Posts Tagged ‘client’
advertising billboard advertising
July 29th, 2011
Mary asks…
What can we do to make our billboard stand out? We are a hospital?
I have started a new advertising firm and want to set our customers billbaords off from the rest. any good ideas would be appreciated.
admin answers:
It depends on what you are trying to communicate. Is it a branding message for the entire hospital, is it to promote a specific specialty, or the quality of the doctors, etc. Who is the target? In general billboard messaging should be mostly visual with some short text. I would try to appeal to your target’s emotions.
Charles asks…
Why do people buy clothes covered with company logos and blatant advertising?
examples: Nike shirts, Armani Exchange, Tommy Hillfinger (sp)
it seems like a dumb thing to do, turning yourself into a walking billboard? or am I crazy?
admin answers:
i dunnno, cause sometimes it’s just cute having a logo printed on you. who knows why. but that’s just the wayyyy people roll. show off the labels you’re wearing ;] i’ve been told i’m a walking billboard for juicy & i love it.
Ken asks…
What is the typical markup on Out-Of-Home Advertising?
I have an opportunity to sell a client outdoor media (billboards, Transit ads, etc.). The provider will give me agency pricing, but what is the typical markup on this form of advertising? I know there are only a hand full of companies offering this form of advertising, but a lot of resellers.Thanks
admin answers:
Within an ad agency all media placements are marked up 15% of the net that the vendor is charging the agency. The client is billed a gross amount, meaning that will include the mark up. For example- if a billboard cost $5,000 net per month to the agency, we will in turn charge the client $5,882.35 gross per month ($5,000 net divided by .85 = $5,882.35 gross). On the production side of things, meaning the cost to produce the vinyl that will be going on to the billboard the agency will mark that cost up by 20% of the net cost to bill the client gross. For example- If you have one 14 x 48 billboard that will cost $2,000 to the agency to produce the vinyl that goes onto the space then we will charge the client $2,500 per vinyl ( $2,000 net divided by .80 = $2,500 gross). If you want a really good OOH company to work with try Matrix Media, they handle many different kinds of OOH all over the country for placement and production. They are great to work with and make things easy especially if you are placing OOH in many markets and will provide you with agency pricing. Many agencies use them as a vendor. Good Luck!
Maria asks…
how much do people pay for billboard rentals in Oregon?
if you have a billboard for your business near the oregon coast……how much are you paying to have your business advertised?
admin answers:
I don’t know off the top of my head, but I’m curious too. I know it’s based on the size and the location of the sign, and that about 100 new signs have been added on the coast in various locations in the past couple of years (article recently in the Eugene Register Guard as I recall). The only one I that come to mind are the Mill Casino ones from Reedsport and south to near Bandon.
Update: I wasn’t able to find the actual costs, but there are two companies that have the billboards – Century and Meadowoutdoor. Most of the signs are for the casinos. But one was for the city of Gold Beach. You might call and ask if there is a difference in price for non-profits (like a chamber of commerce) and try both companies to see if their pricing is different.
Daniel asks…
Where can i buy a Forgiven Energy Drink?
I saw a billboard advertising this energy drink today. Where can i buy some? I live in Rancho Cucamonga CA.
admin answers:
Had the same issue myself, we filled out the “join out mailing list” at www.forgivenenergy.com and the sales person called me back 2 days later. Pretty cool people, they set me some sample cans for free and then I ordered a case from them directly. Probably the best energy drink I have tasted so far and the reasoning behind it is pretty cool as well. Hope this helps ~Sam
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Posted in advertising | 
Tags: advertising, Agency, billboard advertising, client, company logos, cost, dumb thing, markup, media placements, transit ads | 
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advertising advertising agencies
July 28th, 2011
Lisa asks…
which advertising agencies that come up with the nissan transformer advertisement?
admin answers:
It’s by by Lieven Van Baelen from La PAC (lapac.fr). Here’s a link to the ad.
http://www.youtube.com/watch?v=Ol30K5Ij1s4
Donna asks…
How can I get companies like Sony, Nike, or travel agencies to advertise on my website?
I operate a website for fitness instructors to share their class ideas:
www.myfitclass.com
How can I get big name companies to advertise on the website?
Increasing traffic is not a problem. I just need to know how I can get in touch with these types of companies.
Are there companies or advertising agencies that work on commission to help people like me?
admin answers:
You have to have significant traffic to attract the big time advertising networks. If you have pages that talk endless and specifically about shoes, then adsense advertisements selected by Google would be shoe related but you can’t control the brand that appears (Nike?)
Here’s one relatively small time banner ad brokerage that should pay OK, there rates chart should give you an idea of the sort of traffic they expect. buysellads.com/buy
Thomas asks…
As a newspaper advertising rep, who can I market my medium to national ad agencies/ media buyers?
