Posts Tagged ‘business’
advertising free yahoo online advertising

Michael asks…
To The Business Community?
You are free to post your business ideas, advice as well as advertise your biz website at Business Online Guide at yahoo groups.
Click on Link Below
http://finance.groups.yahoo.com/group/onlinebusinessguide/
Please do not post inappropriate comments, this is for serious minded business people only. There is no cost, so there is no advertising.
admin answers:
It depends on what you mean. If you’ re looking for a get-rich-quick scheme, the only one who’ s gonna get rich is the one selling it on line. If you’ re looking for a real business the internet can be your fortune. Is there anything you’ re good at? Do you have a particular passion? A hobby?…Well build a site and monetize it. Try this service www.sitesell.com.
It won’ t be a fast thing to do, but if you’ ll follow the plan step by step you’ ll make money.

Thomas asks…
My internet is running weirdly and hardly working, help?
For the past few days my internet has been running really weirdly.
It’s been running very slowly, keeps freezing, I have to try many times for a website to work. When I click on a website it sometimes diverts me to other random websites. Also I can’t access my emails on Yahoo Mail.
I’ve also been getting numerous pop ups, I tried uploading screen shots on several different image hosting sites but none of them are working it just says ‘Done’ in the bottom left corner of the screen but it won’t upload! The pop ups advertise things like ‘Car Insurance, Aspirin Canadian Pharmacy, Cheap Insurance’ and the other pop up I got when I went on Tiny Pics says ‘Looking for photos?, Your Computer under attack! Download anti virus now!, Free Movies Online at…’
I have run MalwareBytes, Spybot Search and Destroy, Panda Cloud, and Norton 2011 anti-virus programmes. Only Norton detected viruses but even when those were removed the problems persists and has even gotten worse.
Can anyone please help me? I don’t know what to do!
admin answers:
You have a virus of some kind. Try running your scans in safe mode. If that does not work, save all your files to DVDs or an external hard drive, reformat your hardrive and reinstall your OS.
I know it sucks but it’ll fix you right up.

George asks…
Could you check my mistakes in my writing?
Could you be so kind and check my mistakes? It is very important for me. Thank you!
“Meeting Customer expectations
All customers are different, and they will have different expectation. For each online businesses is very important to meet customers expectation and their wants. Nowadays, customer expectations are constantly rising. Sometimes it is higher that in the offline environment. To respond to increasing expectations, online businesses must improved products and services to meet customer demands.
Depending on type of business customers expectation may include installation or connection of chosen product. Most businesses like PC World or Currys provide additional cover or guarantees on their items.
For example, to meet customer expectation in term of delivery of items, play.com deceived to offer free delivery for each customer.
The challenge for the English language school is to understand what customer expectations will be. Possible a part of its customers will contact with school via online contact form or email. It is very important to keep response time as low as possible. If you sent send enquiry email, how long do you want to wait for response? Most online businesses provide response within 24 hours but the English language school should provide shorter time. If a customer will receiver faster respond form different competitive business he or she may decide to enrol into different language school.
Ensuring maximum exposure
Many Businesses use the internet to advertise, sell their product/services and promote. If the business is not registered with search engines no one will know that the business exists. Search engines promotion is extremely important element in internet marketing. Without search engine promotion strategies, the search engines like Google or yahoo will not promote a website, and it will not show up high enough in search results. For example if you type “language courses” into Google search box there are over 87 pages of result. Is potential customer more likely to click on webpage which comes up on first page or next pages? What do you think? If you looking for something do you look through all pages of search result? If the business is not registered with search engines no one will know that the business exists.”
businesses is very important – businesses it is very importante
businesses must improved products – businesses must provide improved products
what else?
admin answers:
“Meeting Customer expectations
Every customer is different. As a result, they will have different expectations. For online businesses, is very important to meet those expectations and the requirements of the customers. Nowadays, customer’s expectation had turn up a few notches. It is sometimes higher than that of in the offline environment (kyuuzuryu= what do you mean by offline environment?). Online businesses must improve their quality of products and services to meet customer demands.
Depending on the field of business, customers may require the installation or connection of a chosen product. Most businesses like PC World or Currys provide additional cover or guarantees for purchased items.
For example, in terms of delivery, play.com offers free delivery service for each customer.
It is a challenge for the English language schools is to understand what customer expectations will be. It is possible that customers will correspond with schools via online contact form (huh?) or email. It is very important to keep response time as low as possible (respond time?). If you were to send a inquiry email, how long will you have to wait for a response? (‘reply’ will be a better choice) Most online businesses will respond within 24 hours but the English language school should be considerably shorter. If a customer receives faster response from different competitive business he or she may decide to enrol into different language school (What are you trying to say?).
To ensure maximum exposure
Most businesses advertise,promote, and sell their product/services in the internet . If a certain business is not registered within search engines, the existance of it will never be made known. This form of advertisement is an important element in internet marketing. For example, if you were to type “language courses” in the Google search box the results will be over 87 pages. Is it likely for a potential customer to click on a webpage which comes up on first page or next? The answer is obvious. Therefore, it is important for businesess to be registered as advertisments are vital to promote the growth of a certain business.
Ok?

Sharon asks…
Why doesn’t the advanced Member Search work?
I’m convinced that the Advanced Member Search won’t work because Yahoo wants you to sign up for their “Meat Market”. They don’t want you meeting others online unless you pay for it. Hence, they tease you with the advenced search when bandwidth is cheap…and as an advertising gag…then, they switch it off.
PAY…and you can look all day long. Free? No way.
The Advanced Member Search will never work regularly again….only when ‘BIG BROTHER’ wants to tease you.
Am I wrong? Prove it. Yahoo? Got the guts to reply? Prove me wrong??
admin answers:
The Y won’t fix it.

Betty asks…
What do you think of http://listcent.com Toolbar?
What does the listcent toolbar let me do?
Send Free SMS Worldwide
Shortcut to My Computer
Get notified when you receive new e-mails to your POP3, Yahoo!, Gmail, or Hotmail accounts
200 search engines: Wikipedia, download.com, music.com & more…
MultiMessenger™ – ABLE TO CONNECT TO OTHERS MESSENGERS.
Listen to online radio from the toolbar
OnToolbarAdvertising™ – see your ticker advertisement on listcent toolbar!. THE BEST WAY IN ADVERTISING
admin answers:
Looks like a good way to pick up a virus or a lot of spyware.
I don’t care for that!
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advertising advertising slogans

Charles asks…
Do you KNOW your ADVERTISING slogans?
Below are 7 advertising slogans that were or are famous ~ Can you tell me what company/product they are for???
1)”Plop, plop, fizz, fiz, oh what a relief it is!”
2)”Reach out and touch someone.”
3)”The ultimate driving machine.”
4)”The Greatest Show on Earth.”
5)”Victory won’t wait for the nation that’s late.”
6)”M’m M’m Good.”
7)”Put a Tiger in Your Tank.”
BONUS Q!~What company said this in 1924?~
“Shall the man work – or shall you? …
Back of every great step in women’s progress from a drudge to a free citizen
has been some labor-saving invention.”
First answerer with the most correct wins 10 points!
admin answers:
1) Alka Seltzer
2) AT&T
3) BMW
4) Ringling Brothers and Barnum & Bailey Circus
5) Big Ben Clocks
6) Campbell’s Soup
7) Exxon (a.k.a. Exxon Mobile)
Bonus Q: General Electric

Lizzie asks…
False Advertising / Testing Whether or Not Slogans are True?
I’m now doing a science project in school where we have to test companies slogans and such to find out if they are actually true, and I’m a bit short on ideas as I can’t remember any ads which can be tested. So if anyone has any good ideas about slogans which can objectively be tested, please tell me.
Thanks to anyone who answers.
admin answers:
Don’t know which country you’re in but in England ads are covered by the Advertising Standards Authority which governs advertisements and their content for accuracy and truth. Recently many ads for hair care products have been highlighted (forgive the pun) as being untruthful as most of the models were found to be wearing wigs or hair extensions. Magazine ads now have to state if the model is wearing such enhancements although it hasn’t reached TV yet. One of the main ones ‘cheating’ is L’Oreal, which uses famous actresses and singers, such as Jennifer Aniston, with the slogan ‘Because You’re Worth It’. I suppose the ultimate test is to see if the claims ads make are reasonable and acheivable. In England there was once an ad for Mackeson’s Beer that said ‘Looks good, tastes good, and By Golly, it does you good’, and also ‘Guinness is good for you’. Since alcohol, in excess is obviously NOT good for you, these slogans have had to be dropped.

