Above And Beyond Promotion

Any one want to edit my work, its already been done but a second time… give opinions on how to make it beter

Any one want to edit my work, its already been done but a second time… give opinions on how to make it beter
Advertising Report

1. Introduction

My report is based on advertising and how much it influences our behaviour and actions.

Advertising is a type of communication aimed to sell a product, service and/or beliefs, by influencing the desired product to a specific target audience. Advertising is an competetive industry and is one of the top bussinesses around the world, spending over $385 billion dollars each year.
Advertising is surrounding our everyday lives, for example, television, radio, movies, magazines, newspapers, video games, Internet etc. Even the smallest things that wouldn’t cross our minds are still adverts, for example behind shopping reciepts, cinema coupons, SMS (short message service), telephone hold messages, side of buses and seats of grocery carts.
It gives out messages that try to influence certain types of audiences with catchy headlines and attention grabbing phrases and very attractive men and women.

2.1 Symbolic codes

Symbolic codes reflect the type of non-verbal communications we use in everyday life. Also are a way of getting extra attention on adverts.
When i surveyed 30 people, 43% of the people said, product is the main thing they look for in an advert, while brand and person both got 16% and others got 23%.

2.1.1 Colours

Colours bring out the effect of either older images or even the latest. Some advertising agencies decide to choose black and white colours because its a sign of an old classic touch. Also other agencies like to do bright colours to get more attention, because many people have difficulties in life and would like to see bright colours simply because it brings out very happy and cheerful thoughts that everyone would like to have in their lives.
By looking at the Emporio Armani watch advert, you could tell that it is trying to manipulate the audience by allowing them to think the watch will stay forever and always look classic.

2.1.2 Costumes

The style of clothing can tell you more about the historical date or type of character.

2.1.3 Setting

The environment can suggest the type of product it will be representing or the type of person representing the product.

2.1.4 Body language

In adverts, people try to use the right body language (head tilt, hip shift, bent knee, hand gesture, etc.) to show if someone is sad, happy, in love, angry, etc. and try to represent what the product is about.
By looking at the Emporio Armani watch advert, you could see the ladys face is to the side and looking straight forward, trying to say its a straight forward watch, you will have no problems with it.

2.2 Written codes

Any written information on the advert is classified into written codes.

2.2.1 Headings

Headings tries to introduce you to the product, whether its the brand name or what the product is used for. For example in the Lux soap advert, the heading tells you how Hollywood stars use it and how they have nice clean skin all the time.

2.2.2 Catchphrases

People don’t have time to read the whole advert, so catch phrases are very catchy, even for a few seconds. Catchphrases are a way of tricking people on how good the product is, in a glimpse. When people tend to look at the advert they don’t realise how bad the product is but always look on the good side of the product.

2.2.3 Product information

Product information gives more information about the product. In the earlier days (1950′s) people were not as busy as nowadays, they had time to read full length pages but now we are so busy that we tend to flick through the adverts, choosing the catchy and most appealing ones to read quickly. On the Aydes advert you could see how much writing there is and its telling more about the product and what the benefits are.

2.3 Technical Codes

Technical codes rely on the technology of image to create meaning.

2.3.1 Shot type and angle

Shot type and angle can be used to express point of view or the relationships between people and their environment. Camera angles can also be used to create an emotional meaning.

2.3.2 Lightning

Lighting, such as brightness, dim light, or shadow can affect our response to the person in the advert or even the product.

3. A.I.D.A

3.1 Attention

Adverts must captures the readers attention if they wish to get a good amount of people to buy the product. Producers must make the advertisement stand out, attention grabbing and unique.
On my recent survey, 63% of the people said television was the most looked at advertisement. I believe people don’t realise how much of things are actually advertised.

3.2 Interest

When adverts have got the audiences attention, they must keep interest by the readers, by using readers beliefs, values, attitudes and desires to keep them reading.

3.3 Desire

To have a successful advert you will need the readers to have a desire, whether its losing weight or becoming more attractive. The main target is to make the audience feel more attractive and sexy with the product, usually trying to show a better life with the product.

3.4 Action

Action is trying to get the advert to send some kind of invitation to get the readers by saying phrases like ‘hurry last days’ or ‘stocks won’t last’, which makes the consumer believe they don’t have much time.

4. Stereotypes

Stereotypes are away of grouping people together by the way they look and/or behave. It relies on symbols in order to group these people together. It is also used as a shortcut in communication so that the reader understands quickly about the characters, the advertisers want to portray.

5. Language

5.1 Connotative

Connotative means symbols that have meaning, for example, red is a symbol for love, evil, death, blood.

5.2 Emotitive

When words or visual images add either a positive or negative meaning to something we see, hear or believe.

5.3 Colloquial

Colloquial is very informal, friendly, down to earth language, it includes abbreviations and contractions, use of idioms, most catch phrases and slogans.

5.4 Figuarative

Figuarative includes the use of poetic devices, for example metaphor, simile, personification, alliteration, assonance and onomatopoeia.

5.5 Neologisms

Neologisms are words that sound attractive and catchy are used in adverts because it seems to have been invented because they sound good.

6. Context
Context is about the consumer and producer of advertising.

6.1 Producer

Producers are the ones who make the adverts. Companies design and make the products which then, the products go to the producer to get pictures taken of and get used for advertisements. To make a successful advert, advertisers must add film language, AIDA, stereotypes, language, deign and layout, repetition and testimonials.

6.2 Consumer

The consumer are the people who views or reads the text on an advert. On an average, 89% of the people said they don’t think they could be influenced easily.

7. Conclusion

Advertising has changed after so many years, people tend to get distracted and buy things that are not needs. Although many people on the surveys said the dont get influenced easy, i think that everyone has a weakness point. I believe that people do buy advertised products because they want something new, or want to get success with a particular product. If people didn’t buy advertised products, bussinesses would be bankrupt by now, but they make so much profit, it is impossible for them to even think about closing the bussiness down. So you see, advertising isn’t about the product no more, its all about the image and how it set out to look.

please read this and tell me if its good?

please dont leave, read this

Advertising Report

1. Introduction

My report is based on advertising and how much it influences our behaviour and actions.

Advertising is a type of communication aimed to sell a product, service and/or beliefs, by influencing the desired product to a specific target audience. Advertising is an competetive industry and is one of the top bussinesses around the world, spending over $385 billion dollars each year.
Advertising is surrounding our everyday lives, for example, television, radio, movies, magazines, newspapers, video games, the Internet, also even the smallest things that wouldn’t cross our minds are still adverts, for example behind shopping reciepts, cinema coupons, SMS (short message service), telephone hold messages, side of buses and seats of grocery carts.
It gives out messages that try to influence certain types of audiences with catchy headlines and attention grabbing phrases and very attractive men and women.

2.1 Symbolic codes

Symbolic codes reflect the type of non-verbal communications we use in everyday life. Also are a way of getting extra attention on adverts.
When i surveyed 30 people, 43% of the people said, product is the main thing they look for in an advert, while brand and person both got 16% and others got 23%.

2.1.1 Colours

Colours bring out the effect of either older images or even the latest. Some advertising agencies decide to choose black and white colours because its a sign of an old classic touch. Also other agencies like to do bright colours to get more attention, because many people have difficulties in life and would like to see bright colours simply because it brings out very happy and cheerful thoughts that everyone would like to have in their lives.
By looking at the Emporio Armani watch advert, you could tell that it is trying to manipulate the audience by allowing them to think the watch will stay forever and always look classic.

2.1.2 Costumes

The style of clothing can tell you more about the historical date or type of character.

2.1.3 Setting

The environment can suggest the type of product it will be representing or the type of person representing the product.

2.1.4 Body language

In adverts, people try to use the right body language (head tilt, hip shift, bent knee, hand gesture, etc.) to show if someone is sad, happy, in love, angry, etc. and try to represent what the product is about.
By looking at the Emporio Armani watch advert, you could see the ladys face is to the side and looking straight forward, trying to say its a straight forward watch, you will have no problems with it.

2.2 Written codes

Any written information on the advert is classified into written codes.

2.2.1 Headings

Headings tries to introduce you to the product, whether its the brand name or what the product is used for. For example in the Lux soap advert, the heading tells you how Hollywood stars use it and how they have nice clean skin all the time.

2.2.2 Catchphrases

People don’t have time to read the whole advert, so catch phrases are very catchy, even for a few seconds. Catchphrases are a way of tricking people on how good the product is, in a glimpse. When people tend to look at the advert they don’t realise how bad the product is but always look on the good side of the product.

