Above And Beyond Promotion

Posts Tagged ‘article’

8 Ways To Promote Your Business Or Website

Word Count:
305

Summary:
The top 8 ways to promote your website free or at next to no cost:

1. Post links on other web sites. In addition to trading links, you can also trade banner ads.

2. Include your web site URL in your e-zine. When people read each issue you can remind them to visit your web site.

3. Share your web site on message boards, e-mail discussion lists and chat rooms. When people know about your web site, they will regularly and search and look for new products to buy.

4. W…

Keywords:
marketing, online marketing, passive income, work at home, home business, make money online

Article Body:
The top 8 ways to promote your website free or at next to no cost:

1. Post links on other web sites. In addition to trading links, you can also trade banner ads.

2. Include your web site URL in your e-zine. When people read each issue you can remind them to visit your web site.

3. Share your web site on message boards, e-mail discussion lists and chat rooms. When people know about your web site, they will regularly and search and look for new products to buy.

4. Write articles and submit them to e-zines, web sites and magazines that accept article submissions. Include your web site address at the end of the article.

5. Give away an electronic freebie with your web site address in it. Allow your friends to also give the freebie away. This will help increase your web site’s exposure.

6. Participate in message boards and forums. Post answers to other people’s questions, ask questions and post appropriate information. Include a predefined signature file (with your web site URL) at the end of all your postings.

7. Post your ad on free advertising sites. You can post it on free classified ad sites, free for all link sites, newsgroups that allow ads, free yellow page directories, and more…

8. Include your web site address in your email signature. You may be sending a lot of emails already each day, so take a minute and add your web site address to your signature file so people know about your web site.

Also see “EDC Gold and How to Make Money Online”

If you are looking to join the EDC Gold or Easy Daily Cash program, read this valuable article first! To succeed in any business opportunity you need a mentor – someone that is willing to take the time out of his or her life, and John can help you.

The Ten Minute Cheat-Sheet For Successful Internet Business Promotion

Word Count:
1530

Summary:
You’ve seen them brag about their sites ? they’re claiming to be earning $10,000+ per month with a simple two-page website because they’ve cracked the age-old secret of getting masses of laser-targeted traffic with practically zero work. But the best thing is now they’re allowing YOU to do the same with their “secret” eBook, super-traffic-generating software or mega-promotion system.

So you fork out the $97, stay up all night to read the book, install the software or put t…

Keywords:
internet marketing,article submission,search engine traffic,ebook submit,article directory,ebooks,

Article Body:
You’ve seen them brag about their sites ? they’re claiming to be earning $10,000+ per month with a simple two-page website because they’ve cracked the age-old secret of getting masses of laser-targeted traffic with practically zero work. But the best thing is now they’re allowing YOU to do the same with their “secret” eBook, super-traffic-generating software or mega-promotion system.

So you fork out the $97, stay up all night to read the book, install the software or put the system in motion and after a few days?nothing. After a couple of weeks?nothing still. You’re a hundred bucks down, on zero sales/subscribers and it’s dawning on you that you’re the victim of slick-salesletter-syndrome (again). You’re not alone ? thousands upon thousands of new internet business owners fall into the same trap simply because they want to look for the easy way to get business (with practically zero outlay).

Now here’s something that they’re not going to like ? there’s no magic red button that spews out sales or opt-in subscribers while you pop off for a round of golf. The developers of such systems are using a clever psychological ploy to sell their worthless products/software (great for their bank account ? not so good for you). I’m afraid real internet business promotion that yields long term effects takes a lot of EFFORT.

But it’s not all doom and gloom. In just ten minutes, I’m going to explain to you the genuine ways to promote your website that WORK. The downside? It also takes work to implement ? but get it right and you’ll never be short of long term traffic, subscribers and sales.

We’re going to look at four largely free ways of drawing powerful, targeted prospects to your website.

FIRST ? The key to successful search engine optimisation & submission.