I know that large, national ad agencies/ media buyers would be interested in purchasing ads (for their clients) in the newspaper I work for. I am new to the business, but I know that my newspaper has indeed relied on national ad agencies/ media buyers for much of its ad revenue in the past (and still does). Is it okay for me, as an ad rep, to contact ad agencies directly to try to convince them to spend more of their client’s ad dollars with my particular media?
admin answers:
You should talk with your manager, every company is set up differently and a lot of the times, companies have national account reps that have the right contacts and skills to go after different agencies. If you are allowed I suggest networking and trying to get a face to face meeting to give them information to get back to you.
Here are a few links that should help:
http://articles.directorym.com/How_To_Market_Your_Products_or_Services-a852389.html
http://www.adcomarketing.com/Article/Adco-Promotional-Product-Services.html
good luck!
Mary asks…
Can anyone please give me a list of Indian advertising Agencies and their URL addresses, Contact Number etc.?
admin answers:
For your information visit http://net-new.blogspot.com/ and search
Helen asks…
Are advertising agencies ethical?
I have a small business in need of advertising. I have been told advertising agencies are the best way to go but I have also heard they watch out for their profit more than mine. Another businessman says he hired an agency and they only placed advertising for him with media that paid a commission. For instance, there are two phone directories in our area, and the agency placed yellow pages ads in the one that paid the agency a commission and then totally left him out of the other directory. He felt he should have an ad in both directories since both are fairly popular. They told him he didn’t need ads in both, that just one would do. Now I’m not an advertising whiz, but even I can see that’s BS. When he confronted the agency rep, he was told the agency knew all about advertising and he should just let them make all the decisions. Is this a nice little scam? Agencies apparently make money from both the client and the media, so it would seem like it would be more profitable for the agency to use only commission paying media, even if it meant ignoring a good media source.
admin answers:
Welcome to the Real World of Business 
Yes, they are ‘looking out for number one’ .. if he doesn’t like the ‘service’, he should vote with his feet ..
PS you are doing the right thing by asking others what they think of their Agencies (if people did more research before parting with their money, there would be a lot fewer cowboy operators ..)
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Posted in advertising |
Tags: advertising, client, com, fitness instructors, google, information, lapac, lieven van baelen, national ad agencies, website |
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Make affiliate marketing work to gain
July 21st, 2011
Articles
guru’s affiliate
Affiliate marketing is a powerful way to approve a site where a hard drive of a partner for each sale through its own production work is compensated.
In affiliate marketing, there are several ways to make money. Even if one of the methods you can for a company victorious and earn money directly, studies and efforts are made so strong that when the time you realize that you are already tired nearly before you start. In this case, want to set aside vast performs the task. In addition, you have not started and you are not able to anything you had already started at the end. This is usually what happens is with most member organizations, if they are just beginning. In fact, it can eventually lead to think that alone deserves a part of Internet professionals capable of marketing programs affiliate money. If only 5 percent of affiliate marketers can earn money, this means that only a few percentage points in a position to achieve success? Think about it? affiliate marketing is not a difficult task. It is also incorrect to believe that affiliate marketing is only for the educated and experienced. Also, never believe that only the lucky people who are prone to success. That’s not true! If you are determined and happy to set a little priority and effort on this market is to ensure that the kind of success that you buy. Delaying or postponing will never have the opportunity to take down. Expect this-you will surely be happy just with the thought of winning. All you until then, sit down and start watching your couple of times, as your hard disk grow rapidly. This works as a moment, why not consider some of the following guidelines. You can use this policy to follow a successful affiliate promoting campaign. Once you have recognized that it is so easy and it works for the most part, you will have the certainty and confidence to obtain success on affiliate marketing. by educating yourself with things is not necessary, the establishment will begin its program of affiliate marketing:? Site is not necessarily at startup. ? Pay-per-click campaign is not necessary? They will not take long to read on the pages of electronic books. ? No software is required.
If all are necessary, then what is stopping you? You only have an affiliate program on the market. Select the program you will make a note of great sales and an excellent product. You can also define a program that offers an excellent score on each month. An exceptional result is produced through the programs that rate the client on a monthly payment. The affiliate is then compensated each month the client maintains its subscription. Now, how do you market your affiliate program? manufacturing is an ideal way to do it. Write an article and let others read and copy and give up their own websites. This way, you’re already an advantage for your affiliate program and your writings, and the promotion of data. Each item you create a resource box should contain your name, course, and a few lines of what you want to have to say. This is the area where you can support your affiliate program and also where you put your affiliate link. Maybe The thing the resource box that will stir the reader and click your affiliate link will be provided. Think of it as a simple task. Because it’s really easy! But it still needs hard work and time. Also, admit this? so you can make money you need to reach a bit. If you can not think about this every month, so do not expect the taste of success. This is just a simple plan but it was effective. It costs a lot, but your time to write articles and effort to distribute it. Finally, whatever you want to maintain your center. Do you think you do because you really can!
Posted in affiliate |
Tags: affiliate marketers, affiliate marketing, affiliate money, client, internet professionals, marketing, marketing programs, site, task, work |
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advertising advertising agencies
June 22nd, 2011
John asks…
What is the name of the street in NYC that has the big advertising agencies?
2 days and I can’t remember
admin answers:
Madison Avenue
Mark asks…
Which advertising agencies still use a ‘copy test’?