2.2.3 Product information

Product information gives more information about the product. In the earlier days (1950′s) people were not as busy as nowadays, they had time to read full length pages but now we are so busy that we tend to flick through the adverts, choosing the catchy and most appealing ones to read quickly. On the Aydes advert you could see how much writing there is and its telling more about the product and what the benefits are.

2.3 Technical Codes

Technical codes rely on the technology of image to create meaning.

2.3.1 Shot type and angle

Shot type and angle can be used to express point of view or the relationships between people and their environment. Camera angles can also be used to create an emotional meaning.

2.3.2 Lightning

Lighting, such as brightness, dim light, or shadow can affect our response to the person in the advert or even the product.

3. A.I.D.A

3.1 Attention

Adverts must captures the readers attention if they wish to get a good amount of people to buy the product. Producers must make the advertisment stand out, attention grabbing and unique.

3.2 Interest

When adverts have got the audiences attention, they must keep interest by the readers, by using readers beliefs, values, attitudes and desires to keep them
reading.

3.3 Desire

To have a successful advert you will need the readers to have a desire, whether its losing weight or becoming more attractive. The main target is to make the audience feel more attractive and sexy with the product, usually trying to show a better life with the product.

3.4 Action

Action is trying to get the advert to send some kind of invitation to get the readers by saying phrases like ‘hurry last days’, or ‘stocks won’t last’, which makes the consumer believe they don’t have much time.

4. Stereotypes

Stereotypes are away of grouping people together by the way they look and/or behave. It relies on symbols in order to group these people together. It is also used as a shortcut in communication so that the reader understands quickly about the characters, the advertisers want to portray.

5. Language

5.1 Connotative

Connotative means symbols that have meaning, for example, red is a symbol for love, evil, death, blood.

5.2 Emotitive

When words or visual images add either a positive or negative meaning to something we see, hear or believe.

5.3 Colloquial

Colloquial is very informal, friendly, down to earth language, it includes abbreviations and contractions, use of idioms, most catch phrases and slogans.

5.4 Figuarative

Figuarative includes the use of poetic devices, for example metaphor, simile, personification, alliteration, assonance and onomatopoeia.

5.5 Neologisms

Neologisms are words that sound attractive and catchy are used in adverts because it seems to have been invented because they sound good.

6. Context
Context is about the consumer and producer of advertising.

6.1 Producer

Producers are the ones who make the adverts. Companies design and make the products which then, the products go to the producer to get pictures taken of and get used for advertisements. To make a successful advert, advertisers must add film language, AIDA, stereotypes, language, deign and layout, repetition and testimonials.

6.2 Consumer

The consumer are the people who buy the product, that could be influenced by advertising. On an average, 89% of the people said they don’t think they could be influenced easily.

7. Conclusion

Advertising has changed after so many years, even though it is not about the product anymore, people tend to get distracted and buy things that are not needs. Although many people on the surveys said the dont get influenced easy, i think that everyone has a weakness point. I believe that people do buy advertised products because they want something new, or want to get success with a particular product. If people didn’t buy advertised products, bussinesses would be bankrupt by now, but they make so much profit, it is impossible for them to close it down. So you see, advertising isn’t about the product no more, its all about the image and how it sets out to look.
for a year 11 student

any one want to edit my work, its already been done but a second time… give opinions on how to make it beter

Advertising Report

1. Introduction

My report is based on advertising and how much it influences our behaviour and actions.

Advertising is a type of communication aimed to sell a product, service and/or beliefs, by influencing the desired product to a specific target audience. Advertising is an competetive industry and is one of the top bussinesses around the world, spending over $385 billion dollars each year.
Advertising is surrounding our everyday lives, for example, television, radio, movies, magazines, newspapers, video games, Internet etc. Even the smallest things that wouldn’t cross our minds are still adverts, for example behind shopping reciepts, cinema coupons, SMS (short message service), telephone hold messages, side of buses and seats of grocery carts.
It gives out messages that try to influence certain types of audiences with catchy headlines and attention grabbing phrases and very attractive men and women.

