Above And Beyond Promotion

When it comes to advertising or tv/radio programmes etc being controversial?

why do the minority have ‘control’? What I mean is that every time I see an article about an advert (be it billboard or tv) or a tv programme or some other such media being banned due to complaints, the number of complaints is incredibly low relative to the amount of people that must have seen/heard the offending media. It seems that it only takes a handful of modern day Mary Whitehouses to cause a tremendous fuss. Why is this? Whatever happened to majority rules?

ADVERTISING…What would be a fun/easy/interesting product to design an advertising campaign for? ?

I have a photography project due soon which is to design a 5 image advertising campaign for ANY product or service of my choice for use in billboards, magazines etc. I’m having trouble even knowing what product or service to choose as it can be literally anything!! Any help is greatly appreciated!

Looking for photo of a Three’s Company / Laverne & Shirley billboard by WGRZ-TV out of Buffalo, NY from 1982?

Back in 1982 WGRZ-TV 2 out of Buffalo had billboards up all throughout Buffalo advertising the shows Three’s Company & Laverne & Shirley. Looking for someone from the station, etc. that might have a photo of this particular billboard. I collect photos of vintage billboards and would like to have a photo of the billboard for my collection. Thanks.

How do I PERMANENTLY hide or get rid of the advertising that keeps appearing in my sbcglobal.net email?

Unwanted ads are EXTREMELY irritating! I want my email to contain email, not act as a freaking billboard.

What’s the weirdest/funniest town name you’ve ever heard of?

Once on a road trip I saw a giant billboard advertising Hillbilly Junction. I lmao’d when I saw it, especially because of the giant guy in overalls and a straw hat beckoning people to come see their town!!! So what’s the weirdest or funniest town name you’ve ever heard off???

I need help with my business coursework on my marketing campaign?

i have created an arcade business in alexandra palace and im a small business at the moment. it says i have to do these things

Discuss the main ways in which a business can promote and advertise its products and services. Also discuss how legal constraints can affect how it does this. Use examples to illustrate your discussion.

Select the sales and advertising promotion methods which you feel are most appropriate for your business. Explain how you plan to use them and why they are the most appropriate for your business. You can also use the findings from your target market and competitor research to justify your choice of promotions.

Draft a couple of examples of the promotional materials you will use. For example, design a poster, newspaper advert or a business card promoting your business.

Research the possible costs of promoting your business. For example, how much will it cost to place an advert on the side of a local bus, produce 5000 flyers, 200 business cards, or a radio advert? You should include some proof that you have carried out this research eg a table of costs or promotional information from a leaflet printing business. You can use www.trade-print.com to find information on the cost of printing leaflets.

Create a budget table showing the cost of each of the individual forms promotion that you have chosen to use and the total cost of your marketing campaign.

Evaluate the possible effects that the cost of your marketing campaign and its success would have upon the finances of your business.

Resume Opinions Please?

Need some opinions on how to make my resume better. The format will not look like this. Thanks!
Here is the resume:

Address
555-555-5555
555-555-5555
email@email.com
My Name
Objective
To obtain a challenging position with a market leader and contribute to the company’s successes by using my skills and experiences in account management, communication, marketing, and sales.

Professional Summary
Experienced marketing and sales representative with skills in communication, sales, advertising, marketing, design, and publishing. Visionary leader adept at building relationships with customers and vendors. Experience in presenting proposals and presentations to senior and lower management. Proven experience in completing time sensitive projects. High level of motivation, energy, dedication, and organization.

Experience
11/07-04/08CompanyAddress
Marketing Manager
•Managed the sales, public relations and marketing department by implementing sales skills, account management skills, and promotional ideas.
•Created media kits, press kits, and promotional flyers for in-house publications and projects.
•Managed marketing accounts through ad placement, product creation, and marketing advice and consultation.
•Experience in recruiting and hiring employees.
•Successfully sold websites, promotional products, and advertisements in Tennessee Valley Advertising and Publishing’s in-house publications as well as their clients’ publications.
•Helped to launch new publications by creating media and press kits, introducing the publications to potential clients, and selling advertising space in these publications.

12/06-10/07CompanyAddress
Account Executive
•Generated office equipment sales in an assigned territory by prospecting, cold calling, setting appointments, and maintaining relationships with current and potential clients.
•Worked toward meeting individualized goals.
•Trained and demonstrated office products and services to current and potential clients.

06/06-11/06CompanyAddress
Inside Sales Representative/Sales Assistant
•Managed national and church accounts by completing sales orders, prospecting, cold calling, closing sales and assisting with clients’ concerns and questions.
•Created advertising and marketing materials for advertising space in the newspaper using Microsoft Word and Microsoft Publisher.
•Assisted the retail sales staff in their sales, paperwork, and phone calls.

07/00-09/02CompanyAddress
Assistant
•Designed personal and business logos for a wide number of local businesses
•Trained to personalize customer’s needs at “company”.
•Effectively communicated with customers at “company” to meet their personal needs and personalized sales by consulting them on designs, products, and services.
Education
2009 (anticipated) College Address
•B.S., Business Management and Marketing.
•Studies include, but are not limited to, Business Management, Accounting, Marketing, Advertising, Consumer Behavior, and Economics.
•Current Junior.

1998 High SchoolAddress

Skills

•Computer skills including experience in Microsoft Office Products, CoralDraw9, Adobe Photoshop, and Adobe Illustrator.
•Sales experience in cold calling, setting appointments, prospecting, proposals, and closing.
•Experience in creating press releases, press kits, and media kits.

What would you do if…?

Scenario:

You are working on a promotional advertising campaign for a product whose manufacturer is exploiting a third world workforce. However you are aware that the third world workforce is at least gaining come income product. What do you do? As a designer do you have ethical and moral responsibilities?

Marketing/Promotional arm of FOREIGN (non US) company – qualifies as not-for-profit company?

Hi there, i am intending on setting up a marketing and promotional arm in the US (california) of my FOREIGN non-US company. Can this intended marketing and promotional arm in the US come under a “not for profit” company?

I don’t intend on generating any profits through this marketing US arm of my company — it is just to promote the foreign company’s products in the US (for which i am already paying witholding tax at 30% on all US sales, being a foreign entity). This intended US based marketing arm of my company is ONLY for promotiional and advertising purposes and for attracting sales between US vendors and my NON-US parent company (once again my non-US company is paying witholding tax of 30% already on my US sales). My intended american arm is NOT going to be garnering any profit or income whatsoever, it is only there to market and elicit sales for my parent non-US company, hence can it be termed as a “not for profit” company since it’s only going to carry out marketing and promotional activities??

Please advise, thanks!

I need to find information on watches, help please?

I have an accessories project for my specialty merchandising class. The topic I was given is watches. I have to have information on the following…
Market Size, History, Product Info(trends, styles, special care), Customers, Publications, Market Info, Merchandising strategies & problems, Key manufacturers, Retailers, Promotional techniques, and advertising techniques. I don’t need answers to these topics, just need to know where I could find information like this so I can answer the questions. Thanks so much!

How can I get free classified advert in my area?

I need to promote my website, where I sell puppies, my sales are very low and I don’t have money to advertise. I have been trying to get the website known locally but the responses were too low. While chatting through yahoo messenger, a guy told me I can get free online classified advert. I googled for it but got few website, most of them are not free and most of them don’t have my country.

Question for those who play online games?

Online games at sites such as shockwave, playfirst, yahoo, iwin, big fish and more. On these sites they have a way for you to get some games for free. All you have to do is try or purchase an offer they advertise for you to try or purchase. My question is has anyone got a game for free by doing this? If so, was there advertising in your free game or none at all?

Is there a free online site to record, review, and remind me of my auto maintenance history?

I’m using the Yahoo Autos site to remind me of oil changes, but I would like to find a comprehensive website to record my entire auto maintenance history. It should remind me of tire rotations, oil changes, tune-ups, brake checks, etc. I don’t want to pay for this service, there should be dozens of sponsors wanting to advertise on this website. It’d be nice to have the reminders posted to My Yahoo page, similar to the Yahoo Autos section, but I don’t need that integration just yet. Is anyone tracking their auto maintenance online?

Where can I possibly setup & create a free website to market and advertise an online business?

Yahoo charges about $34.95/year and stores only 1 email, versus $9.95/month + $25.00 startup fee, but will store up to 10 emails. However, if I use Web Hosting ~ I’d have to pay $11.95/month ($25 startup fee waived) but I’ll be able to store up to 1000 business emails.

What I’m really looking for is a way to create a business website with at least a small or no startup fee that could filter into Amazon and Ebay and vice versa just like my PayPal account (into Ebay). Is that a possibility?
Wonderful! I like all your answers. In fact, I’m actually checking out each of the website that you’ve all suggested so far. Thanks a bunch!

Did Yahoo send around e-mails confirming lottery winnings on Yahoo Promotional Lottery 2009? See attachment?