Search engines remain one of the optimum ways of driving free, targeted prospects to your sites. In fact, over 600 million people are estimated to have used search engines to find their desired sites in 2005. However, the competition for top search engine placements is growing ever more intense as more and more sites are coming on to the world wide web. And so, search engines are bringing in ever more rigorous rules to rank quality sites and demote (or ban altogether) the rubbish spam sites.

So how can you ensure high rankings and ensure your site remains “clean” from the search engine regulators? First, remember one golden rule:

Search engines are meant to help people find genuine sites that are relevant to what they are searching for. Search engines don’t like to be tricked (and they can be venomous when they find out they have been). Make your site search engine friendly and you’ll be well ranked.

How? It all starts with finding the right keywords for your website niche. You can use the Overture keyword search tool to do this (free on the Overture site). You should also ensure that all your website pages are optimised individually (ie you should not have one standard set of keywords for all your pages ? make them relevant to the individual page).

Once this has been done, you must hand submit your site to various search engines & directories. Hand submission may be more tedious but gets far better results than sites that are submitted automatically (beware ? some auto-software and free search engine tools may damage your sites placement prospects with some search engines). Try and discover what specialist search engines are available for your website and submit to these too ? they can be an excellent source of additional targeted prospects. This mix of submitting optimised website pages, submitting them to the right search engines along with having other high-traffic sites linking to yours will have an explosive result on your search engine placements. It can take time ? but within a few weeks to a few months your correctly promoted site could be yielding far higher traffic than the competition.

SECOND ? Write & post articles and submit these to article directories, portals, newsgroups & forums around the web.

Article writing is one of the best and lowest cost methods of generating a staggering amount of traffic to your websites. The idea is that you write an article closely related to your niche market and include your website URL in your signature file (the “advert” lines at the end). Publishers that post your article must also post your signature line and this can lead to a flood of genuinely interested prospects flowing to your website.

Article writing has been endorsed by some of the most prolific internet marketers of our time (such as Willie Crawford) who use them not only to get targeted prospects but also to build their lists, brand their name and ultimately inflate their sales.

The problem with article marketing is the time taken to submit articles. Writing an article can be done quickly ? fifteen to twenty minutes isn’t unrealistic (or you can opt to have a ghost-writer create one for approximately $5 each) . That’s great, but there are literally thousands of directories, newsgroups, portals and forums to submit your articles to. To post to all the ones that would accept your work could take days of work (even with expensive software it’s time consuming and cumbersome). To post to only a few directories means that you’re cutting yourself out from the reach of 90% or more genuine prospects. You also need to regularly monitor new article directories and stop wasting time on those that are dead. It’s possible to use article submission services but this can run up to $100 or more depending on the reach and number of articles to be posted.

Writing articles also has a dual positive effect ? not only do you get your site in front of countless of interested people but you also create backlinks with high traffic article directories and publishers which does wonders for your search engine placements. Even writing one or two articles a month and submitting them to the directories can have a major effect on your credibility, popularity and profitability.

THIRD ? Use a short but effective press release to inform the world about your website.

It astounds me that press releases are not used more by website owners. There are several press release websites where you can submit your press release for free. Press releases are somewhat more “rigid” than articles and there’s more chance of your press release being rejected unless you follow the below guidelines.

To have your press release accepted, ensure that it’s concise and informative and not just one long sales pitch (you’re begging for a rejection if that’s what you submit). The press release should be written in a factual, non-hyped way. A carefully prepared release can lead to thousands upon thousands of new prospects pouring over your website so it’s well worth the effort to submit one in the right way.

FOURTH ? A nicely crafted (free) viral eBook can lead to an endless number of prospects, subscribers & sales pouring into your site for years down the line.

Viral eBooks are wonderful internet business promotion tools. It’s fairly simple to create an eBook using Adobe or similar eBook creation tools. The trick here is NOT to compile a garbled collection of fluff but to create a genuinely quality piece of work that will impress your prospects and address their issues. You must make your free viral eBook as good as if you were paying for it because you will ultimately be judged on it’s quality ? if it’s garbage then don’t expect many sign-ups or sales.

