Posts Tagged ‘budget’
Promotional items and promotional products to promote your business
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promotions ODA
APD Promotions is the trade association specifically for the promotional marketing industry. We offer the largest selection of Australia promotional items, promotional products, corporate gifts and much more. We started in Sydney and now leader of promotions in Sydney and includes parts of Australia such as Sydney, Melbourne and Brisbane.APD Promotions is the leading provider of promotional products in Sydney and parts of Australia such as Sydney , Melbourne and Brisbane. Promotional products are an integral part of any overall marketing campaign. Promotional items help the company, the recognition they deserve. We manage all aspects of campaign management development from idea to end user distribution. We represent the company logo on promotional items that captures the essence of the company, which helps build a strong relationship with the public. We understand our customersâ? Requirements and do things to help them solve their business and promotional products challenge.Our are your resources and get creative in design. What you can dream, we can create to your specifications, within budget and delivered on time and in any Corporate Gifts, we do reflects our passion for quality. Marketing promotional products fit easily into any advertising budget. You can focus on selected target groups, significantly increase effectiveness.Promotional complement their products and increase the effectiveness of other advertising media are addressed. And they can use to repeat for a long time, the advertising message each time the product will be used, without additional costs to the exhibition. People love to receive them. And since the articles are useful and appealing they are effective as incentives and motivation. The promotional products are promotional items and products mentioned identity. They are usually but not always, printed with a name, logo or message. These include useful or decorative articles of merchandise that are used in marketing programs, education and communication. Most everything that can be printed is printed. There are so many types of Promotional Products Sydney that these promotional items are distributed free and required as a promotional item. These promotional items are given in Sydney as a call to action, are the announced prices. Promotional gifts, corporate gifts, awards and commemorative promotional items are also in Sydney. Promotional Products Sydney have a variety of applications such as business gifts, corporate gifts, employee relations, orientation programs, corporate communications and work incentives, safety programs and purchases . Basically, promotional items are also characterized by the promotion of specific measures, such as responding to a survey, documents show the trade etc.There literally tens of thousands of different types and styles of promotional products and promotions APD offers a variety promotional items to find. Promotions ODA has the contract with the world’s largest supplier of promotional items, promotional items and promotional gifts make you the largest selection of promotional items available with our best value anywhere in Sydney.
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Carol asks…
Do companies (like advertising agencies, publishers, magazines) use Paypal to buy/license images?
If I offer them this option on my website, will they use it? Is it a common practice? Or they prefer other payment types? And why?
BTW, Paypal accepts credit cards…
admin answers:
The ad agency I work for uses a company credit card to buy these images/licenses.

Susan asks…
how does an advertising agency price their work and bill hours?
Do ad agencies work by estimating the number of hours a project will take to complete, and then multiplying that by their hourly rate?
What is the standard rate in the advertising business? (im not talking about the Saachi and BBDO’s of the world, more like a smaller agency)
thanks
admin answers:
There are no hard and fast rules but there are two basic methods for charging clients: commission and fee.
The commission method will be a straight percentage of the media budget. The standard commission is 15% but the rate will vary depending on the depth of services provided and the size of the media budget. Very large advertisers will negotiate lower commission rates. Smaller advertisers will pay full rates. Any hard costs, such as studio time, talent, photography, printing and travel will be additional and may or may not be marked up.
For the fee model, the agency will estimate the hours required for a project and multiply by their blended hourly rate. They will then charge a monthly retainer fee at one twelfth of the estimated amount. The more efficient will provide periodic updates and highlight any variations from the original estimate that may result in adjustments.

Robert asks…
best advertising agencies in london?
what are the best advertising agencies in london?
admin answers:
Allied Services in Green Lane London, they are fairly new but really push the boat out.

Nancy asks…
how do advertising agencies contribute to the success of a marketing campaign?
help me ;o :]
admin answers:
Creativity. Design. Strategy. Knowledge of media outlet’s strengths/weaknesses. Experience in knowing how to most effectively reach your target audience. Knowing what works from past experience. Creating a consistent message across all media. The ability to produce and deliver an entire campaign while allowing the business owner the time to focus on other things. Knowing the secrets of penetrating through all the advertising clutter and reach the hearts and minds of the target audience.

James asks…
Advertising Agencies of record – Spin Master toys?
Hello, I am looking for the Media and creative agencies of record for a toy company named Spin Masters Toys. I am looking for both North America and Globally. HELP!
admin answers:
PR Week is showing that their campaigns are mostly done in house though they use Amp Agency
http://www.prweekus.com/Spin-Master-takes-battle-toys-on-tour/article/140156/
CleanAgency issued a press release last year saying they won the account of Spin Master http://www.cleanagency.com/posts/article/clean-retains-sustainable-east-coast-biz-adding-spin-master-newpage-corp-
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Sharon asks…
Any viable idea to spend 1.5million to make consumers buy our branded popular drink packet drink?
Yearly, my company spends 2-5 million on billboard, TV etc advertising just to create awareness of our branded and popular product. Is there any other useful, innovative and cost effective ways to spend like that money which will not go to the pocket of TV owners and billboard advertising companies? What type of contest will be a good idea to make people buy more of our product to consume and we also reward them for their purchase?
admin answers:
Marketing wise, Red Bull are the king of the soft drink trade. They took a completely different strategy than their competitors and now they are one of the worlds most recognized youth brands, with large scale exposure in every country in the world.
They started with an extremely low budget – but have managed to become a household and more importantly one of the coolest most respected brands in today’s society.
Almost all companies launching or revamping a brand today are looking at Red Bulls advertising strategy and seeing what they can learn from it.
In terms of brand image, youth respectability and budget – guerrilla advertising and selected sponsorship have always worked well for emerging brands.
TV and billboard advertising are wasted on such a low budget. That sort of money could give you a healthy chunk of brand presence in some selected markets alongside a large slice of viral or traditional internet marketing.
Brand image, creative marketing and solid brand building should always come before gimmicks, rewards, vouchers, competitions etc… The latter options just devalue a brand in the long term.
For the amount of money you are talking about, you must be employing a advertising agency? Probably time to rip up that contract and find a new one?

James asks…
I need a product for an advertising pitch?
I want to rev up my advertising portfolio and get some more practice when it comes to making ads. So I want everybody to suggest;
1. A product
2. A target market
and
3. A medium (is it print, online, billboard, etc)
Ten points goes to the best product to pitch. (And please no dirty ones)
admin answers:
1. Food – any like burgers or pizza or soda.
2. Everybody – because everyone eats.
3. TV adds, Billboard and Online are all great media tools.

Sandy asks…
What do you think of women being exploited in New Zealand advertising?
Hey guise, some friends and I are doing an assignment. We want to know what you think of women being exploited in advertising in NZ, specifically in the Burger King advertisements, Tui billboards and also Car magazines.
Hey guise, some friends and I are doing an assignment. We want to know what you think of women being exploited in advertising in NZ, specifically in the Burger King advertisements, Tui billboards and also Car magazines.
EDIT: What effect do you think this has on other women? Please be detailed with your response.
admin answers:
Maybe this will help you, I don’t know.
I don’t think women are exploited. A person can be exploited and some are, no doubt.
Also, I think that the women who get paid for being in advertizements are doing it for the money, that is they are more prostituting themselves, rather than being exploited. They had a choice and made their choices.

Carol asks…
What are some good ideas to do some small business advertising?
I own an insurance agency, im looking for some ideas as far as advertising goes. I have a fairly small budget but am considering newspapers, billboards ect. Also, what are some ideas that i can do while im in the office working? I sent out postcards to local homeowners and i didn’t get a huge response. Please suggest for me some bigger ideas and also some smaller ones that i can utilize while i have free time.
admin answers:
CD business cards, or even standard CDs or DVDs can create a much longer lasting impression than paper business cards, brochures, or post cards. Some companies charge a lot to produce a professional presentation for these discs, but I have put some things in place to make this technology affordable for small business owners.
We have hunderds of professional templates for CD business cards and samples of our work at http://www.discwritecd.com/
Please contact me if you have questions or would like a free sample CD business card with more info. JR

Susan asks…
How do I get more guests at my hotel?
I opened a 4* hotel last year-30 rooms. The problem is that the hotel may be too good (luxurious) for the town it s situated in, as people and business trip employees go to cheaper hotels. Guests are primary foreign but we do not seem to attract enough, to maintain 50-60% occupancy throughout the month. We have tried tour operators but it is not enough.
How do I boost sales.? Any good suggestions? Billboard advertising does not seem to help much…
admin answers:
you have to get more competitive with the other hotels weekend deals family packages with an evening meal included free spa treatments etc anything you can think of you are new in the business you need to make a good name in the area send out corporate deals by fax to as many business as you can work out a special with a local supermarket for customers to collect stamps for a bargain weekend until you have your good name made you need to be less greedy always remember people love a free bee and will tell friends if they had a satisfying stay
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George asks…
Is it unethical to ask working families to fund a billboard campaign?
Worldnetdaily.com has a billboard campaign to advertise a slogan. It is believed that the majority of its audience are working families with an income of less than $35,000 / year. What it all boils down to is, less food for people who are not wealthy. The news website has a lofty ambition, but very few people think it will succeed. It is unethical, exceedingly so, for the website to install new billboards at their expense.
admin answers:
I don’t think ethics is an issue here.

Mandy asks…
How do you advertise on a billboard?
I know that there should be a number below the billboard that I can call, but I was curious if there were any other ways to do it, like maybe a website?
admin answers:
Generally an advertising agency for a large company will contact the national companies that represent the most of the boards across the country. They work out a deal for hundreds of boards in whichever markets they want to advertising in. The bundle of boards they buy will be based on their budget, traffic studies and their target — the target may be a shopping center or chain of stores that have particular locations and commute routes. Or it may be an upscale product which targets wealthy people and the boards will be on routes used to and from the wealthiest neighborhoods.

Donna asks…
Im looking for an advertising company that would pay me to transform my car into a mobile billboard. Thank you
admin answers:
You can search Google and Yahoo. Try searches like get paid to wrap your car, mobile bill boards, paid to drive and you can find alot of companies doing this sort of thing. Just do not jump into the first thing you find. Do some homework and check them out. Check the BBB out, ask for proof of their claims via testomonials, check their guarantee and see if they are proud by giving a great one. This should get you on the right track. Good luck.

Lizzie asks…
How much does it typically cost to advertise on a billboard?
I know it probably varies by location… I live in a rural, tourist area in the mountains of North Carolina. The only reason I’m asking on here is b/c I’m stuck at my desk until 5:30 and can’t get out to drive around and see available billboards. Thanks!
Driving around will help b/c I can get the phone number off the available billboards and call the number… DUH!!!
admin answers:
It all depends, every area is different, and high traffic (in demand) locations are going to be far more expensive than others, as are size.
The vinyl itself and creation of the billboard will probably run you close to $2K alone, then if you are lucky, you may be looking at $2K a month, but probably safer estimate to double that on up to $10K+… but again, like any other form of real estate, it’s all about location, location, location. However, your outdoor advertiser may be able to offer alternatives as well that meets your needs and budget.

