »