Above And Beyond Promotion

Posts Tagged ‘Charity’

BY KATHARINA BART

ZURICH—UBS AG CEO Oswald Grübel said he won’t accept a bonus for 2010, when the Swiss bank’s share price receded 4.4% despite it swinging back to a full-year net profit and halting massive outflows of wealthy client funds.

In waiving his bonus, Mr. Grübel stands out among other bank CEOs who are signaling they will resume taking multimillion dollar bonuses after two years of foregoing them or donating them to charity.

Mr. Grübel’s waiving of his bonus is also an olive branch to shareholders ahead of what promises to be another tense round of annual meetings this spring because of …

It used to be taboo for movie stars to do advertising for products in the United States. We never used to see our favorite movie star in commercials for Frosted Flakes. Catherine Zeta Jones recently broke this unspoken rule by appearing in a series of T-Mobile advertisements. While it is anyone prerogative on how they want to make money, I can understand why movie stars try to avoid getting involved in advertising for products or services. Charity advertising is one thing. Many movie stars do commercials and public service announcements for charities. However, hawking products for Madison Avenue might not be a good idea for movie stars. It can be difficult to play a serious cop role in your newest movie when you are known as the peanut butter guy from television. In short, movie stars and advertising just do not mix. Read the rest of this entry »