A good viral eBook can really have a wonderful effect on your internet business promotion efforts. The viral eBook can be uploaded to several free eBook sites, and it should be made clear that the book may be distributed freely in any way. Inside, your book should have a link to your newsletter opt in page and possibly your main products (do not stuff it with sales & affiliate links as it will portray you as some kind of greedy hack). Once submitted to the various eBook directories you can expect a long term stream of new opt in subscribers and customers from this one tactic alone. Some of my most responsive opt in lists have been created using this method. Viral eBooks also give your readers the illusion of you being the leader in your niche ? a very important deciding factor when your potential customers are poised over the “buy now” button.

OK ? that’s four of the best internet business promotion methods for you that work (and work well). I’m not saying that these methods do not take time to implement. Yes, you have to put in the effort and submit to countless places but believe me, the results will AMAZE you ? and most of the methods mentioned above will keep providing you with new prospects and customers, for months and years after that initial nasty work has been done.

Isn’t it time you stopped with the gimmicks and did what really works for your internet business?

Super Savvy Internet Promotion

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1186

Summary:
What happens if you build a website and no one shows up? You spend hundreds, maybe thousands of dollars on a site that gets a few visitors at best and certainly isn’t selling your books. For the most part, authors assume that Internet promotion stops once their site is up. But the harsh truth is that with all the sites popping up every day, yours will likely get lost in the shuffle unless you promote it.

Some years back, my company began pushing authors out to the ‘Net to …

Keywords:
books, promotion, writing, publicity, marketing, publishing

Article Body:
What happens if you build a website and no one shows up? You spend hundreds, maybe thousands of dollars on a site that gets a few visitors at best and certainly isn’t selling your books. For the most part, authors assume that Internet promotion stops once their site is up. But the harsh truth is that with all the sites popping up every day, yours will likely get lost in the shuffle unless you promote it.

Some years back, my company began pushing authors out to the ‘Net to help increase their exposure and get into markets they might not otherwise have access to. In early 2005 I began pulling together what we’d learned and positioning it in a powerful new promotional program we call The Virtual Author Tour?, a campaign that exists only on the ‘Net and one that you can implement too.

If the thought of virtual promotion is confusing, think of it this way: let’s say you build a wonderful store in the middle of an Iowa corn field. The only problem is there are no roads leading to it. A tour on the ‘Net is like paving a super highway to your “store” and to tell you the truth, it’s really the only way surfers will find you.

To begin your own tour you need to have a good understanding of who your audience is and where they hang out on the ‘Net. For some readers it will be in blogs (also called web logs), for others it might be chat groups, message boards or discussion groups but for most, it’s a combination of all of these.

Whatever it is, you should be able to begin tracking them down by doing a quick Google search on your topic or market. Your first search will bring you back a slew of sites, some of them great and some of them not-so-great. The first portion of the tour will take the most time because you’re going to have to investigate the sites to see how effective they might be in your promotional efforts.

One way to gauge this is to see what their Google page rank is. You can type the site into the following link and get a fairly good idea of where they rank: http://mygooglepagerank.com/ or you can load the Google toolbar into your Internet Explorer and get results each time you land on a page. Few sites will rank 10, but if the sites you’re looking at are 5 and above, you’re generally in the ballpark of sites worthy of a pitch. We will typically toss back anything that’s 4 and below unless the topic is very niche and the sites don’t get lots of hits because of a smaller market.

Once you have your list of sites, you’ll need to begin pitching them. Most often this is the area where authors get stuck. Why? Because they’re focused on selling their books. Regardless of who you’re pitching, you should never, ever sell your book. Always sell what your book can do for the reader and believe me, web sites, blogs, chat groups and discussion forums are always looking for books that will appeal to their demographic.