YAHOO PROMOTION LOTTERY RESULTS 2009

FROM: THE DESK OF THE CLAIMS DIRECTOR,
INTERNATIONAL FINANCIAL PROMOTIONS/PRIZE AWARD DEPARTMENT,
44 Moorfields, London EC2Y 9AL UNITED KINGDOM.
YAHOO9/315116127/27
BATCH: 15/623/UK.
Registered Lottery No 220949

CONGRATULATIONS

OFFICIAL CONFIRMATION DATE: 18-06-2009

DEAR: ESTEEMED WINNER,

Thanks for your email response. Firstly, the Yahoo! Corporation would like to officially congratulate you for being a winner of our online Financial Promotions Programmes organized by Yahoo! Corporation here in London, United Kingdom. This is to inform you that the promotions verification department have successfully confirmed your winning information to enable us process and remit your winning amount to you and upon confirmation of your details.

Consequentely It is the sole responsibility of your assigned Remittance Director to get you acquainted with the procedural claims formalities and shall also be rendering you every needed assistance and guideline regarding the remittance of your cash prize.

Please note that the Yahoo! Microsoft Executives would like to inform you that the promotions programmes which has been officially tagged ‘Thanks To Have Contributed To our Financial Success’ was held to appreciate our numerous Web Customers for their immense contribution to the success of Yahoo! Corporation. The Yahoo! Corporation, which has about 75 percent worldwide market share in the online search business and that the online advertising industry – which today stands at more than $40 billion – is forecast to reach $80 billion in the next three years. Both Microsoft and Yahoo are strongly motivated to find ways to dethrone Google, the current market leader, and the combined mass of the two companies´ client and consumer bases could generate a viable competitor to Google on both the desktop and the mobile device.It is also important that I inform you that there was no sales of tickets as the draws was conducted by assigning various Individual email addresses to different ticket numbers for representation and privacy. Please note that this email addresses is normally supplied to us by free email services providers such as Yahoo, Hotmail, Aol amongst others. However, we clearly spelt out in our lottery terms and condition various modalities which those who emerged lucky winners are to use in collecting their prize money.

For the remittance process to be carried out, those who reside outside the United Kingdom are to use the services of a courier service company whose duty is to deliver their Parceled Cheques including all officail/Legal Documents to them at their designated address. Please note that for this option, delivery cannot be carried out to P.O. BOXES, and the courier cost is to be paid to the courier company before they will have to commence delivery of your certified winning cheque to your doorstep for cashing.

However, for the Courier delivery option which is for winners who do not reside close to London i.e. United Kingdom, you will be required to contact a courier company who will then ship your cheques or transfer your winning prize to them in their respective countries while they in turn pay the delivery expenses and proceed with the cheque to any bank in their country where the full value to the cheque will be paid to them. Therefore, because you are not residing close to the United Kingdom, we have have forwarded your winning cheque and Certificate of winning to the courier company who will be delivering it safely to you in your country.

In line with this, you are advised to contact the courier company for the cost of delivering your winning cheque of One Million Great British Pounds safely to your designated address in your country for cashing.

Please note: All Further Correspondences should be directed to the email address of the courier company as provided in the contact information stated below:

Please find details of the Courier Service Company below:

CONTACT INFO:
AIR CARGO EXPRESS INTERNATIONAL
PRIMARY BUSINESS ADDRESS: GARRICK HOUSE, 26 – 27 SOUTHHAMPTON STREET
Email: aircargoexpressintl@live.co.uk
Tel: +447024064787
All Enquiries should be directed to the person of:
MR. CHRISTOPHER BARRETT
Customer Service Officer,
Customer Information and Enquiry Department
Email:aircargoexpressintl@live.co.uk
Tel: +447024064787

Please note that Contact should be established within twenty four hours of receiving this email so that details of the delivery of your cheque will be communicated to you. In establishing contact, the Number:…………….should also be included, in your email among with your full names, contact address, direct telephone numbers so that your letter can be honoured.

Furthermore, the Number:………………… is a very important and confidential order number which is to be included in your email to the courier company and carefully noted. Also, I must inform you

Any one want to edit my work, its already been done but a second time… give opinions on how to make it beter

Any one want to edit my work, its already been done but a second time… give opinions on how to make it beter
Advertising Report

1. Introduction

My report is based on advertising and how much it influences our behaviour and actions.