Mandy asks…
old and new tv advertising slogans?
ooooooh! oooooh! me ears are a light – Thats right!
what is this slogan advertising?
admin answers:
I think TDK or Maxell also used it to advertise their cassettes and had a bloke holding boards with what it sounded like was being sung on them (kept dropping them like that old Bob Dylan song)

Sandy asks…
What are some catchy french slogans that are used in advertising?
admin answers:
You can find a comprehensive archive of French ads on the site of the Institut National de l’Audiovisuel (INA) at http://www.ina.fr/pub
These are ad slogans people still remember after years:
—”On se lève tous pour Dannette”
http://www.youtube.com/watch?v=xE0ovtkg9y8
—”J’ferais pas ça tous les jours !”
—”Ça va durer encore longtemps?”
http://www.youtube.com/watch?v=nHgbGwRbBJQ&feature=related
—”En France, on n’a pas de pétrole, mais on a des idées.”
—”Avant, j’étais moche”
—”C’est chouette la vie !”
—”Raider, 2 doigts coupe-faim !”
—”Kodakcolor Gold, le voleur de couleurs”
—”Reviens Léon, j’ai les mêmes à la maison”
—”On peut vivre sa vie sans réveiller l’autre, ou presque”
http://www.youtube.com/watch?v=0YCvVXwlPCA
—Pascal

Donna asks…
Why are slogans and logos successful in fast food advertising?
Im doing a research topic =) I picked fast food advertising.
Do you know any other techniques used?
Thanks alot
admin answers:
For the same reasons they are popular in any business. They help to create the brand. the main reasons for fast food business is speed and cheap price. take away either of these two and the business would crumble.
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advertising promotional advertising products

George asks…
Guys can you look at my mates resume at tell me what you think..?
cover letter:
Dear Sir / Madam,
Please accept the attached resume for the post of Marketing Executive as advertised in the — on the 9th of December 2006. I am a highly motivated and ambitious professional who believes in doing any task to the best of my knowledge and ability.
I have a number of years of experience in sales, marketing and relationship building. As a marketing person, I have taken part in brand message promotional campaigns, advertising, market research and intelligence, as well as numerous sales presentations. In my relationship building role I had the opportunity to work on brokering new relationships between the UK Universities and local educational institutions both from the government and the private sector. Promoting educational products and building relationships throughout my career, I had the right attitude, professionalism and confidence to carry out my responsibilities, various assignments and projects in this role successfully. I also had
to deal with customers of varying backgrounds and expectations, from those locally, the nearby countries, to the UK. Being an enthusiastic learner, I am confident that I will be able to pick the business up quickly and will be able to fit right in and offer the best of myself to the company. I would really appreciate the opportunity to make the move to the risk management and quality sector and given my strengths in interpersonal, presentation and relationship building skills, I have no doubt that I will be an asset to XXX.
Thank you for taking the time to review my credentials and experience in my attached resume. I am contactable via email or cell, if you’d like to arrange for an interview or should you have any questions.
Yours Faithfully
resume:
Application for the post of Marketing Executive
Summary
•Over ten years’ experience in Customer Relationship Management in the service sector.
•Service oriented with Sales and Marketing experience to front line and corporate clients.
Key Areas of Expertise
•Analytical thinking – able to analyse issues from different angles and solve problems by being resourceful; had conducted market research where clients were shown the weak areas that needed improvement and highlighted new growth areas in other segments of the market for future investments.
•Communication skills and Relationship – good writing skills; excellent interpersonal communication skills and CRM capabilities; strong believer of using networking as a tool for communication to instill brand loyalty that will lead to lasting relationship.
•Organization & Presentation – have played an important role in gathering, analysing, interpreting and reporting market intelligence findings to clients an
•Able to work Independently – able to work independently with little supervision and also as part of a team; likes challenges and motivated by achievements.
•Market Intelligence experience – set up Market Intelligence and Information data bank for team’s use
Work Experience
•2005 – 2006, Education UK Manager
Main responsibilities: Report market performance and Manage relationship building activities.
-Kept tab of market developments by constantly scanning media for information and networking with other education players.
-Advised UK member institutions who were interested in establishing partnership with Singapore private or public sector educational institutions and helped to broker relations between them.
-Handled university-bound student and parent enquiries and helped them with their choice of universities by alleviating their fear of investing in an unknown country.
Achievements:
-Instrumental in setting up Market Intelligence and Information Datab
Work involved keeping tab of all the major and minor education players in the industry and judge from the analysis on which direction they would take next. These information would be used by the directors, managers and executives to advise our UK clients who had business interests in Singapore
•2003-2005 Postgraduate Programmes Executive
Main responsibilities: Sales and Marketing of educational products
Promoted postgraduate programmes on behalf of partner UK universities in Singapore. This included:
Providing advise to the universities on the general performance of the market, economic conditions and competitors; Formulating promotional plans; Managing each client’s promotional budget; Student management; Events management; Reporting the success of each promotional activity and performance of their portfolio to the clients (UK universities).
Achievements:
-During the post SARS period, the training industry was struggling as staff training budget was cut,
As a result the demand for our postgraduate programmes was on the decline. Clients were not willing to spend extra and threatened to withdraw. The task of making them keep their investment in Singapore was challenging.
-I immediately conducted a market study and realised the problem of poor sales was not so much due to the economy but rather the marketing tools used. I advised them to segment the market and adopt niche marketing to increase sales figures and lower their operational cost.
-I helped them to establish contacts with local organisations and partners within our network who had similar interest and audience base, and coordinated our promotions together with theirs’ for maximum publicity. Client was pleased as numbers increased form 7 participants to over 100 with the new strategy.
•2000 – 2003 Training Consultant, Management Development Institute of Singapore
Main responsibilities: Selling corporate seminars and training programmes for member organisations s
•IT Skills
-Microsoft applications such as MS Word, Excel, PowerPoint, some Access, Outlook Express, Lotus Notes.
•Educational Qualifications:
-Bachelor’s Degree in Business Administration, Finance Minor
-Diploma in Business Administration, Marketing
-GCE ‘O’ Levels
•Interests:
Current affairs and global concerns; reading; traveling
•Salary:
Expected Salary –open for negotiation.
•References:
admin answers:
I usually find things to criticize, this seems fine to me. Good luck.

