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3 Ways To Save Money On Ezine Advertising

Word Count:
408

Summary:
If you are one of the many internet marketers who understand just how effective ezine marketing can be then you will be happy to learn that I have three tips that will save you money on Ezine Advertising.

Keywords:
advertising, marketing, internet, promotion, web, email, ezine, ppc, link, banner, newsletter, blog, rss, article, ebook, forum

Article Body:
Ezine Advertising is still one of the top ways to advertise online because it is cheap, easy, and targeted.

If you are one of the many internet marketers who understand just how effective ezine marketing can be then you will be happy to learn that I have three tips that will save you money on Ezine Advertising.

Join The Directory of Ezines

Yes, it may seem a bit pricey up front but I have been a member for years and never regretted the money I paid — because I made it back in savings! Not only do you get a lot of great bonuses and freebies but you will also be able to find a list of free advertising available from the ezine owners listed in the directory. Plus on top of that many of the ezine owners listed in the directory offer a discount to directory members. So if you think about the amount of money you might save over time — the Directory of Ezines is actually a very big bargain!

Visit The Ezine Ad Auction

You will need to register to use this auction site but there is no cost involved.

At any given time there are hundreds of auctions available — some starting at just $10. You can shop by category to more easily find your target audience and will find a range of ezines and ad formats available.

Ezine publishers put up regular offers and discounts on unsold space — and either way you save money off their posted rates.

I regularly use Ezine Ad Auction to buy and sell ads. It is a great resource and I have developed some great, long-lasting relationships as a result.

Ask The Ezine Publisher For A Deal

Many Ezine Publishers are willing to offer special deals for either or both new advertisers or long-term advertisers. I used to have a “Test Drive Offer” for my ezines and currently offer some great discounts and free ads through my Renaissance Woman Online Ad Club.

I occasionally have advertisers contact me about a discount and if I have open space I am often willing to make a deal or at least a counter offer.

If you are a hesitant about boldly asking for a discount then simply contact the publisher to see if there are any deals available. Believe me, if they ad inventory available they will make you a deal–and it might be better deal than you would have dreamed of asking!

So you finally started your website. You have updated it with some high quality, unique and relevant content to make your visitors stick around so now what? Now all you have to do is get those visitors to come. So let them know about your website by building links that point towards your website and gain some link popularity.

There are a couple different kinds of links you will be interested in. The first is one-way links and the second is reciprocal links.

One-way linking generally happens for websites that have a lot of quality and unique content on site and these are the type of links that search engines give more weight to. A good technique to build that content is to post relevant articles and information on your site that visitors will want to read.

You can also visit forums related to your niche. Become known there by offering and asking for advice. Make sure that anything you post is related to the topics being discussed. If you post off topic items just for the sake of advertisement you will likely earn a bad reputation there and have your posts deleted. Offer value in your posts and you will gain a good reputation and get free exposure for your website.

Online quality directories are a great source of one way relevant links for your site. Keep your submissions confined to those directories of high quality. Typically there is a review fee associated with being listed there. Yahoo directory has a good impact for the link, but charges $299 annually. Another excellent option for a significantly smaller fee is the Authority Directory.

There are many free directories on the internet also, but the quality of the link you get from free directories is typically not that good. For example the link from one quality directory typically will equal hundreds to thousands of free directory submissions.

Article publishing is another option. You can write and publish unique articles related to your niche with a link back to your website. This is not a one and done option though. If you are pursuing this you must consistently write and publish articles for it to be effective.

Blogging can also be a way of building links to your site. By creating a separate blog and linking to your directory from within the posts you can create a few relevant links to your site.

Using reciprocal linking is another method of building relevant links to your website. To effectively do this you must find other websites within your niche and request link exchanges with the webmasters there. One thing to note is that the search engines have begun to discount the value of reciprocal linking.

Don’t discount link popularity. It is a very important part of building a website that is optimized for search engines. Just know that link building is not a one and done proposition. You must consistently build links over time for it to be effective for the long term. As your links increase so shall your search engine rankings and then your traffic.

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