Advertising is a type of communication aimed to sell a product, service and/or beliefs, by influencing the desired product to a specific target audience. Advertising is an competetive industry and is one of the top bussinesses around the world, spending over $385 billion dollars each year.
Advertising is surrounding our everyday lives, for example, television, radio, movies, magazines, newspapers, video games, Internet etc. Even the smallest things that wouldn’t cross our minds are still adverts, for example behind shopping reciepts, cinema coupons, SMS (short message service), telephone hold messages, side of buses and seats of grocery carts.
It gives out messages that try to influence certain types of audiences with catchy headlines and attention grabbing phrases and very attractive men and women.

2.1 Symbolic codes

Symbolic codes reflect the type of non-verbal communications we use in everyday life. Also are a way of getting extra attention on adverts.
When i surveyed 30 people, 43% of the people said, product is the main thing they look for in an advert, while brand and person both got 16% and others got 23%.

2.1.1 Colours

Colours bring out the effect of either older images or even the latest. Some advertising agencies decide to choose black and white colours because its a sign of an old classic touch. Also other agencies like to do bright colours to get more attention, because many people have difficulties in life and would like to see bright colours simply because it brings out very happy and cheerful thoughts that everyone would like to have in their lives.
By looking at the Emporio Armani watch advert, you could tell that it is trying to manipulate the audience by allowing them to think the watch will stay forever and always look classic.

2.1.2 Costumes

The style of clothing can tell you more about the historical date or type of character.

2.1.3 Setting

The environment can suggest the type of product it will be representing or the type of person representing the product.

2.1.4 Body language

In adverts, people try to use the right body language (head tilt, hip shift, bent knee, hand gesture, etc.) to show if someone is sad, happy, in love, angry, etc. and try to represent what the product is about.
By looking at the Emporio Armani watch advert, you could see the ladys face is to the side and looking straight forward, trying to say its a straight forward watch, you will have no problems with it.

2.2 Written codes

Any written information on the advert is classified into written codes.

2.2.1 Headings

Headings tries to introduce you to the product, whether its the brand name or what the product is used for. For example in the Lux soap advert, the heading tells you how Hollywood stars use it and how they have nice clean skin all the time.

2.2.2 Catchphrases

People don’t have time to read the whole advert, so catch phrases are very catchy, even for a few seconds. Catchphrases are a way of tricking people on how good the product is, in a glimpse. When people tend to look at the advert they don’t realise how bad the product is but always look on the good side of the product.

2.2.3 Product information

Product information gives more information about the product. In the earlier days (1950′s) people were not as busy as nowadays, they had time to read full length pages but now we are so busy that we tend to flick through the adverts, choosing the catchy and most appealing ones to read quickly. On the Aydes advert you could see how much writing there is and its telling more about the product and what the benefits are.

2.3 Technical Codes

Technical codes rely on the technology of image to create meaning.

2.3.1 Shot type and angle

Shot type and angle can be used to express point of view or the relationships between people and their environment. Camera angles can also be used to create an emotional meaning.

2.3.2 Lightning

Lighting, such as brightness, dim light, or shadow can affect our response to the person in the advert or even the product.

3. A.I.D.A

3.1 Attention

Adverts must captures the readers attention if they wish to get a good amount of people to buy the product. Producers must make the advertisement stand out, attention grabbing and unique.
On my recent survey, 63% of the people said television was the most looked at advertisement. I believe people don’t realise how much of things are actually advertised.

3.2 Interest

When adverts have got the audiences attention, they must keep interest by the readers, by using readers beliefs, values, attitudes and desires to keep them reading.

3.3 Desire

To have a successful advert you will need the readers to have a desire, whether its losing weight or becoming more attractive. The main target is to make the audience feel more attractive and sexy with the product, usually trying to show a better life with the product.

3.4 Action

Action is trying to get the advert to send some kind of invitation to get the readers by saying phrases like ‘hurry last days’ or ‘stocks won’t last’, which makes the consumer believe they don’t have much time.

4. Stereotypes

Stereotypes are away of grouping people together by the way they look and/or behave. It relies on symbols in order to group these people together. It is also used as a shortcut in communication so that the reader understands quickly about the characters, the advertisers want to portray.

5. Language

5.1 Connotative

Connotative means symbols that have meaning, for example, red is a symbol for love, evil, death, blood.

5.2 Emotitive

When words or visual images add either a positive or negative meaning to something we see, hear or believe.

5.3 Colloquial

Colloquial is very informal, friendly, down to earth language, it includes abbreviations and contractions, use of idioms, most catch phrases and slogans.

5.4 Figuarative

Figuarative includes the use of poetic devices, for example metaphor, simile, personification, alliteration, assonance and onomatopoeia.