Steven asks…
Promotional Hockey Posters?
I see at local hockey shops all the time large posters advertising a new line of gear, a certain brand name, or certain players. Is there a way to buy these commercially? Or are they only given to a dealer of that product?
admin answers:
From my knowledge, only retailers get them so see if they can put one aside for you.

Susan asks…
Suggest a Book for “Marketing of Financial Services”?
Can anybody arrange/suggest a book titled “Marketing of Financial Services” that covers almost every thing as written below ? Give the name and publisher of the book.
· State the Product mix in the financial services
· What is market segmentation? How would you segment the market for the financial services?
· Explain the applications of marketing concept in financial services. State the environmental factors affecting the marketing of financial services.
· Explain the stages of product life cycle in marketing of financial services.
· What do you understand by services guarantee and assurance in final services?
· What is sales promotion? state the types with reference to financial services
· Explain the factors affecting in the selection of the adult media in marketing of financial services.
· What is pricing? state the objective of pricing of services
· Distinguish between the service marketing and product marketing.
· Discuss the buyer behavior with reference to financial services.
· Discuss the various stages involved in TQM in the financial services.
· Describe briefly the role of media and advertising in marketing of financial services.
· Explain in detail the various stages adopted in marketing research relating to financial services.
· Explain the characteristic features of financial services.
· What do you understand by pricing of bank precedents? How are prices determined for banking products?
· Suggest a suitable promotional mix for an insurance product.
· What do you understand by marketing information system? Discuss its role in marketing research. State the benefits of marketing information in financial services.
· Explain the marketing mix of banking services
· How will you maintain customer loyalty in insurance business?
· What is service advertising? Explain its significance.
· Discuss the relevance of marketing concepts in the present day financial services markets.
· Financial services providers can influence the environment for the development of the economy – elaborate
· Explain customer loyalty with reference to marketing of financial services.
· Examine the application of branding related to the financial services.
· State the objectives of financial advertising.
· Examine the application of elements of marketing mix in financial services
admin answers:
there is no book like this

Lisa asks…
please help me with this advertisement survey?
1. what opinions do you have about advertisements?
2. do advertisements help you obtain information about products or services?
3. what brands or logos do you see most often advertised?
4. what types of promotional gimmicks do you like?( puzzles, word searches, mazes, games, health tips, recipes, cartoons,celebrity, music etc.
please don’t forget to write your age
admin answers:
The integration of many municiple priciples is equal to none. If I was you I would test out this theory through trial and error, you may find the answer you need, but not on the back of a cereal box.. thank you.
P.S. If you value your life then do NOT go to any repair shops in the next 24 days for the shadows will swallow up thine heart and blemish thine gold.