As you’re pulling together your tour, don’t overlook ezine article banks, these can be powerful too. If you’re unfamiliar with them take a peek at http://www.articlecity.com/ and you’ll see what I mean. This site archives hundreds of thousands of articles just waiting to be selected and placed in ezines. The good thing about this is that you never know the size of the ezine you’ll get placed in. It could have a readership of 500 or 20,000. Another good reason to do article submission is for the incoming links. Most of the main search engines change their algorithms quite frequently, doing this causes sites to go up and down in ranking but incoming links from websites, chats, blogs, and article placement can help give a site more consistent ranking rather than being at the mercy of an algorithm change.

And no virtual tour would be complete without a website, so let’s circle back to where we started, that all important author site. Do you have one? If you don’t you should not begin your virtual tour until you do. If you do have one, take a long, hard look at your site and see if it’s ready for virtual exposure. By this I mean that often times, websites aren’t nearly as “ready” as they could be. Why? Well for one your site design is really driven by your audience. Colors, styles, and wording will all depend on who you’re marketing to. Do you need lots of information or very little? All of this will depend on who your reader is. My site for example: http://www.amarketingexpert.com is packed with information. Why? Because authors and publishers arrive at my site hungry for knowledge so having articles, tips and lots of free information on there is necessary to not only get my audience to the site, but to keep them there.

Getting to know your reader is one of the most important components of any campaign and is especially true when you’re trying to go from a ho-hum site, to one that’s making the grade and converting visitors into customers. Do you know what your site conversion rate is? If you don’t you should; ask your web designer or site host for this information. It’s typically delivered in something called an Urchin report which is fairly easy to read and a wealth of information. If your site isn’t up to par, consider getting it Internet ready before you launch your tour. If you’re spending all this time sending folks to your site, you’ll want them to convert into buyers otherwise your time spent on the ‘Net is wasted.

Unlike a real tour around the country, a virtual tour isn’t associated with any timeline per se and it’s certainly not as expensive as the cost of travel and lodging. The impact from a tour, however, can be felt for a long time. The reason for this is that unlike print or broadcast media, every step you take on the ‘Net leaves a footprint. And the more footprints you have, the more times you’ll come up in a search and the more hits you’ll get on your site.

Also, consider this: the impact of going directly to your audience cannot be overstated. Rarely are you given the opportunity to gain direct access to your readers as you are on the ‘Net. You can’t accomplish this in a bookstore or even in the best news piece. And while traditional media and bookstore placement offer great promotional leverage, the ‘Net offers something that no other marketing programs do: a direct pipeline to your readers. So if you haven’t “gone virtual” you should consider it. No campaign is complete without it.

Wishing you virtual success!

Article Promotion Tips And Traps

Word Count:
413

Summary:
A great way to get highly targeted traffic plus relevant one-way backlinks to your site is through writing and submitting unique articles. Submitting these articles to free article directories or other websites that accept article submission will reward your website with valuable visits and backlinks.

Your article submission will reap visitors, so make sure you keep your website content easy to read as well as relevant and useful to your viewers. When search engines decide…

Keywords:
traffic, backlinks, articles, articles submission

Article Body:
A great way to get highly targeted traffic plus relevant one-way backlinks to your site is through writing and submitting unique articles. Submitting these articles to free article directories or other websites that accept article submission will reward your website with valuable visits and backlinks.

Your article submission will reap visitors, so make sure you keep your website content easy to read as well as relevant and useful to your viewers. When search engines decide who to give the highest ranks to, they look at and weigh a few different factors. These factors include links, but also content as well. Search engines have a tendency to place the websites with the best content at the top of the rankings list.

The whole reason to submit articles to directories in the first place is to generate a bunch of one way links pointing back to your site, which will in turn increase your daily traffic. Free article directories love your article submissions – if you give them an article/content they reward you with one-way links.

Make sure your articles are as effective as possible. Don’t forget to put your name at the end, and take credit for your articles. Place the URL correctly in the resource box in order for it to get counted properly – you wouldn’t want to be making all your submission efforts in vain.