2.1 Symbolic codes

Symbolic codes reflect the type of non-verbal communications we use in everyday life. Also are a way of getting extra attention on adverts.
When i surveyed 30 people, 43% of the people said, product is the main thing they look for in an advert, while brand and person both got 16% and others got 23%.

2.1.1 Colours

Colours bring out the effect of either older images or even the latest. Some advertising agencies decide to choose black and white colours because its a sign of an old classic touch. Also other agencies like to do bright colours to get more attention, because many people have difficulties in life and would like to see bright colours simply because it brings out very happy and cheerful thoughts that everyone would like to have in their lives.
By looking at the Emporio Armani watch advert, you could tell that it is trying to manipulate the audience by allowing them to think the watch will stay forever and always look classic.

2.1.2 Costumes

The style of clothing can tell you more about the historical date or type of character.

2.1.3 Setting

The environment can suggest the type of product it will be representing or the type of person representing the product.

2.1.4 Body language

In adverts, people try to use the right body language (head tilt, hip shift, bent knee, hand gesture, etc.) to show if someone is sad, happy, in love, angry, etc. and try to represent what the product is about.
By looking at the Emporio Armani watch advert, you could see the ladys face is to the side and looking straight forward, trying to say its a straight forward watch, you will have no problems with it.

2.2 Written codes

Any written information on the advert is classified into written codes.

2.2.1 Headings

Headings tries to introduce you to the product, whether its the brand name or what the product is used for. For example in the Lux soap advert, the heading tells you how Hollywood stars use it and how they have nice clean skin all the time.

2.2.2 Catchphrases

People don’t have time to read the whole advert, so catch phrases are very catchy, even for a few seconds. Catchphrases are a way of tricking people on how good the product is, in a glimpse. When people tend to look at the advert they don’t realise how bad the product is but always look on the good side of the product.

2.2.3 Product information

Product information gives more information about the product. In the earlier days (1950′s) people were not as busy as nowadays, they had time to read full length pages but now we are so busy that we tend to flick through the adverts, choosing the catchy and most appealing ones to read quickly. On the Aydes advert you could see how much writing there is and its telling more about the product and what the benefits are.

2.3 Technical Codes

Technical codes rely on the technology of image to create meaning.

2.3.1 Shot type and angle

Shot type and angle can be used to express point of view or the relationships between people and their environment. Camera angles can also be used to create an emotional meaning.

2.3.2 Lightning

Lighting, such as brightness, dim light, or shadow can affect our response to the person in the advert or even the product.

3. A.I.D.A

3.1 Attention

Adverts must captures the readers attention if they wish to get a good amount of people to buy the product. Producers must make the advertisement stand out, attention grabbing and unique.
On my recent survey, 63% of the people said television was the most looked at advertisement. I believe people don’t realise how much of things are actually advertised.

3.2 Interest

When adverts have got the audiences attention, they must keep interest by the readers, by using readers beliefs, values, attitudes and desires to keep them reading.

3.3 Desire

To have a successful advert you will need the readers to have a desire, whether its losing weight or becoming more attractive. The main target is to make the audience feel more attractive and sexy with the product, usually trying to show a better life with the product.

3.4 Action

Action is trying to get the advert to send some kind of invitation to get the readers by saying phrases like ‘hurry last days’ or ‘stocks won’t last’, which makes the consumer believe they don’t have much time.

4. Stereotypes

Stereotypes are away of grouping people together by the way they look and/or behave. It relies on symbols in order to group these people together. It is also used as a shortcut in communication so that the reader understands quickly about the characters, the advertisers want to portray.

5. Language

5.1 Connotative

Connotative means symbols that have meaning, for example, red is a symbol for love, evil, death, blood.

5.2 Emotitive

When words or visual images add either a positive or negative meaning to something we see, hear or believe.

5.3 Colloquial

Colloquial is very informal, friendly, down to earth language, it includes abbreviations and contractions, use of idioms, most catch phrases and slogans.

5.4 Figuarative

Figuarative includes the use of poetic devices, for example metaphor, simile, personification, alliteration, assonance and onomatopoeia.

5.5 Neologisms

Neologisms are words that sound attractive and catchy are used in adverts because it seems to have been invented because they sound good.

6. Context
Context is about the consumer and producer of advertising.

6.1 Producer

Producers are the ones who make the adverts. Companies design and make the products which then, the products go to the producer to get pictures taken of and get used for advertisements. To make a successful advert, advertisers must add film language, AIDA, stereotypes, language, deign and layout, repetition and testimonials.

