Archive for March, 2011
advertising advertising slogans

Mary asks…
What old advertising slogans would struggle to get past the censors today?
I start with ” A finger of fudge is just enough to give your kids a treat”
Chris, you spend far too much time on the net my friend. Fvcking good though! erm i dont mean that the slogan is good i mean that erm….uhhhh you know what i mean!
T
admin answers:
fu***ng buy it now you fu***ng bi**h

Chris asks…
Can anyone help with advertising slogans?
I am trying to find the name of the companies that used the following slogans.
We see what you see.
Cultivate your dreams.
Look into it.
We’ve got the edge.
Take hold.
BBQ. PDQ.
It’s good to be home.
Definitely works for me.
Prepare to live.
For all the right reasons.
What do you do?
Keep the goodness going.
You dust less
They go places
admin answers:
We’ve got the edge is a razor commerial, which one I don’t know
It’s good to be home is a coffee commercial about the brother returning home from the service. you only see at Christmas.
I have heard of only some of these, but sorry to say I don’t know where on TV.
This was a test once. I rememeber that!

Ken asks…
Does your husband only come up with good advertising slogans when you help him?
admin answers:
well yes with a little help from witchcraft

Sandra asks…
How does “Jesus is Truth” stand compared to other advertising slogans?
admin answers:
I’d believe “The best part of waking up is Foldgers in your cup” before I’d believe anything comparing Jesus to truth.

Nancy asks…
Can someone name me 5 advertising slogans?
And tell me the product of company they belong to?
admin answers:
Nike- Just do it.
Burger King- Have it your way
Midas (Car repair)- Trust the Midas Touch
Stanley Steamers- Stanley Steamer gets your home cleaner.
Folgers- The best part of waking up is folgers in your cup
EDIT
Safeway- Ingredients for life
Home Depot- You can do it we can help
Keiser- Live long and thrive
United- Fly the Friendly skies
Pepto Bismol- Nasea, Heartburn, indigestion, upset stomach, dirarhea. Yay pepto bismol
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advertising car advertising

Laura asks…
People advertising on their car for money?
I’ve seen more and more cars lately advertising websites on their windows, and trunk areas, etc. and I’ve been told there are certain websites and businesses that will pay you to do this on your vehicle. How does this work and what websites can I get information on this from and signup?
admin answers:
try marketing it the way i do for ads for my race car. Go to businesses and sell your product. Have a folder made up of prices and pros and cons of advertising on your car. Don’t just settle for web sites, if they do not have one then advertise their business name and phone number. I break the car into trunk, hood, door, door and quarter panels with different prices. The price is for the year and each year I go back and renegotiate. good luck

Mandy asks…
Who to call about getting your car wrapped in advertising?
I’ve heard that companies will pay you a few hundred dollars a month to have your car wrapped in their advertising. Do you contact the company direct, or is there a service that they use that pays you (they’re kind of a middle man)? I figure this would be a good way to drive a new car, and pay less for it (as they’re essentially paying the car payment)
admin answers:
If you don’t mind your car being an advertising billboard (and you are on the road most of the time), you can sign up your car to be wrapped in advertising. You can earn anywhere from $200-$400 a month from being a driving advertisement.
Here are some agencies you can contact:
http://adsmartoutdoor.com
Pays $350 a month and requires driver to meet with their representatives to check mileage, GPS unit, and condition of the advertisement on their vehicle.
http://www.autowrapped.com
This company pays $200-$400 a month to wrap your car, truck, or suv with non-damaging vinyl adhesive graphics.
http://www.ad-wraps.com/driversinfo.htm
The website is not clear as to how much you can earn, but it may be similar to other agencies that offer $400 (but check with them to be sure).
http://automurals.com
You can get paid up to $400 a month, with opportunity to earn extra by driving to conventions and such.
http://www.autowraps.com

Paul asks…
If car companies are receiving a bailout, why are there still car commercials and advertising?
How do the car companies that currently need a bailout have enough money to continue to purchase advertising?
admin answers:
You have to maintain your presence it the market. There is a direct correlation between advertising and sales. Cutting the advertising budget would be the worst thing a company could do when they desperately need to increase sales.

Lisa asks…
Can I get paid to get an advertising car wrap on my car in minnesota?
I’ve been web searching to find out if I can get paid for getting my car wrapped and driving in my home state of Minnesota – anyone have any reliable contact information? Most of the search results have been pretty frustrating as there are a lot of websites offering “membership” that you have to pay for any information – they look pretty shady to me.
admin answers:
If you don’t mind your car being an advertising billboard (and you are on the road most of the time), you can sign up your car to be wrapped in advertising. You can earn anywhere from $200-$400 a month from being a driving advertisement.
Here are some agencies you can contact — check if they operate in Minnesota:
http://adsmartoutdoor.com
Pays $350 a month and requires driver to meet with their representatives to check mileage, GPS unit, and condition of the advertisement on their vehicle.
http://www.autowrapped.com
This company pays $200-$400 a month to wrap your car, truck, or suv with non-damaging vinyl adhesive graphics.
http://www.ad-wraps.com/driversinfo.htm
The website is not clear as to how much you can earn, but it may be similar to other agencies that offer $400 (but check with them to be sure).
http://automurals.com
You can get paid up to $400 a month, with opportunity to earn extra by driving to conventions and such.
http://www.autowraps.com