5.5 Neologisms

Neologisms are words that sound attractive and catchy are used in adverts because it seems to have been invented because they sound good.

6. Context
Context is about the consumer and producer of advertising.

6.1 Producer

Producers are the ones who make the adverts. Companies design and make the products which then, the products go to the producer to get pictures taken of and get used for advertisements. To make a successful advert, advertisers must add film language, AIDA, stereotypes, language, deign and layout, repetition and testimonials.

6.2 Consumer

The consumer are the people who views or reads the text on an advert. On an average, 89% of the people said they don’t think they could be influenced easily.

7. Conclusion

Advertising has changed after so many years, people tend to get distracted and buy things that are not needs. Although many people on the surveys said the dont get influenced easy, i think that everyone has a weakness point. I believe that people do buy advertised products because they want something new, or want to get success with a particular product. If people didn’t buy advertised products, bussinesses would be bankrupt by now, but they make so much profit, it is impossible for them to even think about closing the bussiness down. So you see, advertising isn’t about the product no more, its all about the image and how it set out to look.

please read this and tell me if its good?

please dont leave, read this

Advertising Report

1. Introduction

My report is based on advertising and how much it influences our behaviour and actions.

Advertising is a type of communication aimed to sell a product, service and/or beliefs, by influencing the desired product to a specific target audience. Advertising is an competetive industry and is one of the top bussinesses around the world, spending over $385 billion dollars each year.
Advertising is surrounding our everyday lives, for example, television, radio, movies, magazines, newspapers, video games, the Internet, also even the smallest things that wouldn’t cross our minds are still adverts, for example behind shopping reciepts, cinema coupons, SMS (short message service), telephone hold messages, side of buses and seats of grocery carts.
It gives out messages that try to influence certain types of audiences with catchy headlines and attention grabbing phrases and very attractive men and women.

2.1 Symbolic codes

Symbolic codes reflect the type of non-verbal communications we use in everyday life. Also are a way of getting extra attention on adverts.
When i surveyed 30 people, 43% of the people said, product is the main thing they look for in an advert, while brand and person both got 16% and others got 23%.

2.1.1 Colours

Colours bring out the effect of either older images or even the latest. Some advertising agencies decide to choose black and white colours because its a sign of an old classic touch. Also other agencies like to do bright colours to get more attention, because many people have difficulties in life and would like to see bright colours simply because it brings out very happy and cheerful thoughts that everyone would like to have in their lives.
By looking at the Emporio Armani watch advert, you could tell that it is trying to manipulate the audience by allowing them to think the watch will stay forever and always look classic.

2.1.2 Costumes

The style of clothing can tell you more about the historical date or type of character.

2.1.3 Setting

The environment can suggest the type of product it will be representing or the type of person representing the product.

2.1.4 Body language

In adverts, people try to use the right body language (head tilt, hip shift, bent knee, hand gesture, etc.) to show if someone is sad, happy, in love, angry, etc. and try to represent what the product is about.
By looking at the Emporio Armani watch advert, you could see the ladys face is to the side and looking straight forward, trying to say its a straight forward watch, you will have no problems with it.

2.2 Written codes

Any written information on the advert is classified into written codes.

2.2.1 Headings

Headings tries to introduce you to the product, whether its the brand name or what the product is used for. For example in the Lux soap advert, the heading tells you how Hollywood stars use it and how they have nice clean skin all the time.

2.2.2 Catchphrases

People don’t have time to read the whole advert, so catch phrases are very catchy, even for a few seconds. Catchphrases are a way of tricking people on how good the product is, in a glimpse. When people tend to look at the advert they don’t realise how bad the product is but always look on the good side of the product.

2.2.3 Product information

Product information gives more information about the product. In the earlier days (1950′s) people were not as busy as nowadays, they had time to read full length pages but now we are so busy that we tend to flick through the adverts, choosing the catchy and most appealing ones to read quickly. On the Aydes advert you could see how much writing there is and its telling more about the product and what the benefits are.

2.3 Technical Codes

Technical codes rely on the technology of image to create meaning.

2.3.1 Shot type and angle

Shot type and angle can be used to express point of view or the relationships between people and their environment. Camera angles can also be used to create an emotional meaning.

2.3.2 Lightning

Lighting, such as brightness, dim light, or shadow can affect our response to the person in the advert or even the product.

3. A.I.D.A

3.1 Attention

Adverts must captures the readers attention if they wish to get a good amount of people to buy the product. Producers must make the advertisment stand out, attention grabbing and unique.

3.2 Interest

When adverts have got the audiences attention, they must keep interest by the readers, by using readers beliefs, values, attitudes and desires to keep them
reading.

