Posts Tagged ‘advert’
advertising full service advertising agency
March 5th, 2011
Lizzie asks…
What would get you to hire a particular Advertising Agency?
I work at an ad agency, and am trying to come up with a creative commercial we can air on TV to get people to use our agency for their small businesses’ integrated marketing strategies (we are full service — everything from ideas/creative, to production and post, to internet advertising, google search, web building, media buying, placement, and strategy, and everything in between).
what would you want to see in that spot to get you to hire us? Humor? WHY we are the best? WHAT we can do for you?
any suggestions will be greatly appreciated.
admin answers:
i like to see the funny ads or something will be give me some inspiration…
it that ads got the thing like this, i like to watch it again and again…
when i make a research, i found the site talk about advertising…
if you like to get some idea or tip, i think you can go to http://www.hanrz.com/advertising
i hope you will get some idea at there…
good luck…
Richard asks…
I reported ad for 03′ Range Rover as possible fraud to the advertising agency, was I wrong to do so?
Hi there,
If you are interested in my car you should know that the car is as good as new. Never been wrecked or damaged, is in excelent condition. The total price I ‘m asking for the car including shipping and insurance fees will be $6,400.00USD. The car is absolutely perfect, a clear title, never been involved in any type of accident or had any paint or body work done! I live in Scotland now, where European specs are different from American and it costs me too much driving this car legally here and also there is nobody interested in buying it here that’s why I am selling it so cheap hoping to find a buyer since the car is located in USA at Moneybookers company. I would like to use MoneyBookers Shipping Department a
third party service to handle this transaction for our both safety and comfort. (they will take care of the shipping/payment). If still interested send me your full name and shipping address and I will open a case and they will contact you with info about the case.
admin answers:
Yes that ad is a SCAM .Its just an ad to steal peoples money. The person running the add for the car doesnt even own it. You done good to report it. That is a common scam on ebay. craigslist and other venues. ……….UJN
Nancy asks…
Whats a good way to new clients?
For a startup advertising agency? I work full time. I have a good job. But I’d like to start this on my own- from scratch. Can someone please advice?
(I’d like to offer my service other than my local hometown)
Do I call, email? Newsletters? Postcard? Help!
Ummm. this is no porno guys. so please those comments I will not allow.
admin answers:
You start by creating a strategic business plan. You need to identify who your ideal clients are. What problem of theirs will you solve? Who is your competition and why are you better than they are? Why should your prospects trust you?
Once you have a plan, then you start by using your advertising talents to attract your target market to you. Show how wonderful you are. Donate your services to local non-profits to build a portfolio and/or contacts.
James asks…
What is the typical real estate commission earned by an agent in Utah? Our agent is asking 7% (sellers).?
We are selling our home and our agent has stated that she charges 7% commission on the sale. I’ve seen other agencies that advertise 2% or 3% for fewer services, but I’m wondering if the 7% she’s charging is typical for full-service agents in the state of Utah?
admin answers:
6% is “normal” and each agent gets 3%.
It’s a really soft market. I’d shop around for real estate agents. There are some listing agents that will do it for 1% or put it up on the MLS (which is really all you need) for $500-$1000.
My advice to you would be to not pay more than 1.5% to a listing agent in this market. Offer it to her and she can accept or decline.
Do the math. On a $200,000 home, 3% is $6000. If she puts in 40 hours of work to close the deal (most likely she won’t come anywhere close to that), she’s getting paid $150 per hour. Some doctors don’t make that.
It’s a soft market and agents are hungry.
Daniel asks…
Advertising Report?
Advertising Report
1. Introduction
My report is based on advertising and how much it influences our behaviour and actions.
Advertising is a type of communication aimed to sell a product, service and/or beliefs, by influencing the desired product to a specific target audience. Advertising is an competetive industry and is one of the top bussinesses around the world, spending over $385 billion dollars each year.
Advertising is surrounding our everyday lives, for example, television, radio, movies, magazines, newspapers, video games, Internet etc. Even the smallest things that wouldn’t cross our minds are still adverts, for example behind shopping reciepts, cinema coupons, SMS (short message service), telephone hold messages, side of buses and seats of grocery carts.
It gives out messages that try to influence certain types of audiences with catchy headlines and attention grabbing phrases and very attractive men and women.
2.1 Symbolic codes
Symbolic codes reflect the type of non-verbal communications we use in everyday life. Also are a way of getting extra attention on adverts.