6.2 Consumer

The consumer are the people who views or reads the text on an advert. On an average, 89% of the people said they don’t think they could be influenced easily.

7. Conclusion

Advertising has changed after so many years, people tend to get distracted and buy things that are not needs. Although many people on the surveys said the dont get influenced easy, i think that everyone has a weakness point. I believe that people do buy advertised products because they want something new, or want to get success with a particular product. If people didn’t buy advertised products, bussinesses would be bankrupt by now, but they make so much profit, it is impossible for them to even think about closing the bussiness down. So you see, advertising isn’t about the product no more, its all about the image and how it set out to look.

Mis-sold holiday… What can I do?

I am seeking some advice about a holiday that I believe has been mis-sold to me.

I booked through an online travel agency (which I have used before in the past and provide a good service).

The reason why I believe it has been mis-sold is because the images of the hotel I booked and the star rating provided by the agency (after some extensive research by myself), I found are wrong.

The hotel was decided upon because the pictures looked idylic and although being picturesque, the location stated is actually right in a lively area (in Corfu, Greece) and rated 4 star. Looked perfect. The pictures, star rating and description sold it completely.

In excitement, I’ve been researching the hotel most nights. It came as shock to me to find out that there is a completely different hotel with a similar name on the complete opposite side of the island, nowhere near the location I have been provided in the description or on my final booking confirmation. On the website for the different hotel, I managed to find the exact images which had been provided to me by the travel agency, for hotel I had booked. The images are clearly the same and the website for the other hotel also shows a map with the location on the opposite side of the island.

Then on to the star rating. For the booking I made, it was shown and stated that it was a 4 star hotel (along with the images of the different hotel). I searched for the name of the appartment I had been provided and there was nothing under that name, only under a slightly different name but in the resort I had been sold. These apartments (which must have been the one I have been sold) are only rated 3 star.

So therefore, although the description and the final booking confirmation show the location which corresponds to the advertised appartments, the star rating and all of the images are of a completely different hotel on the other side of the island.

I have read through the travel agency terms and conditions and it does mention that I will be provided with the described hotel and it says that the star rating they analyse and advertise will be the star rating I receive in correspondence to the general ratings of that country.

The holiday leaving date is not for another 3 weeks. I was wondering what my rights are in this situation seeing I have clearly been sold the wrong hotel and if it wasn’t for me researching somewhat after booking, then I would never have known and neither would the many other people that may have booked the same hotel. I believe that this is a blatant case of false advertising and if possible I’d like a full refund so I can book somewhere else as the more this case unfolds, the more I’m put off going to this place. It is supposed to be a relaxing yearly holiday and I’ve already been completely mislead into looking forward to a beautiful idylic hotel when actually I’m booked into a rowdy, 18-30 prime location which looks bland and plays loud music 24/7.

I’d greatly appreciate any advice on this matter. It’s just something I really don’t need. It’s the first holiday with my current girlfriend and she’s never flown before. I want to to all be perfect .

Thanks, Q&A88

Journal entries help needed?

More Jounal entries due in 6hrs?
Dec 26
Issued the following checks as payment in full for miscellaneous billing:

Check 40110 to Sierra truck service for gas and truck repairs totaling $194.25

Check 40111 to Mountain Rider magazine for advertising to be featured in current and future issues. The invoice balance is for $1475

Check 40112 for $1026 to Reed and Heisinger Insurance Agency for additional insurance coverage on the new storage areas

Check 40113 for $323.50 to Cuppinger and Fillips Accountancy for accounting services received

Dec. 26 received a new shipment of Trail-Tracker snowmobiles and accessories for inventory. Invoice from Trailer Tracker presents the total List Price of this purchase of $33600, credit terms of 2/10, n/30, and FOB destination shippint terms. All merchandise purchases are recorded Net.

Item: Trail Tracker Qty: 8 Net cost per unit: $4116

Dec 26
Purchased for a special order, ten Solo model trailers from Fastwinn, Inc. Credit terms offered are 2/10, n/30 and the trailers for this special order are delivered by Fastweinn. The total list price of this purchase is $5000

Item: Norton Trailer Solo Qty: 10 Net Cost per unit: $490.00

Dec 26
Borrowed and additional $20000 cash by issuing a 90 day, 8%, short-term note payable to a private lender
23 hours ago – 3 days left to answer.

