Above And Beyond Promotion

Posts Tagged ‘Don’

12-Step Plan For Promoting Black Owned Businesses During National Black Business Month

Word Count:
2012

Summary:
It’s been said there’s more happiness (and success) in giving than in receiving. This is especially true of giving of yourself during National Black Business Month.

Here’s a plan for getting more growth for your business during this special month of activity.

1) Give Of Yourself

What can you give to others that will bring genuine appreciation from prospects and clients? To come up with ideas ask yourself if you can offer any of the following:

? A free product or s…

Keywords:
business, National Black Business Month, marketing, advertising

Article Body:
It’s been said there’s more happiness (and success) in giving than in receiving. This is especially true of giving of yourself during National Black Business Month.

Here’s a plan for getting more growth for your business during this special month of activity.

1) Give Of Yourself

What can you give to others that will bring genuine appreciation from prospects and clients? To come up with ideas ask yourself if you can offer any of the following:

? A free product or service
? A special discount or gift
? A valuable report or other information product related to the services or products you offer

The ideas for giving to others are endless.

By focusing on giving instead of focusing on receiving, your business will automatically attract new clients and new opportunities.

Attracting new clients through giving is just one way to grow. Several marketing methods used simultaneously can be just as powerful for increasing profits for established companies.

2) Increase The Frequency Of Client Purchases

Apply as many profitable marketing methods as possible for increasing the number of times throughout the year your clients buy.

The more frequently your clients buy, the more money your company generates. For ideas on how to increase buying frequency, grab my checklist of 101 marketing methods. You’ll find the checklist at www.AndreBell.com/articles/

3) Increase The Volume Of Purchases

Adopt marketing methods that will increase the average dollar amount of each client transaction. Begin using point of purchase incentives. Promote “one time offers” to encourage spontaneous purchases. Also, try imitating Mc Donald’s way of combining multiple items together as a “value” purchase. In other words, encourage clients to “Supersize”.

4) Increase Customer Retention/Reduce Attrition

Clients drift away for a number of reasons. Often complacency of business owners and staff is the cause. And sometimes clients drift away for reasons that have nothing to do with us.

“Salvaging” clients from leaving has the same impact on your bottom line as increasing sales by that same percentage. This is as close to getting free money as a business is likely ever to find.

And it’s easier and cheaper to improve your bottom line by preventing attrition, than prospecting or advertising to generate sales through new clients.

An excellent example of a powerful client retention program (though leaning towards the dark side) is America Online’s Retention Manual

Copies of AOL’s client retention program are floating around the internet.

Simply go to Google.com and type in “AOL Retention Manual”. You’ll come across the manual fairly quickly by visiting consumer awareness sites.

Study AOL’s client retention program for ideas on how to ethically adapt their guidelines into your business. Also, start a client loyalty program. Regular, ongoing communications help clients see you are thinking of them and care about them.

5) Increase Sales Conversions

Increasing inquiry-to-sales conversion will increase a company’s income without increasing costs.

To improve sales conversion rate first target and market to only the highest probability prospects. Also provide formal sales training to sales staff.

Though many companies have seen huge 300% increases in sales as a result of sales training, typically, adding a sales training program has proven to immediately increase sales by 15%. That’s immediate, the same month the training is initiated.

Sales training is clearly worth the reward. Unfortunately though few small to medium sized companies have a systematic or scheduled training system. Perhaps a fear of unknown costs holds them back.

The thing is, sales training doesn’t have to be elaborate or expensive.

A company can simply record the top sales reps during actual selling situations. Determine what top sales reps are saying and doing that other employees are not saying and doing. Then train all sales staff to implement those same sales processes.

Of course you’d want to take into consideration the legalities of recording live sales situations before doing so.

If you prefer a formal sales training system, there are many to choose from. Not all are of value. Stick to proven sales training systems.

6) Increase Response Rate To Existing Offers

In a nutshell this involves writing better and better ads, sales letters, and marketing pieces. A key factor in improving response to offers is removing common marketing mistakes

Unfortunately there isn’t enough time or space to list here all the steps needed to improve your marketing communications. So I recommend reading my book, “31 Overlooked Marketing Mistakes That Can Cripple Your Business.” I’m giving this book away 100% absolutely free this month. Get a free copy at www.AndreBell.com

7) Calculate And Increase The Lifetime Referral Value Of Clients

This involves calculating and tracking the average referral value of your clients. Once you know how much each customer is worth to your bottom line in terms of referral value, you’ll know how much money you can invest in a formal referral system and still profit.