John asks…
Promotional Ideas for Small Business?
I’ve been running my own jewelry business for a couple of years. It’s mainly a side hobby thing that I do – it certainly doesn’t make enough money to constitute a second job, though we do parties and craft shows. People like our products, and we have a nice base of customers that know us well.
This year I’d like to find some free places to advertise my business and its website, and perhaps some craft consignment places?
I already am on etsy (just a few items for now), I have a website with a domain matching the name of my business, and I am opposed to using ebay because fees are much too high.
I am wondering if anyone knows of other sites like etsy, or places to put up pages free that can advertise my business?
I have an LJ about to be published, and a page attached to my facebook. I also have a myspace for our business.
Other suggestions are appreciated.
Also, if anyone knows of craft consignment places in Massachusetts or southern NH, that would be also appreciated.
admin answers:
Here are some free web marketing tips.
Not all web marketing needs to cost money. Aside from website submissions, there are a number of things that web marketers can do that are free, though they may be rather time-consuming. Other marketing tactics are relatively inexpensive, and are often well worth the investment.
Follow these basic steps to market your website and business.
Free Web Marketing Tips
http://www.small-business-software.net/free-web-marketing.htm
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advertising promotional advertising products

Joseph asks…
I am attempting to sell handmade jewelry online? Any advice out there?
This is my website: www.petitebijouxss.com
I listed my products on etsy, google and amazon as well. I am just wanting to sell my products and any advertising/promotional ideas would help. Any feedback is great! Thank you!
admin answers:
Have you set up some e-bay sales. That might get you started.

Mark asks…
Does anybody know any info or websites for…..?
promotional advertising,
specialty advertising or specialty products, I’m having a hard time.
admin answers:
It depends on what you’re looking for…
http://www.preferredpromoz.com
http://www.custom-business-promotional-products.com
are a couple of sites.

James asks…
I need ideas for a ad/promotional poster?
I have a brief at college.I need to think of ideas to advertise the following products.
twix
oxo cube
worchester sauce
polo mints
pritt stick
if you could possibly help me think of clever slogans
eg.Polo-every holes a goal
or something like that.
just something witty to make the person lookin at it think.
Like something to do with the sharing part of twix
eg.You could share….but why would you.
i know its cheating but my minds completly blank.
cheers in advance.
admin answers:
OxO cube is obviously tic tac toe. so play around with the visual two noughts and one cross. maybe two kids playing the game on paper then the mum comes in and looks at the o x o and shows a way they can both avoid stalemate by a flavour tha’ts never stale… oxo.
Twix. Don’t be a TWAT be a TWIX. cool/uncool.
Polo mints. Get philosophical about the circle and the emptiness at it’s centre. Or go the hurricane route… the eye of the minty storm is always silent and empty but the edges are devastating.
Worcester sauce is just evil and only used for Bloody Mary cocktails, so go down the religious “mary” route if you dare!!!! good luck!
Let me know how you get on… (I’ll take 10%!!!!)

Helen asks…
How can my company become a product supplier for the presidential candidates?
We are a business printing, promotional items and advertising specialties company. I would like to know how or who to contact to present our product offerings that either campaign might purchase stationery, apparel, printed materials, giveaways etc. from us.
admin answers:
You are trying to compete with some big dogs. I have sold some stuff to the McCain campaign before he was nominated, but I was contacted by someone from that campaign because they saw my site on the web. Most of these campaigns are trying to find the bottom line price and there is almost always someone out there that will cut their price so low that they are barely even making money. It makes the time investment not even worth it.
But, if you really want to pursue it, I would start with contacting the candidate’s campaign stores:
John McCain: http://store.johnmccain.com/
Barack Obama: http://store.barackobama.com/
You can view all of their promotional materials that they sell as part of their fundraising and do some quotes for them. You’ll have to be cheap though!