3.3 Desire

To have a successful advert you will need the readers to have a desire, whether its losing weight or becoming more attractive. The main target is to make the audience feel more attractive and sexy with the product, usually trying to show a better life with the product.

3.4 Action

Action is trying to get the advert to send some kind of invitation to get the readers by saying phrases like ‘hurry last days’, or ‘stocks won’t last’, which makes the consumer believe they don’t have much time.

4. Stereotypes

Stereotypes are away of grouping people together by the way they look and/or behave. It relies on symbols in order to group these people together. It is also used as a shortcut in communication so that the reader understands quickly about the characters, the advertisers want to portray.

5. Language

5.1 Connotative

Connotative means symbols that have meaning, for example, red is a symbol for love, evil, death, blood.

5.2 Emotitive

When words or visual images add either a positive or negative meaning to something we see, hear or believe.

5.3 Colloquial

Colloquial is very informal, friendly, down to earth language, it includes abbreviations and contractions, use of idioms, most catch phrases and slogans.

5.4 Figuarative

Figuarative includes the use of poetic devices, for example metaphor, simile, personification, alliteration, assonance and onomatopoeia.

5.5 Neologisms

Neologisms are words that sound attractive and catchy are used in adverts because it seems to have been invented because they sound good.

6. Context
Context is about the consumer and producer of advertising.

6.1 Producer

Producers are the ones who make the adverts. Companies design and make the products which then, the products go to the producer to get pictures taken of and get used for advertisements. To make a successful advert, advertisers must add film language, AIDA, stereotypes, language, deign and layout, repetition and testimonials.

6.2 Consumer

The consumer are the people who buy the product, that could be influenced by advertising. On an average, 89% of the people said they don’t think they could be influenced easily.

7. Conclusion

Advertising has changed after so many years, even though it is not about the product anymore, people tend to get distracted and buy things that are not needs. Although many people on the surveys said the dont get influenced easy, i think that everyone has a weakness point. I believe that people do buy advertised products because they want something new, or want to get success with a particular product. If people didn’t buy advertised products, bussinesses would be bankrupt by now, but they make so much profit, it is impossible for them to close it down. So you see, advertising isn’t about the product no more, its all about the image and how it sets out to look.
for a year 11 student

any one want to edit my work, its already been done but a second time… give opinions on how to make it beter

Advertising Report

1. Introduction

My report is based on advertising and how much it influences our behaviour and actions.

Advertising is a type of communication aimed to sell a product, service and/or beliefs, by influencing the desired product to a specific target audience. Advertising is an competetive industry and is one of the top bussinesses around the world, spending over $385 billion dollars each year.
Advertising is surrounding our everyday lives, for example, television, radio, movies, magazines, newspapers, video games, Internet etc. Even the smallest things that wouldn’t cross our minds are still adverts, for example behind shopping reciepts, cinema coupons, SMS (short message service), telephone hold messages, side of buses and seats of grocery carts.
It gives out messages that try to influence certain types of audiences with catchy headlines and attention grabbing phrases and very attractive men and women.

2.1 Symbolic codes

Symbolic codes reflect the type of non-verbal communications we use in everyday life. Also are a way of getting extra attention on adverts.
When i surveyed 30 people, 43% of the people said, product is the main thing they look for in an advert, while brand and person both got 16% and others got 23%.

2.1.1 Colours

Colours bring out the effect of either older images or even the latest. Some advertising agencies decide to choose black and white colours because its a sign of an old classic touch. Also other agencies like to do bright colours to get more attention, because many people have difficulties in life and would like to see bright colours simply because it brings out very happy and cheerful thoughts that everyone would like to have in their lives.
By looking at the Emporio Armani watch advert, you could tell that it is trying to manipulate the audience by allowing them to think the watch will stay forever and always look classic.

2.1.2 Costumes

The style of clothing can tell you more about the historical date or type of character.

2.1.3 Setting

The environment can suggest the type of product it will be representing or the type of person representing the product.

2.1.4 Body language

In adverts, people try to use the right body language (head tilt, hip shift, bent knee, hand gesture, etc.) to show if someone is sad, happy, in love, angry, etc. and try to represent what the product is about.
By looking at the Emporio Armani watch advert, you could see the ladys face is to the side and looking straight forward, trying to say its a straight forward watch, you will have no problems with it.

2.2 Written codes

Any written information on the advert is classified into written codes.