What would get you to hire a particular Advertising Agency?

I work at an ad agency, and am trying to come up with a creative commercial we can air on TV to get people to use our agency for their small businesses’ integrated marketing strategies (we are full service — everything from ideas/creative, to production and post, to internet advertising, google search, web building, media buying, placement, and strategy, and everything in between).

what would you want to see in that spot to get you to hire us? Humor? WHY we are the best? WHAT we can do for you?

any suggestions will be greatly appreciated.

I reported ad for 03′ Range Rover as possible fraud to the advertising agency, was I wrong to do so?

Hi there,
If you are interested in my car you should know that the car is as good as new. Never been wrecked or damaged, is in excelent condition. The total price I ‘m asking for the car including shipping and insurance fees will be $6,400.00USD. The car is absolutely perfect, a clear title, never been involved in any type of accident or had any paint or body work done! I live in Scotland now, where European specs are different from American and it costs me too much driving this car legally here and also there is nobody interested in buying it here that’s why I am selling it so cheap hoping to find a buyer since the car is located in USA at Moneybookers company. I would like to use MoneyBookers Shipping Department a
third party service to handle this transaction for our both safety and comfort. (they will take care of the shipping/payment). If still interested send me your full name and shipping address and I will open a case and they will contact you with info about the case.

Whats a good way to new clients?

For a startup advertising agency? I work full time. I have a good job. But I’d like to start this on my own- from scratch. Can someone please advice?

(I’d like to offer my service other than my local hometown)
Do I call, email? Newsletters? Postcard? Help!
Ummm. this is no porno guys. so please those comments I will not allow.

What is the typical real estate commission earned by an agent in Utah? Our agent is asking 7% (sellers).?

We are selling our home and our agent has stated that she charges 7% commission on the sale. I’ve seen other agencies that advertise 2% or 3% for fewer services, but I’m wondering if the 7% she’s charging is typical for full-service agents in the state of Utah?

Advertising Report?

Advertising Report

1. Introduction

My report is based on advertising and how much it influences our behaviour and actions.

Advertising is a type of communication aimed to sell a product, service and/or beliefs, by influencing the desired product to a specific target audience. Advertising is an competetive industry and is one of the top bussinesses around the world, spending over $385 billion dollars each year.
Advertising is surrounding our everyday lives, for example, television, radio, movies, magazines, newspapers, video games, Internet etc. Even the smallest things that wouldn’t cross our minds are still adverts, for example behind shopping reciepts, cinema coupons, SMS (short message service), telephone hold messages, side of buses and seats of grocery carts.
It gives out messages that try to influence certain types of audiences with catchy headlines and attention grabbing phrases and very attractive men and women.

2.1 Symbolic codes

Symbolic codes reflect the type of non-verbal communications we use in everyday life. Also are a way of getting extra attention on adverts.
When I surveyed 30 people, 43% of the people said, product is the main thing they look for in an advert, while brand and person both got 16% and others got 23%.

2.1.1 Colours

Colours bring out the effect of either older images or even the latest. Some advertising agencies decide to choose black and white colours because its a sign of an old classic touch. Also other agencies like to do bright colours to get more attention, because many people have difficulties in life and would like to see bright colours simply because it brings out very happy and cheerful thoughts that everyone would like to have in their lives.
By looking at the Emporio Armani watch advert, you could tell that it is trying to manipulate the audience by allowing them to think the watch will stay forever and always look classic.

2.1.2 Costumes

The style of clothing can tell you more about the historical date or type of character.

2.1.3 Setting

The environment can suggest the type of product it will be representing or the type of person representing the product.

2.1.4 Body language

In adverts, people try to use the right body language (head tilt, hip shift, bent knee, hand gesture, etc.) to show if someone is sad, happy, in love, angry, etc. and try to represent what the product is about.
By looking at the Emporio Armani watch advert, you could see the ladys face is to the side and looking straight forward, trying to say its a straight forward watch, you will have no problems with it.

2.2 Written codes

Any written information on the advert is classified into written codes.