Sandra asks…
VCD215-0605B-01 Visual Literacy HELP?
VCD215-0605B-01 Visual Literacy
Assignment Name: Unit 2 Discussion Board
Deliverable Length: 2-3 paragraphs
Details: In your next meeting, you will discuss how a design changes form depending upon the medium. Compare the differences in the design from one medium to the next. Please address the following points:
Find an ad campaign that shows up in two different forms. Below are several examples of forms:
business cards
signage
print ad: magazine/newspaper
magazine layout
web design
motion graphics: television advertisements/film titles
Provide a web link or attachment of the designs that you have found.
Explain how each of the graphic design forms that you have chosen has been changed to fit the circumstance in which it has been used. For example, how does the packaging for Apple’s iPod differ from the Apple website’s iPod and iTunes pages? Why is this necessary?
Why is it important to have consistency in the design of a product, promotional item, advertising copy, or business communication?
Use the Library, Internet, and other resources to research your response.
admin answers:
excellent assignment, very topical..consider a car company.
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Intrigue, Haste Mark Renault Spy Case
By SEBASTIAN MOFFETT And DAVID GAUTHIERS-VILLARS
PARIS—It was one of the most sensational allegations of industrial espionage ever leveled in the auto industry: In January, Renault SA of France accused three executives of selling electric-car secrets.
Hints were dropped that the buyers were “the Chinese.” French Industry Minister Eric Besson said the theft was tantamount to “economic warfare.” Renault suspected that the loot was stashed in bank accounts in Switzerland and Liechtenstein.
Renault’s Investigation
View Interactive