Mark asks…
What do you guys think of the man and women that put up a billboard to adopt a baby.?
I saw this on the news today. they want to adopt a baby and they put up a billboard to ‘advertise’ themselves..
I myself find this very strange.. I think they are looking more into a private adoption and that because agency take longer, they want to adopt a lot sooner..
I am all for adoption but I still find this odd. anyone else../
admin answers:
I live about 45 minutes from the billboard, thankfully I drive in the opposite direction for work.
I find this whole “marketing for a baby” to be a disgusting show of privileged entitlement.
They’re impatient with the current system of adoption, how well do you think they’ll deal with a stubborn child.
I guess they expect to capitalize on the poor economy in Detroit and hopes some poor girl will hand over her baby.
I’m sure she’ll have the best of care, after all she’s growing them their very OWN(ed) infant, until she gives birth and signs off. Then she’s on her own to deal with the loss of her child.
And before someone argues “open adoption”, it’s a quaint concept, but not legally enforceable.
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GOP Aim: Cut $4 Trillion
By NAFTALI BENDAVID
Republicans will present this week a 2012 budget proposal that would cut more than $4 trillion from federal spending projected over the next decade and transform the Medicare health program for the elderly, a move that will dramatically reshape the budget debate in Washington.
The budget has been prepared by Rep. Paul Ryan, a Wisconsin Republican and the new chairman of the House Budget Committee, and it represents the most complete attempt so far by Republicans to make good on their promises during the 2010 midterm elections to cut government spending and deficits.
Though Rep. Ryan based the Medicare portion of his budget on a previous plan created in collaboration with a Democrat, Alice Rivlin, a senior fellow at the Brookings Institution and long-time budget expert, the current plan isn’t likely to get much Democratic support. Instead, it will set up a broad debate over spending and the role of government heading into the 2012 general election.
The plan would essentially end Medicare, which now pays most of the health-care bills for 48 million elderly and disabled Americans, as a program that directly pays those bills. Mr. Ryan and other conservatives say this is necessary because of the program’s soaring costs. Medicare cost $396.5 billion in 2010 and is projected to rise to $502.8 billion in 2016. At that pace, spending on the program would have doubled between 2002 and 2016.
Mr. Ryan’s proposal would apply to those currently under the age of 55, and for those Americans would convert Medicare into a “premium support” system. Participants from that group would choose from an array of private insurance plans when they reach 65 and become eligible, and the government would pay about the first $15,000 in premiums. Those who are poorer or less healthy would receive bigger payments than others.
Associated Press
House Budget Committee Chairman Paul Ryan, (R., Wis.), and the Senate Budget Committee’s top Republican, Sen. Jeff Sessions of Alabama, right, deliver the GOP response to President Obama’s budget submission for Fiscal Year 2012, Feb. 14, 2011.
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“There is nobody saying that Medicare can stay in its current path,” Mr. Ryan said on Fox News Sunday. “We should not be measuring ourselves against some mythical future of Medicare that isn’t sustainable.”
The proposal would also convert Medicaid, the health program for the poor, into a series of block grants to give states more flexibility. And it is expected to suggest significant cuts in Social Security, while proposing fewer details on how to achieve them.
The federal government expects to spend about $275 billion in 2011 on Medicaid, the program that provides medical care to the poor and disabled, up from $117.9 billion in 2000. The Congressional Budget Office projects Medicaid spending will roughly double by 2021.
Conservative activists who are familiar with the Ryan plan said they expect it to call for a fundamental overhaul of the tax system, with a 25% top rate for both individuals and corporations, compared to the current 35% top rate. It is expected to raise about the same amount of money as the current system, however. Lawmakers already are considering ways to accomplish that by reducing or eliminating some deductions and other tax breaks.
Some conservatives also expected the budget plan to tout a temporary tax change that would let U.S. multinationals bring home as much as $1 trillion in profits at a greatly reduced tax rate. That money currently is parked overseas, beyond the reach of U.S. corporate taxation.
Mr. Ryan and other Republicans on Sunday made it plain a primary goal in advancing the budget plan is to start setting the terms of a debate for the 2012 election, and to move beyond the debate over trimming tens of billions in spending during the remaining six months of the current fiscal year. The government could partially close on Friday if no deal is reached.
Democratic and Republican negotiators have reached agreement on how to divide up $33 billion in cuts for this year, a congressional aide familiar with the talks said Sunday. Specific trims haven’t been set, but amounts have been allocated to broad categories like agriculture and interior.
Democrats are pushing to meet the target in part by cuts to mandatory programs, such as agricultural subsidies.
Mr. Ryan wouldn’t be more specific in the “Fox News Sunday” interview about his spending reduction targets, saying Republicans were still working on the numbers. The Congressional Budget Office estimates that the government is on track to spend $45.77 trillion in the next 10 years, and that total deficits will amount to nearly $12 trillion if current policies are extended.
By suggesting sweeping changes to Medicare, as well as Medicaid and Social Security, Republican leaders are gambling that Americans are worried enough about the growing national debt to accept overhauling social programs that now cover medical costs or provide monthly incomes for a substantial swath of the public.
As the debate in Congress has shifted to how much to cut federal spending, instead of how much more to spend for stimulus programs or other efforts to prop up the economy, lawmakers in both parties, and President Barack Obama, have said there is no way to make a significant dent in projected deficits without some action to overhaul Medicare, Social Security and Medicaid, which make up 60% of the budget.
Mr. Ryan said Sunday his plan would propose capping overall federal spending at close to “historic levels,” which were closer to 20% of GDP during the 1990s through 2008.
Democrats say the GOP plan will leave millions exposed to financial risks. The Medicare premium subsidies would grow more slowly than health costs, they say, so seniors would end up with less coverage.
“All this does is shift the risk and burden of rising health-care costs to seniors on Medicare,” said Rep. Chris Van Hollen (D., Md.), the top Democrat on the House Budget Committee. “You’re on your own with the insurance industry.”
The plan’s supporters say it would cut costs without sacrificing quality by introducing competition among insurers.
Mr. Ryan isn’t alone in attempting to move the budget debate beyond the 2011 fight and Mr. Obama’s 2012 blueprint. A bipartisan group of senators led by Sen. Mark Warner (D., Va.) and Sen. Saxby Chambliss (R., Ga.) and known as the “Gang of Six” is working on a proposal to cut $4 trillion from the projected federal deficit, building from recommendations of President Obama’s deficit commission.
Mr. Warner said he is concerned that Mr. Ryan’s plan will rely too heavily on cutting social programs, and not take aim at defense spending or “look at major tax reform that would actually raise revenues.”
Ms. Rivlin said in an interview Sunday she would have preferred a plan that phased in more quickly and left a traditional Medicare program as a default option for seniors. But overall she supported Mr. Ryan’s idea. “What Democrats have to realize is we have to do something,” Ms. Rivlin said. “Current policy on Medicare is not sustainable. You can worry about how you structure a premium support program, but I think it’s a good way to think about the future of Medicare.”
—John D. McKinnon contributed to this article.
Write to Naftali Bendavid at naftali.bendavid@wsj.com