Spend time when planning the short pitch that your resource box gives. Create a strong call to action so that people will want to click to visit your site – give them a good reason to click. If your resource box doesn’t sell the idea of visiting your website or engaging in your offer effectively, some of the benefits of your article and article submission will be put to waste.

When writing the article itself, follow a few simple guidelines. Don’t write in the third person narrative. Write the article as if you were directly talking to the reader. This makes it more personable, and will allow you to build a strong relationship with the reader. Give yourself credit when it’s due, if you’ve accomplished something that is worth mentioning, do it. You’ll want to create a positive image for yourself in the minds of the reader, you want their trust.

Always be sure to double check the links in your resource box. There’s nothing worse than getting a great article out there only to find out that the HTML was coded wrong so the link is broken.

When a new prospect makes the decision to take up a Work At Home Income Opportunity, that is made so freely available on the worldwide web today, much confusion can set in concerning what needs to be done first. Because it is so easy to implement, they may turn to an Adwords campaign. Without understanding adwords thoroughly, a new online business owner may run into a number of difficulties. What keywords are the best for advertising? How much is it going to cost? This author has struggled with adwords quite a bit as well as with the cheaper pay per click advertising sites. Luck did not follow, only an empty wallet. The amount of money spent becomes an issue fairly quickly and then the business owner may start thinking of alternative methods of advertising that may save them a lot of money. A great deal of discussion occurs in business forums concerning how much should be spent on an advertising budget. The subject of this article is to present tried and true advertising methods that will provide the business owner with permanent, long term advertising that costs nothing! Here are 4 FREE ways of advertising for your Work At Home Income Opportunity:

Work At Home Income Opportunity Articles: Find keywords that can compete against. Determine a set of keywords that draw about 10 million entries in Google that also have about 30 searches a day in Overture for the first attempt. Submit an article to an Article Directory using these keywords. In a few weeks it is very possible to find the article in the #1 spot for those keywords in Google if you submit the article to an article directory that has a high enough pr and you use your keywords effectively. This exercise will help you understand how keywords work in the search engines.

Work At Home Income Opportunity Blogging: Host your blog on your own web host if you are using blogger. Theoretically, this removes the “problem” flag from Blogger.com and you can post almost anything. Join a blog feeder like Feedburner.com which gives a blog wider exposure through RSS (Really Simple Syndication). Write your own articles for your blog. You can use the same articles that you submit to the article directories without problem. You own the article, you can do anything with it you want as long as it is original content. You can also use article services like Niche Articles for your blog. Hint – Do not use sources like Niche Articles when you submit to the Article Directories, you will get suspended. They are not original content and are likely to show up all over the web because a great number of authors ignore the original content policies set up by article directories. Only use these “club articles” in your blog after hosting the blog on your own web host server. Choose articles for your blog that are based on the keywords used in your own articles and on your webpage. Always include a link back to your webpage in your article and blog submissions. This creates a number of permanent back links to your webpage which will help your link popularity and your pr ranking.

Work At Home Income Opportunity Webpage: Then turn your attention to your webpage. Again, incorporate keywords into your webpage. When developing a linking strategy, use the keywords in the link title and link body to the webpage you are submitting. This includes submissions to the many free directories available on the worldwide web. You have to learn something about SEO(search engine optimization). Before long, with all the backlinks from articles, blogging, and linking, your webpage will probably show up in MSN or Google for the keywords used. If your web host has an analyzer, you will notice your keywords showing up in the search phrases. Your website is getting traffic!

Work At Home Income Opportunity Forum: Posting to any forum ends up in the search engines as well. The idea for this article was first published as a post to a forum. The link back to your webpage in the signature file will act just like an article, blog, or a link. It will boost your link popularity and your pr rank.

The slow methodical way is the best strategy for long term permanent growth in popularity for a webpage. If done properly, and with quality as well as quantity, increases in traffic can be seen in as little as six to eight weeks. As the pr of your web page increases, your webpage should crawl up to the number one spot for your keywords. The advantage is the traffic will only go away if the Work At Home Income Opportunity owner stops using these methods of free advertising!