The beauty of referral systems is the clients and customers who come your way are presold. They have less resistance, they spend more, and they’re more loyal than clients acquired through advertising.

A referral program can be as simple and informal as creating a basic referral recommendation form and asking for referrals at the point of purchase. Or you could get fancy by implementing a formal referral program that involves a series of postcards and sales letters asking for referrals, and thank you gifts to existing and past clients, vendors, and even competitors.

Find New Uses For Your Existing Products And Services

Sometimes when we are so close to our businesses we tend to think one way and do things only one way. One client I consulted with had a struggling business that was excellent at providing their products and services.

The problem was their marketing sucked. The owner couldn’t see past making occasional personal sales calls or just paying his monthly “due” for his yellow pages ad. Outside of those two activities they simply sat back and hoped and waited for something magical to happen. It didn’t.

If that wasn’t enough, a very aggressive multi-billion dollar national franchise moved into the area. This sent my client’s already shaky business careening down hill even faster.

My client could not afford to go head-to-head with such a large competitor. So we looked for overlooked opportunities. One solution we found was to stop fighting solely on a local level but to go global. We covertly set about putting in place systems for helping people across the country and abroad launch independent businesses in this same industry.

We set things up so each of these independent companies had to outsource to my client. No other option would work.

The obvious win to my client is they get ongoing revenues their major competitors are clueless to. The win to the independent business owners is they get to run their own businesses without the typical six to seven figure debt that comes from correctly starting a business in that industry.

There are many other ways to create new uses for your existing products and services too.

9) “Package” And Profit From Your Specialized Knowledge

This involves publishing and marketing your specialized knowledge. I have yet to find anyone in business who hasn’t generated unique experience or methods that others wouldn’t be dying to pay to learn.

Your experience can save someone else valuable time and money.

For example, repackaging my 29 years of specialized knowledge is how I primarily earn my living today. It’s what I do daily and help others do too. I’ve consulted with doctors and dentist, service business owners, authors, entrepreneurs, technology companies, landscapers, and others.

The ironic thing is…I’m a college drop out.

Don’t get me wrong. I love learning. I’m a perpetual student. But college moved too slow for me. What I could learn in a week from delving into sp[eed reading books and speaking with others who were already in an industry, would take several months or years to accomplish in college.

Despite quiting my first year of college, I now advise some of the brightest minds on earth.

It’s not because of being brighter than others. It’s simply because of the specialized knowledge I’ve acquired over the past 29 years of attending numerous independent workshops and courses, studying some 2,000 books, videos, and recordings on nearly every business subject under the sun, from directly working in ten different industries, and from advising hundreds of business owners in seven countries.

An employer would need to hire seven to ten people (or more) to gain the same benefit of my specialized knowledge. Plus there’s no guarantee after wasting time recruiting that they’ll find someone qualified in each area.

That makes the gray matter between my two ears a valuable asset to business owners, as well as to others I’ve advised and trained to enter the consulting field.

You too have acquired specialized knowledge. Consider licensing to others what you know. Your knowledge can be ‘packaged’ into books, videos, seminars, teleseminars, and even through consulting and teaching.

10) Community Development

This involves the often dreaded “V” word. Volunteering.

Volunteering falls back to what I originally said in step number one: gain more success by focusing on giving instead of receiving.

Look for ways to boost your image in your community. If your business is a retail organization, likely your community is the area within a 20 mile or so radius of your business or office.

But a community can be much larger than that. Especially if you own a business-to-business company or market your business globally via the internet. In those cases your business may in fact be global.

Are there appropriate donations or sponsorships that could improve your image in your community? If there are, then reach out to your community by giving.

11) Publicity And Promotions

Closely related to community development is self-promotion.

Every business has something newsworthy to say. Come up with ideas for workshops or seminars, or unique owner expertise, or interesting client experiences that would benefit or interest your community.

Consider what is occurring now, has occurred in the past, or might predictably occur in the future that would be newsworthy to your community. Then inform your community of these events, ideas, experiences, and predictions.

Having your name dislayed as an authorityy in media your community trusts will improve your image and attract qualified clients and customers.

Also consider publishing articles or books. The purpose of publishing is to generate leads and increase company credibility.

Publish within your industry trade journals. But an even better and often overlooked opportunity for self-promotion are the official trade publications of your most profitable client’s.

12) Determine A Unique Selling Position (USP)

A USP defines and communicates what makes your business new, unique, or different than everyone else in your industry. It’s your competitive advantage.

For example, think of FedEx.

FedEx’s USP is: “When it absolutely positively has to be there overnight”.