2.2.1 Headings

Headings tries to introduce you to the product, whether its the brand name or what the product is used for. For example in the Lux soap advert, the heading tells you how Hollywood stars use it and how they have nice clean skin all the time.

2.2.2 Catchphrases

People don’t have time to read the whole advert, so catch phrases are very catchy, even for a few seconds. Catchphrases are a way of tricking people on how good the product is, in a glimpse. When people tend to look at the advert they don’t realise how bad the product is but always look on the good side of the product.

2.2.3 Product information

Product information gives more information about the product. In the earlier days (1950′s) people were not as busy as nowadays, they had time to read full length pages but now we are so busy that we tend to flick through the adverts, choosing the catchy and most appealing ones to read quickly. On the Aydes advert you could see how much writing there is and its telling more about the product and what the benefits are.

2.3 Technical Codes

Technical codes rely on the technology of image to create meaning.

2.3.1 Shot type and angle

Shot type and angle can be used to express point of view or the relationships between people and their environment. Camera angles can also be used to create an emotional meaning.

2.3.2 Lightning

Lighting, such as brightness, dim light, or shadow can affect our response to the person in the advert or even the product.

3. A.I.D.A

3.1 Attention

Adverts must captures the readers attention if they wish to get a good amount of people to buy the product. Producers must make the advertisement stand out, attention grabbing and unique.
On my recent survey, 63% of the people said television was the most looked at advertisement. I believe people don’t realise how much of things are actually advertised.

3.2 Interest

When adverts have got the audiences attention, they must keep interest by the readers, by using readers beliefs, values, attitudes and desires to keep them reading.

3.3 Desire

To have a successful advert you will need the readers to have a desire, whether its losing weight or becoming more attractive. The main target is to make the audience feel more attractive and sexy with the product, usually trying to show a better life with the product.

3.4 Action

Action is trying to get the advert to send some kind of invitation to get the readers by saying phrases like ‘hurry last days’ or ‘stocks won’t last’, which makes the consumer believe they don’t have much time.

4. Stereotypes

Stereotypes are away of grouping people together by the way they look and/or behave. It relies on symbols in order to group these people together. It is also used as a shortcut in communication so that the reader understands quickly about the characters, the advertisers want to portray.

5. Language

5.1 Connotative

Connotative means symbols that have meaning, for example, red is a symbol for love, evil, death, blood.

5.2 Emotitive

When words or visual images add either a positive or negative meaning to something we see, hear or believe.

5.3 Colloquial

Colloquial is very informal, friendly, down to earth language, it includes abbreviations and contractions, use of idioms, most catch phrases and slogans.

5.4 Figuarative

Figuarative includes the use of poetic devices, for example metaphor, simile, personification, alliteration, assonance and onomatopoeia.

5.5 Neologisms

Neologisms are words that sound attractive and catchy are used in adverts because it seems to have been invented because they sound good.

6. Context
Context is about the consumer and producer of advertising.

6.1 Producer

Producers are the ones who make the adverts. Companies design and make the products which then, the products go to the producer to get pictures taken of and get used for advertisements. To make a successful advert, advertisers must add film language, AIDA, stereotypes, language, deign and layout, repetition and testimonials.

6.2 Consumer

The consumer are the people who views or reads the text on an advert. On an average, 89% of the people said they don’t think they could be influenced easily.

7. Conclusion

Advertising has changed after so many years, people tend to get distracted and buy things that are not needs. Although many people on the surveys said the dont get influenced easy, i think that everyone has a weakness point. I believe that people do buy advertised products because they want something new, or want to get success with a particular product. If people didn’t buy advertised products, bussinesses would be bankrupt by now, but they make so much profit, it is impossible for them to even think about closing the bussiness down. So you see, advertising isn’t about the product no more, its all about the image and how it set out to look.

Mis-sold holiday… What can I do?

I am seeking some advice about a holiday that I believe has been mis-sold to me.

I booked through an online travel agency (which I have used before in the past and provide a good service).

The reason why I believe it has been mis-sold is because the images of the hotel I booked and the star rating provided by the agency (after some extensive research by myself), I found are wrong.

The hotel was decided upon because the pictures looked idylic and although being picturesque, the location stated is actually right in a lively area (in Corfu, Greece) and rated 4 star. Looked perfect. The pictures, star rating and description sold it completely.

In excitement, I’ve been researching the hotel most nights. It came as shock to me to find out that there is a completely different hotel with a similar name on the complete opposite side of the island, nowhere near the location I have been provided in the description or on my final booking confirmation. On the website for the different hotel, I managed to find the exact images which had been provided to me by the travel agency, for hotel I had booked. The images are clearly the same and the website for the other hotel also shows a map with the location on the opposite side of the island.