2.2.1 Headings

Headings tries to introduce you to the product, whether its the brand name or what the product is used for. For example in the Lux soap advert, the heading tells you how Hollywood stars use it and how they have nice clean skin all the time.

2.2.2 Catchphrases

People don’t have time to read the whole advert, so catch phrases are very catchy, even for a few seconds. Catchphrases are a way of tricking people on how good the product is, in a glimpse. When people tend to look at the advert they don’t realise how bad the product is but always look on the good side of the product.

2.2.3 Product information

Product information gives more information about the product. In the earlier days (1950′s) people were not as busy as nowadays, they had time to read full length pages but now we are so busy that we tend to flick through the adverts, choosing the catchy and most appealing ones to read quickly. On the Aydes advert you could see how much writing there is and its telling more about the product and what the benefits are.

2.3 Technical Codes

Technical codes rely on the technology of image to create meaning.

2.3.1 Shot type and angle

Shot type and angle can be used to express point of view or the relationships between people and their environment. Camera angles can also be used to create an emotional meaning.

2.3.2 Lightning

Lighting, such as brightness, dim light, or shadow can affect our response to the person in the advert or even the product.

3. A.I.D.A

3.1 Attention

Adverts must captures the readers attention if they wish to get a good amount of people to buy the product. Producers must make the advertisement stand out, attention grabbing and unique.
On my recent survey, 63% of the people said television was the most looked at advertisement. I believe people don’t realize how much of things are actually advertised.

3.2 Interest

When adverts have got the audiences attention, they must keep interest by using readers beliefs, values, attitudes and desires to keep them reading.

3.3 Desire

To have a successful advert you will need the readers to have a desire, whether its losing weight or becoming more attractive. The main target is to make the audience feel more attractive and sexy with the product, usually trying to show a better life with the product.

3.4 Action

Action is trying to get the advert to send some kind of invitation to get the readers by saying phrases like ‘hurry last days’ or ‘stocks won’t last’, which makes the consumer believe they don’t have much time.

4. Stereotypes

Stereotypes are a way of grouping people together by the way they look and/or behave. It relies on symbols in order to group these people together. It is also used as a shortcut in communication so that the reader understands quickly about the characters, the advertisers want to portray.

5. Language

5.1 Connotative

Connotative means symbols that have meaning, for example, red is a symbol for love, evil, death, blood.

5.2 Emotitive

When words or visual images add either a positive or negative meaning to something we see, hear or believe.

5.3 Colloquial

Colloquial is very informal, friendly, down to earth language, it includes abbreviations and contractions, use of idioms, most catch phrases and slogans.

5.4 Figuarative

Figuarative includes the use of poetic devices, for example metaphor, simile, personification, alliteration, assonance and onomatopoeia.

5.5 Neologisms

Neologisms are words that sound attractive and catchy are used in adverts because it seems to have been invented because they sound good.

6. Context
Context is about the consumer and producer of advertising.

6.1 Producer

Producers are the ones who make the adverts. Companies design and make the products which then, the products go to the producer to get pictures taken of and get used for advertisements. To make a successful advert, advertisers must add film language, AIDA, stereotypes, language, deign and layout, repetition and testimonials.

6.2 Consumer

The consumer are the people who views or reads the text on an advert. On an average, 89% of the people said they don’t think they could be influenced easily.

7. Conclusion

Advertising has changed after so many years, people tend to get distracted and buy things that are not needs. Although many people on the surveys said they dont get influenced easy, i think that everyone has a weak point. I believe that people do buy advertised products because they want something new, or want to get success with a particular product. If people didn’t buy advertised products, bussinesses would be bankrupt by now, but they make so much profit, it is impossible for them to even think about closing the bussiness down. So you see, advertising isn’t about the product anymore, its all about the image and how it set out to look.
is it good or bad and how can i improve it also any errors in my writing please

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what is the process of advertising?
Describe the role of a full service advertising agency

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When he is supposed to deal with so many things at this position how an account manager can do well and have a good balance of work-life situation at the same time.

Nas

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I have the task of thinking about a new agency name, and it feels like my head has hit a brick wall. It is a full service agency that is excellent at producing original solutions which suits the client needs. A careful process of research is undertaken so the client and its opportunities are fully understoof. We like to think outside of the box but also realise the importance of not missing the obvious. Any ideas for a name?