I am looking for a company based in London. Although I do not have a university degree, I would like a chance to try out a copy test for myself and see how I do, and perhaps get a job out of it. Any advice would be greatly appreciated. Thanks!
admin answers:
Copywriting has to do with the Creative Departments of an Advertising Company.
Though a degree is necessary but since copywriting is more about creativity therefore may advertising companies also consider people with creative expressions and good expressive powers.
Laura asks…
Advertising Agencies who best to pitch at?
Hi, I would like to pitch my companies service to Advertising agencies to use our sevice, who in the agencies is the best person (title ) please to aim for.
thanks
Mobile Scooter Billboards they are very eye-catching and give you Prime locations for a fraction of the price of similar placed Advertising.
admin answers:
I would recommend targeting the Director of Marketing or the CEO. Normally the Director is the person who will keep up with trends when it comes to services and then of course the CEO is..well…The CEO:)
U should join Jigsaw to get contact information of some agency groups.
Carol asks…
Does anyone have a list of the largest or Top Advertising Agencies in the US?
I need a list, not one that details by state but an actual list… Thanks so much!
admin answers:
Here are some of the biggest names…
BBDO
DDB Worldwide
TBWAWorldwide
Goodby Silverstein & Partners
Arnell Group
GSD&M
Roberts & Tarlow
Zimmerman Advertising
Merkley & Partners
Martin/Williams
Grey Global Group
JWT
Ogilvy & Mather
Young & Rubicam
Leo Burnett Worldwide
Arnold Worldwide
Paul asks…
Why do advertising agencies find it hard to produce effective creative solutions?
admin answers:
Several reasons:-
(1) The client does not provide good direction, objectives and resultant brief – garbage in, garbage out ! The exception to this was Fallon’s Galaxy ad “Gorilla” which was a random idea.
(2) There is a lack of creative talent around
(3) Nowadays creative solutions have to work harder across multi-media channels eg TV, radio, press, web, sales promotion etc
(4) Many things have been done before so originality is more difficult
(5) Advertising agencies may still be advertising oriented only and therefore be in a time warp (see 3)
(6) The client is conservative and won’t approve anything which is bold.
(7) A creative solution isn’t always the most effective solution. See www.ipa.co.uk for effectiveness cases
Hope this helps
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Posted in advertising |
Tags: advertising, arnell group, client, ddb worldwide, grey global group, leo burnett worldwide, list, person, test, top advertising agencies |
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advertising advertising agencies
May 11th, 2011
Steven asks…
Most publication houses give 15% as agency commission to the advertising agencies that bring business to them.?
Most publication houses give 15% as agency commission to the advertising agencies that bring business to them. If these agencies pay only 85% to the publication but have to charge the client their full 100%, then what percentage does it include on this 85% paid to the publication to make it 100%?
admin answers:
Uuuuuhhhhh…15% (100% – 85% = 15%). Of if you want to get technical, many agencies bill their clients 17.65% to yield a 15% commission.
Ruth asks…
My idea of making search engine data on our movement total nonsense and unsellable to advertising agencies?
Take any 10 words from the 3rd paragraph of a story that appears on page 5 of any newspaper – then paste that info into the search engine. Do a search and flick onto the 16th top entry and just leave it there.
Hopefully the search engines that follow our movements will think that we are particularly interested in a topic and sell that piece of information on to advertisers not thinking it is pure rubbish. Therefore making a mockery of the search engines data gathering and ultimately unproductive.
Have you any ideas?
admin answers:
All you have to do is use an ‘anonymous proxy’ …for example, http://www.scroogle.org (which has the added advantage of stripping out all the ‘paid for’ adverts that normally appear at the top of the ‘hit list’)
Sandy asks…
I have an internet marketing company and an I am looking for advertising agencies to partner with?
My company is based in Melbourne and we have a strong track record. Our Clients include leading banks, telecom comanies and companies from the travel industry. We have quick turn around times and take every client seriously.
admin answers:
Hi Anup! Maybe we can have a chat about what you’re looking for in more detail. I’m partner in a boutique agency here in Melbourne. If you email me, I’ll forward our contact details. Our clients include private schools, gov depts, financial organisations, the arts, communications and quite a few more.
Robert asks…
Are there any advertising agencies or companies that connect companies who want to advertise with companies?
that have advertising products.
For example, does such a company exists…where companies such as nike and mcdonalds or whatever, go to them and this company does the work for finding places for them to advertising using different companies?
This has nothing to do with internet advertising…this has to do with print media…display boards and tvs in malls and in parks…stuff like that
admin answers:
yes, many of company got the system like that.
the advertising system got many kind…
it has B2B, B2C, C2B, C2C…
so you just chose it…
Chris asks…
How Advertising Agencies get contracts ?
How does ad agencies get into competition to obtain a client’s budget, please explain the entire process ,and how they charge ?
admin answers:
Hi They get total 15% comissone and they pass on it to the client .
e.g. they take 10% and pass on 5% to clients .
Thats all.
Super best regards.
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