Then on to the star rating. For the booking I made, it was shown and stated that it was a 4 star hotel (along with the images of the different hotel). I searched for the name of the appartment I had been provided and there was nothing under that name, only under a slightly different name but in the resort I had been sold. These apartments (which must have been the one I have been sold) are only rated 3 star.

So therefore, although the description and the final booking confirmation show the location which corresponds to the advertised appartments, the star rating and all of the images are of a completely different hotel on the other side of the island.

I have read through the travel agency terms and conditions and it does mention that I will be provided with the described hotel and it says that the star rating they analyse and advertise will be the star rating I receive in correspondence to the general ratings of that country.

The holiday leaving date is not for another 3 weeks. I was wondering what my rights are in this situation seeing I have clearly been sold the wrong hotel and if it wasn’t for me researching somewhat after booking, then I would never have known and neither would the many other people that may have booked the same hotel. I believe that this is a blatant case of false advertising and if possible I’d like a full refund so I can book somewhere else as the more this case unfolds, the more I’m put off going to this place. It is supposed to be a relaxing yearly holiday and I’ve already been completely mislead into looking forward to a beautiful idylic hotel when actually I’m booked into a rowdy, 18-30 prime location which looks bland and plays loud music 24/7.

I’d greatly appreciate any advice on this matter. It’s just something I really don’t need. It’s the first holiday with my current girlfriend and she’s never flown before. I want to to all be perfect .

Thanks, Q&A88

Journal entries help needed?

More Jounal entries due in 6hrs?
Dec 26
Issued the following checks as payment in full for miscellaneous billing:

Check 40110 to Sierra truck service for gas and truck repairs totaling $194.25

Check 40111 to Mountain Rider magazine for advertising to be featured in current and future issues. The invoice balance is for $1475

Check 40112 for $1026 to Reed and Heisinger Insurance Agency for additional insurance coverage on the new storage areas

Check 40113 for $323.50 to Cuppinger and Fillips Accountancy for accounting services received

Dec. 26 received a new shipment of Trail-Tracker snowmobiles and accessories for inventory. Invoice from Trailer Tracker presents the total List Price of this purchase of $33600, credit terms of 2/10, n/30, and FOB destination shippint terms. All merchandise purchases are recorded Net.

Item: Trail Tracker Qty: 8 Net cost per unit: $4116

Dec 26
Purchased for a special order, ten Solo model trailers from Fastwinn, Inc. Credit terms offered are 2/10, n/30 and the trailers for this special order are delivered by Fastweinn. The total list price of this purchase is $5000

Item: Norton Trailer Solo Qty: 10 Net Cost per unit: $490.00

Dec 26
Borrowed and additional $20000 cash by issuing a 90 day, 8%, short-term note payable to a private lender
23 hours ago – 3 days left to answer.

What’s the name of the song from Pete Seeger in a car advertising?

I’m not quite sure what kind of car the advert is about, but in the song is a sound(what Pete Seeger sings) what sounds like a car. What’s the name of the song?

Can you get paid to paint your car for advertising?

I have heard there are places that pay you to paint your car to advertise their products. Has anyone heard of this and can you give some info if this is true?

How can I get a free car with advertising?

I found a video on YouTube at http://www.youtube.com/watch?v=r8XeCTtUsf8&feature=related about http://www.ace-reviews.com/best/html/freecar.html

They both claim that you can get a free car if you don’t mind it bing covered in advertising.

The trouble is that when you go to http://www.ace-reviews.com/best/html/freecar.html you find out that you have to pay $30 to find out which companies will “hire” you.

So my question is where can I get “employed” to do this without paying for it first? I don’t mind who I advertise (preferably not microsoft lol) but I urgently need a car!

What companies are looking for people to do this for them? And will they really give / lend you a car to do it with?
I found another website;

http://www.drivefreecar.co.uk

This one asks you to pay £10 to get in on the deal. Is this a scam or is it for real? Is it worth wasting £10 to find out?

What companies do this? Where can I find them without paying some website to tell me about them?

What is a good form of car advertising that is effective but doesn’t ruin the paint?

Is there anything versatile that can me removed easily and put back on?

anyone ever been paid to drive a car with advertising on it?

A friend told me of this company that pays you to drive around in a car with their advertising all over it. has anyone else heard of this? My friend doesn’t work for them, just saw something on the internet about it. Like alot of stuff on the internet, sounds too good to be true. Any thoughts or has anyone else done this?