When I surveyed 30 people, 43% of the people said, product is the main thing they look for in an advert, while brand and person both got 16% and others got 23%.
2.1.1 Colours
Colours bring out the effect of either older images or even the latest. Some advertising agencies decide to choose black and white colours because its a sign of an old classic touch. Also other agencies like to do bright colours to get more attention, because many people have difficulties in life and would like to see bright colours simply because it brings out very happy and cheerful thoughts that everyone would like to have in their lives.
By looking at the Emporio Armani watch advert, you could tell that it is trying to manipulate the audience by allowing them to think the watch will stay forever and always look classic.
2.1.2 Costumes
The style of clothing can tell you more about the historical date or type of character.
2.1.3 Setting
The environment can suggest the type of product it will be representing or the type of person representing the product.
2.1.4 Body language
In adverts, people try to use the right body language (head tilt, hip shift, bent knee, hand gesture, etc.) to show if someone is sad, happy, in love, angry, etc. and try to represent what the product is about.
By looking at the Emporio Armani watch advert, you could see the ladys face is to the side and looking straight forward, trying to say its a straight forward watch, you will have no problems with it.
2.2 Written codes
Any written information on the advert is classified into written codes.
2.2.1 Headings
Headings tries to introduce you to the product, whether its the brand name or what the product is used for. For example in the Lux soap advert, the heading tells you how Hollywood stars use it and how they have nice clean skin all the time.
2.2.2 Catchphrases
People don’t have time to read the whole advert, so catch phrases are very catchy, even for a few seconds. Catchphrases are a way of tricking people on how good the product is, in a glimpse. When people tend to look at the advert they don’t realise how bad the product is but always look on the good side of the product.
2.2.3 Product information
Product information gives more information about the product. In the earlier days (1950′s) people were not as busy as nowadays, they had time to read full length pages but now we are so busy that we tend to flick through the adverts, choosing the catchy and most appealing ones to read quickly. On the Aydes advert you could see how much writing there is and its telling more about the product and what the benefits are.
2.3 Technical Codes
Technical codes rely on the technology of image to create meaning.
2.3.1 Shot type and angle
Shot type and angle can be used to express point of view or the relationships between people and their environment. Camera angles can also be used to create an emotional meaning.
2.3.2 Lightning
Lighting, such as brightness, dim light, or shadow can affect our response to the person in the advert or even the product.
3. A.I.D.A
3.1 Attention
Adverts must captures the readers attention if they wish to get a good amount of people to buy the product. Producers must make the advertisement stand out, attention grabbing and unique.
On my recent survey, 63% of the people said television was the most looked at advertisement. I believe people don’t realize how much of things are actually advertised.
3.2 Interest
When adverts have got the audiences attention, they must keep interest by using readers beliefs, values, attitudes and desires to keep them reading.
3.3 Desire
To have a successful advert you will need the readers to have a desire, whether its losing weight or becoming more attractive. The main target is to make the audience feel more attractive and sexy with the product, usually trying to show a better life with the product.
3.4 Action
Action is trying to get the advert to send some kind of invitation to get the readers by saying phrases like ‘hurry last days’ or ‘stocks won’t last’, which makes the consumer believe they don’t have much time.
4. Stereotypes
Stereotypes are a way of grouping people together by the way they look and/or behave. It relies on symbols in order to group these people together. It is also used as a shortcut in communication so that the reader understands quickly about the characters, the advertisers want to portray.
5. Language
5.1 Connotative
Connotative means symbols that have meaning, for example, red is a symbol for love, evil, death, blood.
5.2 Emotitive
When words or visual images add either a positive or negative meaning to something we see, hear or believe.
5.3 Colloquial
Colloquial is very informal, friendly, down to earth language, it includes abbreviations and contractions, use of idioms, most catch phrases and slogans.
5.4 Figuarative
Figuarative includes the use of poetic devices, for example metaphor, simile, personification, alliteration, assonance and onomatopoeia.
5.5 Neologisms
Neologisms are words that sound attractive and catchy are used in adverts because it seems to have been invented because they sound good.
6. Context
Context is about the consumer and producer of advertising.
6.1 Producer
Producers are the ones who make the adverts. Companies design and make the products which then, the products go to the producer to get pictures taken of and get used for advertisements. To make a successful advert, advertisers must add film language, AIDA, stereotypes, language, deign and layout, repetition and testimonials.