That USP defines everything about how FedEx operates and positions itself among competitors. No one else on earth is able to use that phrase. Not the U.S. Postal Service, not UPS, not DHL. No one.

Here’s another example: “Fresh and hot and to your door in 30 minutes or it’s free”. Who’s that? Yep. Dominoes Pizza. That USP took a failing community pizza company and made it into the world’s largest pizza franchise.

Here’s my USP: My company is the nation’s only wholly black-owned business growth firm specializing only in ethical and honest business growth strategies for businesses earning from $500,000 to $10,000,000 annually.

A USP can be a single sentence, a paragraph, or even an entire page. What a USP isn’t is a worthless slogan or vague and intangible mission statement.

A USP is much more powerful than both. It truly sets the company apart. It says something that is impossible for others to claim.

Your USP defines what makes your company unique. Consider what you can say about your business that will set it apart from your competitors…not only this month but for years to come.

Do I Need Promotional Business Products?

Word Count:
567

Summary:
That depends on how serious you are with your business venture. Is this a de facto hobby, or a true business that you plan to grow, market and make successful? If you fall under the second category, then you might seriously consider getting some promotional business products. They can make the difference in acquiring and keeping customers.

If you’re reading this article, chances are that your business is primarily online, so there might be other questions for you to consid…

Keywords:
marketing,online business,business promotion,business,promotion,work from home,

Article Body:
That depends on how serious you are with your business venture. Is this a de facto hobby, or a true business that you plan to grow, market and make successful? If you fall under the second category, then you might seriously consider getting some promotional business products. They can make the difference in acquiring and keeping customers.

If you’re reading this article, chances are that your business is primarily online, so there might be other questions for you to consider if you decide you do need promotional products. What kind of customers are you dealing with? Do you have interaction with them through the mail, via the Internet, or even face-to-face? Depending on how you interact with your customers, you may want to choose different kinds of promotional items.

Make sure that your promotional business products mesh with your marketing strategy and message, meet with your client needs, and won’t bring down your business. Be careful not to fall into any of these traps when choosing.

DON’T PURCHASE THROW AWAYS

If you’re going to spend money on something, it should be worthwhile. Make sure that your client will use the product. Don’t sacrifice quality. If you’re going to buy pens to give away, make sure that they are good pens that write well. If they aren’t, the client will throw them away and won’t see your name every time he needs to write down a phone number.

DON’T BLEND INTO THE CROWD

Be creative. Try to find a product that speaks to what your company is and that your clients will appreciate. If you think you can pull it off, try to make your promotional items funny without losing relevance. Nothing would be better for business than for Jim to show Bobby the hilarious promotional items that you gave him. Now Bobby has been exposed to your company and will be more likely to contact you.

DON’T BUY ARBITRAY PROMOTIONAL BUSINESS PRODUCTS

Make your promotional business products relevant to your company and part of your overall marketing strategy. If you run a nature photography website, mail key chains with one of your nature photographs attached. All of your promotional business products should remind customers of what you do and the quality of your work. Don’t settle for a product with just your name on it. Make sure the product says something about you.

DON’T FORGET ABOUT YOUR BEST CUSOMTERS

If possible, tailor some promotional business products to your better clients. Try to get something a bit nicer for the people who buy $300 worth of ad space a week on your website. And make sure that it is something that this client will truly appreciate. If your best client is a kayak tour company, give them waterproof compasses, not magnets. Don’t ever spend so much time and effort trying to acquire new customers that you forget to keep your established customers happy.

DON’T FORGET ABOUT THE AGE IN WHICH WE LIVE

Technologies are constantly changing and being created. Take advantage of that. A good promotional business item might be an e-mailed screensaver or a personalized widget for your customer’s desktop. Promotional items can be downloaded, in CD form, or just on a website. Be creative. The better and more memorable your promotional business products, the more customers and revenue they will bring you.

How to pick free advertising methods that produce results

Word Count:
967

Summary:
To earn any kind of money on the internet we all need to do the same thing… generate traffic to a web page.

Keywords:
How to pick free advertising methods that produce results,promotion,article,frank bauer

Article Body:
To earn any kind of money on the internet we all need to do the same thing… generate traffic to a web page.

But not all traffic is equal. And while some methods to generate traffic for free are a pure waste of bandwidth, others will really help you to generate an income.

One easy question you should ask yourself when choosing a method to generate quality traffic is:

Would I pay attention and notice this kind of an ad myself?

If you answer that question with no or most likely not, than chances are that many others will also not notice your ad. And this means it’s just a waste of bandwidth as people won’t buy what they don’t notice.