Two months after Renault said it had been the victim of corporate espionage at its electric car unit, there are growing signs that the car company may have pulled the trigger too fast. Follow events surrounding the investigation.
Two months later, the investigation is looking more like the work of the Keystone Kops. There are growing signs that Renault pulled the trigger too fast, according to interviews with law-enforcement officials, executives, lawyers and outside consultants. So far, the French car company has come up with little proof, these people say. For example, police investigators found no secret bank accounts connected to the three managers, some of these people say.
It’s all adding up to a major headache for Renault’s chief executive, Carlos Ghosn, the corporate superstar who turned around Renault’s once-ailing corporate affiliate, Japan’s Nissan Motor Co., and now jets between Tokyo and Paris to run the giant auto group.
The case against the three executives was triggered by an anonymous letter sent in August to several top Renault managers about Michel Balthazard, head of the car firm’s development projects and one of the company’s most respected executives. But the anonymous tipster admitted to serious doubts about his or her own allegations.
Agence France-Presse/ Getty Images
Controversy over a probe into alleged spying by three Renault executives is dogging CEO Carlos Ghosn.
“I saw Michel Balthazard negotiating a bribe….Over several weeks his behavior reinforced my first impression,” wrote the informer, says Mr. Balthazard’s lawyer. The missive ended on a more doubtful note. “Of course I have no proof…but if this is all wrong then I’m paranoid.”
Mr. Balthazard and two other officials were fired, as Renault moved to do what it saw as damage control to what is possibly the most important business for its future—electric cars. Renault also filed a criminal complaint with a Paris court.
All three managers have repeatedly and adamantly professed their innocence. “After 30 years, none of the top executives have showed me any trust,” Mr. Balthazard said in an interview, adding that he was still baffled by the accusations against him.
Among the host of unanswered questions about the affair: Who sent the anonymous letter? And who is supposed to have bought the corporate secrets?
At Renault, executives have begun considering the possibility that they might have been led astray and acted too fast.
In an interview with a French newspaper last week, Renault Chief Operating Officer Patrick Pélata said the car company might have been tricked, and indicated that he would resign if the ongoing investigation into the case turned up nothing.
“We would accept the consequences up to the highest level in the company, meaning up to me,” he told French newspaper Le Figaro.
Mr. Pélata is widely considered the face of Renault in France, but the heat is turning up as well on Mr. Ghosn.
The inconclusive evidence in the case has left Renault’s management split into “pro-Ghosn and anti-Ghosn camps,” according to one person close to Renault’s board.
“The air at the company is unbreathable…. Everyone suspects his office neighbor could be the secret informer,” this person said.
A Renault spokeswoman said people in the company were a bit disturbed, but that there were no signs of staff becoming “pro- or anti-whomever.”
A mishandling of the probe could be embarrassing for the French government, which owns 15% of Renault. Last week, French Finance Minister Christine Lagarde suggested that the probe had so far proven inconclusive, and she called on Renault’s top managers to “take the consequences” of any mishandling of the investigation.
According to Mr. Balthazard’s lawyer, the anonymous letter that sparked the investigation read in part: “I can’t stand to see people who are paid properly steal more money, which will also end up being to the detriment of Renault and its personnel.”
Shadow of Doubt
Case Looks Murky Against Three Fired Executives
Agence France-Presse/ Getty Images
Mathieu Tenenbaum
Reuters
Bertrand Rochette
Agence France-Presse/ Getty Images
Michel Balthazard
Matthieu Tenenbaum, Bertrand Rochette and Michel Balthazard were accused of selling Renault secrets.
Renault’s internal-security department launched an investigation and hired former French paratrooper Michel Luc, who worked for a private investigations firm and was based in Algeria, according to people familiar with the matter. The investigations firm, Groupe Geos, says it asked Mr. Luc to resign when it learned he had agreed to act as a middleman between Renault and another investigator without its approval. Mr. Luc didn’t respond to messages left at his former office near Algiers.
In December, the head of Renault’s legal department, Christian Husson, told a colleague that he had “a number of converging pieces of evidence” against Mr. Balthazard and two people who worked with him: his deputy Bertrand Rochette and Matthieu Tenenbaum, a lower-level executive in the division, according to a person familiar with the matter.
The investigation led to three bank accounts, which Renault investigators assumed were the repository for cash received in exchange for corporate secrets.
One had been opened in March 2009 in Switzerland and was funded by money coming from a firm in Cyprus, these people said. A second had been opened in February 2010 in Liechtenstein, and received money from another Cyprus-based company. This second account was used to transfer money to a third account, in Switzerland, via a Swiss company, these people added. It is unclear who alerted Renault to the existence of these accounts.
On Jan. 3, Renault’s Technocentre, the division within Renault that handles the electric-car business, was preparing for a visit by Mr. Besson, France’s industry minister. Renault intended to show off a new series of electric vehicles that it planned to unveil later in the year.
Mr. Balthazard, a 31-year-veteran of Renault who was one of the masterminds behind the company’s electric-car business, was in his office at 8 a.m. when he received a call from Renault’s executive vice president for engineering and quality, asking him into a private meeting.
“Michel, we’re accusing you of corruption in an organized group, threatening the interests of Renault and ultimately for a foreign power,” said Jean-Yves Coudriou, vice president for senior executive management, according to Mr. Balthazard’s lawyer. “You’re going to have to explain why you did this.”
Mr. Balthazard responded that he didn’t understand what the accusations were about. “After 10 minutes, I realized that I had fallen into something unimaginable,” Mr. Balthazard later told his lawyer, according to the lawyer. The meeting was over at 8:30 am.
Renault declined to make Mr. Coudriou available for comment.
Mr. Balthazard had a position on the company’s management committee and an annual salary, with bonuses, of €300,000, with which he had bought an apartment in Paris and a house in the country.
“I don’t think that I have any enemies,” he said in an interview on Monday. “Some people like you; others don’t. But I don’t think I had any enemies at the company.”
Moments after Mr. Balthazard was confronted, similar meetings occurred with Messrs. Rochette and Tenenbaum. “We know what you’ve done. Your accomplices have already confessed, so there’s no use denying it. You’d do well to resign,” the head of Renault’s legal department told Mr. Tenenbaum, according to a person familiar with the matter.
All three men have denied any misconduct and have filed lawsuits alleging defamation or slander.
Within days, Renault announced to the media that it had discovered an attempt at corporate espionage. To French government officials, Renault said that there was likely a Chinese angle to the espionage, according to a person close to the French government. A Chinese foreign ministry spokesman angrily denied the accusations.
Mr. Pélata, the chief operating officer, told the media that the information allegedly divulged overseas had nothing to do with any technical aspect of the electric-car business, such as the formula for chemicals used in a battery. Instead, he said, it was the company’s economic model for electric vehicles. On television, Mr. Ghosn said the company had “multiple pieces of evidence of wrongdoing.”
Renault officials have told French police that it was not Mr. Luc, the former paratrooper, who gathered information allegedly incriminating Mr. Balthazard and his two colleagues, according to people familiar with the matter. Yet, they have refused to disclose their source, these people said.
Liechtenstein authorities had queries about the matter from French authorities, but did not find anything relevant to the case, according to a person familiar with the matter.
Two months later, Mr. Balthazard says he is confident that the company won’t be able to build a case against him. But even though Mr. Pélata, the COO, has said that the company would reinstate the managers should the investigation come up with nothing, Mr. Balthazard no longer wants to be at the company.
“There’s no question of working with those people again,” he says.