6.2 Consumer
The consumer are the people who views or reads the text on an advert. On an average, 89% of the people said they don’t think they could be influenced easily.
7. Conclusion
Advertising has changed after so many years, people tend to get distracted and buy things that are not needs. Although many people on the surveys said they dont get influenced easy, i think that everyone has a weak point. I believe that people do buy advertised products because they want something new, or want to get success with a particular product. If people didn’t buy advertised products, bussinesses would be bankrupt by now, but they make so much profit, it is impossible for them to even think about closing the bussiness down. So you see, advertising isn’t about the product anymore, its all about the image and how it set out to look.
is it good or bad and how can i improve it also any errors in my writing please
admin answers:
Honestly? You don’t say how old you are but if this is for college.. It is bitty, disjointed and poorly structured. I’m guessing English is not your first language. Use a spell checker at least even if you have trouble with grammar.
Sounds like you have cut and pasted bits from other people’s reports and you don’t really understand what you are writing about.
Look up Neologism.
Sorry.
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Posted in advertising | 
Tags: advert, advertising, full service advertising, full service advertising agency, funny ads, google search web, information, insurance fees, person, type | 
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Do’s and don’ts of advertising
June 2nd, 2010
To start I need to tell you that advertising is not the best way to effectively market your business, there are many better ways to market. Advertising may be the most popular method, but far too many people stop there. Since advertising is often the most expensive marketing option it’s not surprising that many businesses get bogged down over marketing. Wouldn’t it be great if there were other, more cost effective ways to market your business?
Well there are, like Direct Mail, Internet, Telephone, Email (with permission), etc, and I’ll get to them later, for now, if you are advertising already, here are some important do’s and don’ts.
First make a decision to stop any current advertising that isn’t working for you. I have to say that first because, although it may seem obvious, many businesses keep on advertising in the same places year after year, whether they know its working for them or not!
Next work out a way to measure whether your advertising is working for you. Far too many businesses use up their advertising budget every year, without testing to see what is working for them. This doesn’t make sense! If an advert is working then fine, you want to keep running it and maybe even expand that particular advert further and spend more on it, but if an advert isn’t working you need to stop running it now, and instead allocate the money you would have used on it to other marketing methods, which have a much higher chance of success.
Then you should choose adverts that are designed to bring in a response. That is ‘direct response advertising’. There is a lot of talk in marketing circles about ‘brand’ advertising, but unless your company is a household name, brand advertising will have very little chance of working for you. Those large companies which use this method have spent thousands if not millions establishing their brand. If you are a small business then brand advertising will be a waste of your money.
This means that the purpose of your adverts should be to obtain a response. The bonus of this is that response advertising is easier to measure to see if its working for you.
So how do you put together a direct response advert?
Here is the proven formula for success: -
The most important part of the whole advert is the headline. If you don’t have an actual headline then it’s the first few words of the advert itself. It MUST capture the reader’s attention.
Tip if you have been using the name of your company here, stop, you should use this important space to lead with an exciting statement about your product or service.
The main body of your advert should speak to the reader personally and tell them about the benefits they will get from your product or service.
Don’t forget to include a call to action. This is where you tell the reader what they should do to follow through and get in touch with you or place an order etc. When you book an advert you should insist that it is placed on the right hand page, which is where people’s eyes are drawn first, so statistically more people will actually see, and have a chance to read and respond to, your advert.
Don’t book a long advertising run, or a large advert, until you have tested the advert first, and then only re-book if its working for you.
So, don’t waste your money on ineffective advertising, you could get much better results for less money using a mixture of other marketing methods. And meanwhile, only use adverts that have proved profitable for you.
Posted in advertising |
Tags: advert, advertising, article body, brand, business, current advertising, direct mail, direct response advertising, Don, household name, mail internet, marketing, marketing methods, money, response |
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IT Jobs: How to increase your return on investment with online advertising
January 13th, 2010
With predictions that the UK will be the first economy to spend more money on the Internet than on TV advertising, writing effective copy for your IT job positions is something that will separate you from your competition.
With over 60,000 IT jobs advertised daily, online job advertising has now become the main technique for recruiting new employees. Nearly every candidate looking for IT positions look on the Internet first, so getting it right has never been more important. Read the rest of this entry »
Posted in advertising, business, Internet Marketing |
Tags: advert, candidate, copy, job, job seeker, job seekers, keyword, recruitment consultancies, sifting through, UK, understanding your audience |
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