But if you can answer that question with yes or most likely, then chances are that many others will notice your ad as well. This method will in fact help you to generate an incom^e through quality traffic.

Now, let’s take a closer look at several free advertising methods and evaluate their effectiveness.

1. List Building Tools

TheListMachine – http://add2it.com/see.pl?TheListMachine

This free program allows you to advertise via email to twice as many people as you and your downline members have referred to this program.

The unique twist in this list building program is that it builds a second reverse matrix for you of people you couldn’t contact otherwise. This way your possible exposure is increased easily.

Members receive email from their upline at their regular email account and not a secondary spam account like it is practice with safelists. This improves the chances of your message actually being read dramatically.

One downside of TLM is that you need initial traffic to build a list. But their unique twist allows you to double your efforts.

Ask yourself the question… do you read and pay attention to well written emails that arrive in your regular mailbox? My answer is most likely.

Other list building tools in alphabetical order are…

EzineFire – http://add2it.com/see.pl?EzineFire

ListBandit – http://add2it.com/see.pl?ListBandit

ListInferno – http://add2it.com/see.pl?ListInferno

ListJoe – http://add2it.com/see.pl?ListJoe

MyViralAds – http://add2it.com/see.pl?MyViralAds

MyViralWebsite – http://add2it.com/see.pl?MVW

OptI^nStorm – http://add2it.com/see.pl?OIS

SubscriptionRocket – http://add2it.com/see.pl?SR

2. Banner / Text Ad Exchanges

Banner / text ad exchange tools in alphabetical order are…

AdGizmo – http://add2it.com/see.pl?AdGizmo

Banner Beast – http://add2it.com/see.pl?BannerBeast

BannersGoMLM – http://add2it.com/see.pl?BannersGoMLM

Don’t-Touch-My-Ads – http://add2it.com/see.pl?dtma

EasyHits4U – http://add2it.com/see.pl?EasyHits4U

Hi-Traffic Ads – http://add2it.com/see.pl?HTA

MyViralAds – http://add2it.com/see.pl?MyViralAds

MyViralWebsite – http://add2it.com/see.pl?MVW

3. Traffic Exchange Tools

AutoHitsNow – http://add2it.com/see.pl?AutoHitsNow

This free program allows you to generate traffic to your web pages in exchange for you visiting other peoples web pages.

Usually any kind of auto surf program has the problem that most people will not even see your sites and this way they just waste your bandwidth.

AutoHitsNow tries to overcome the problem by offering more credits for manual surfing and a random, but rather often offering of bonus credits during surf sessions that you can only receive if you pay attention.

This easy method of generating traffic will only get the attention of some people. It’s more or less a numbers game. Other traffic exchange tools in alphabetical order are…

EasyHits4U – http://add2it.com/see.pl?EasyHits4U

JacktenFourty Traffic – http://add2it.com/see.pl?JTF

MegaHits – http://add2it.com/see.pl?MegaHits

TopSurfer – http://add2it.com/see.pl?TopSurfer

TrafficPods – http://add2it.com/see.pl?TrafficPods

TrafficRoundUp – http://add2it.com/see.pl?TRU

TrafficSoldiers – http://add2it.com/see.pl?TS

TrafficSwarm – http://add2it.com/see.pl?trafficswarm

4. Publishing Articles

One of the best ways to get tons of free, super effective traffic is to write your own articles and publishing them all over the net.

To find free places that accept your articles, simply visit www.google.com and search for: submit article for free

If you don’t mind to invest a few $ to save yourself hours of work, then take a closer look at this tool that does not only allow you to submit your newsletter to hundreds of places all over the web, but also your articles: EzineAnnouncer – http://add2it.com/see.pl?EzineAnnouncer

5. Creating Content Web Pages

Search engine traffic is another very effective source of traffic and highly recommendable. Simply create as many content web pages as you can. The more pages, the more traffic you will get over time.

You can publish your own articles, product reviews, endorsements and much more on your own content web pages.

Tip: To get your new pages faster into Google, the most important search engine, get your home page added to at least one high Google PR page (see: http://toolbar.google.com).

A low cost way of getting your own domain & hosting is GDI. For just $10 a month you don’t just get all you need to get started to put your own content web pages online, but also an excellent way to earn yourself an extra incom^e.

A final tip: Once you got into the habit of using free methods of generating quality traffic you will find the following program very helpful. It allow you to promote everything from a single page…

Home-Income-Team – http://add2it.com/see.pl?HIT

I am sure that you agree that the lesser you have to promote, the easier and more effective it gets.

How To Promote Your Computer Repair Business

Word Count:
410

Summary:
More and more people use computers everyday and need professional help when problems occur. Providing those services can be a profitable business, but how can you stand out from the crowd?

Keywords:
business, promotion, computer repair

Article Body:
More and more people use computers everyday and need professional help when problems occur. Providing those services can be a profitable business, but how can you stand out from the crowd?

- Be professional. You will sometime be unable to save their data or their broken motherboard, but you can explain why while keeping it simple. And there are few software problems you cannot solve at all, so do not admit failure unless necessary (repairs that would cost more than the computer’s value for example). You will gain a reputation as an expert, not to mention people will come to view you as honest, which can be invaluable if you have a serious problems one day.

- Always have business cards on you. You never know when you could end in a discussion about computer, giving you a perfect opportunity to sell your services. You can also leave cards on community boards and the like.

- Likewise, make sure your customers have an easy way to find you and call you back. Put stickers with your contact information on all computers you fix, or at the very least, give your business cards to all your customers.

- Don’t underestimate your personal network. Your family and friends will most likely be happy to help you promote your business. After that, the news will spread to friend of your friends, who will be quick to recommend you if you do a good job fixing their computer.

- Do something special for your customers, a little extra they cannot get anywhere else. Most people will install Antivirus and firewalls, but you can go the extra mile and add useful open source or freeware software like Open Office to your standard installation routine. Games, especially cards and board games, can be a pretty effective bonus for no additional cost, except a few minutes of your time to install.

- Make yourself visible to potential customers! Classified ads in the local newspaper, or a few flyers left on the counter of a friendly shopkeeper can go a long way. You can also add special offers to your flyers or for people who mention your ad to make them more attractive.

As you can see, you can do a lot of things to improve your image and promote your business. Just use your imagination, and you can surely find an original way to promote your services and grow your business. But never forget, your customers are your greatest asset, treat them well!

Breast enlargement Exercises Cheapest Inborn Sense Promoting Breast Lump

Word Count:
482

Summary:
Breast enlargement Exercises Cheapest Inborn Sense Promoting Breast Lump – Quickly and Easily!

Keywords:
Breast enlargement Exercises

Article Body:
Breast enlargement exercises are perhaps the cheapest and most inborn sense for promoting breast lump although they require a keen approach to make them work.

The most popular breast enlargement problem is a push-up. Heres the right way to do push-ups:

1) Lie facing down on your stomach on a plane surface

2) Bend your knees and resist your ankles.

3) Now recoil bending your elbows while trust your palms in line with your shoulders.

4) residual balanced on your palms and elbows nurture your body – trust your ankles crossed. This way, you don’t nurture too greatly weight. Don’t straighten your elbows when raising the body – it may origin damage to your joints.

5) slowly lesser your entire body, but don’t lie down. You should decrease the viewpoint only awaiting your arms become in line with the floor.

You should try to recur push-ups ten times, slowly increasing the repetitions as you get stronger.

Breast enlargement exercises, like any form of exercise, should be performed in sportswear, on a comfortable plane surface. If done without caution, these exercises can strain the muscles, so tell to your doctor first if you have any concerns. Don’t make yourself too hard, and prevent immediately if you feel unwell, be it throbbing or tension. Performing these breast enlargement exercises daily, or at slightest two to three times a week should help you achieve more circular “perky” breasts. Plus, it has the added benefit of strengthening your back muscles to help advance your posture, too.

Following an problem regime that includes push-ups you can also use breast enlargement creams and pills. When all the breast enlargement techniques are worn in conjunction with each other, you can achieve optimal results.

If you need help with this subject, or do not know how to begin, there are several free resources on related websites to give you a boost.
Pueraria Mirifica Pills KWAOTIP THAI FDA. G. 187/42

Kwaotip is a premuim grade Thai traditional herbal formula derived mainly from White Kwaotip Krua (Pueraria Mirifica). After many years of research from Dr. Wichai Cherdshewasart, the studies indicated that this herb shows estrogenic and rejuvenate effects to the female body especially at the breast, hip, facial skin, body skin, hair and vaginal epithelium. Thus elevate the appearance of the female secondary sexual characteristics and also the skin beauty.

ALL Natural Dietary Supplement

Hight Phytoestrogen (especially isoflavonet):

*Increases sensitivity and vitality

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Ingredients: Pueraria Mirifica and other herbs (60 capsules per box)

Recommended Dosage: Take 2 capsules after breakfast and dinner.

Precautions: – Not for women under 20 years old.
- Women with developing cyst at the ovary, breast, and uterus.
- Pregnant women and breast feeking mother should avoid taking this product.
- Women who are taking birth control pill should not take this product.