Mary asks…
CARS. Hi I was just wondering in general, how much of all car advertising would you consider to be practical?
…and how much of car advertisements are devoted to other aspects of the car (ex, look)
Also, what are your top three expectations for your ideal car (if you were to buy one tomorrow)?
Thanks.
admin answers:
I learned a long time ago in sales: People make decisions emotionally then justify them logically.
When a person goes to get a car, whether they admit it or not, their first response is “wow, that ____ sure is nice”. Then they go about convincing themselves of all the reasons the ________ would be a good car for them.
Ads that focus on just numbers and facts will never sell cars. The thrill of acceleration, the envy of strangers, the beautful women throwing themselves at you – that will sell cars. It will also sell waffle irons and Shampoo too.
My expectations for a car are: 1) fun to drive since I also compete with the SCCA. (2) Styling of the car. You have to like the way it looks. No one wants to pay $30,000 for something they think is ugly (3) Reliability. This is last because most new cars are better built and more reliable than just 5 yrs ago.
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Mortgage-Lending Rules Unveiled
By NICK TIMIRAOS And VICTORIA MCGRANE
Federal regulators proposed far-reaching changes to lending rules that eventually could raise the cost of borrowing for most homeowners, kicking off what is likely to be a furious effort by the housing and banking industries to soften the proposal.
The Dodd-Frank financial-overhaul law requires banks to hold 5% of the credit risk for mortgages and other loans that are bundled together and sold off as securities. The idea is that banks and other issuers of securitized loans will do a better job ensuring the quality of those loans if they are required to have more “skin in the game.”
Lawmakers directed six different regulators to write the proposed rule, and the law also allowed regulators to exempt certain gold-standard residential mortgages from the risk-retention requirement. Since the rules are likely to raise costs for lenders, any mortgages satisfying the “qualified residential mortgage” definition are likely to have lower borrowing costs.
If approved, the proposal would eventually reset what constitutes a prime mortgage as only those to borrowers who make down payments of at least 20%, with higher equity levels required for refinances.
The real-estate industry and consumer-advocate groups already have forged an unlikely alliance to push for less-restrictive rules. They say the rules could substantially raise borrowing costs, particularly for first-time home buyers. “You’re clearly creating a nation of have and have-nots when it comes to housing,” said Jerry Howard, president of the National Association of Home Builders.
Critics of the rule say relatively few borrowers will be able to obtain the less costly, gold-standard mortgages. Around 46% of all homeowners with a mortgage had less than 20% equity in their homes at the end of 2010, according to CoreLogic Inc., a real-estate data firm.
“A rigid 20% down payment requirement is going to unnecessarily prevent the middle-class, first-time home buyers from getting affordable mortgages,” Sen. Kay Hagan (D., N.C.) said in an interview.
Any changes won’t be felt immediately because government agencies are exempt. The proposal also said Fannie Mae and Freddie Mac currently satisfy the risk-retention rules because the firms, which guarantee 100% of losses to investors on mortgages they securitize, are backed by the U.S. government. The mortgage giants, together with federal agencies, currently back nine in 10 new loans.
Advocates of a narrow definition of a qualified mortgage, including Wells Fargo Co., have argued it would create a more robust and liquid market for loans that fall outside the definition and are subject to the risk-retention rule. Regulators echoed that view Tuesday. Federal Deposit Insurance Corp. Chairman Sheila Bair said the rule doesn’t mean “all home buyers would have to meet these high standards to qualify for a mortgage.” The exemption, she said, will apply to “a small slice of the market.”
While regulators opted for a narrow set of standards to define the “qualified” mortgage, they allowed greater flexibility for sponsors of securitizations to decide how to retain risk. Critics have said the risk-retention rules could fail to ensure better underwriting or have more serious, unintended consequences for housing markets by raising costs for even qualified borrowers.
“With the way it’s drafted, very few loans are going to qualify” as qualified residential mortgages, says Lewis Ranieri, the pioneer of the home-mortgage-bond market.
One concern is that if the risk-retention rule isn’t properly designed, the sponsors of securitizations, primarily the nation’s largest banks, “are going to figure out ways around it, and it’s not going to be all that meaningful,” said Mark Zandi, chief economist at Moody’s Analytics.
After the draft version is approved by each agency, it will be open to public comment until mid-June. The FDIC’s five-member board voted unanimously Tuesday to approve the draft rule, as did the Federal Reserve on Monday.
Once the comment period ends, the regulators would be able to make changes to it before adopting a final version.
Separately, U.S. banking regulators proposed Tuesday to require that the nation’s largest financial firms provide a road map to help quickly and cleanly dismantle them in the event of a financial crisis.
The FDIC approved a draft rule requiring the firms to submit to regulators resolution plans, also known as living wills, with regular updates and reports on the firms’ credit exposures. The Federal Reserve, which co-wrote the rule, is expected to vote on it later this week. The proposal will then be open to public comment for 60 days, after which regulators will revise it and approve a final rule.
“The ability to plan in advance for the orderly resolution of a systemic entity is key to ending ‘too big to fail,’ ” Ms. Bair said.
—Alan Zibel
contributed to this article.
Write to Nick Timiraos at nick.timiraos@wsj.com
advertising promotional advertising products

Lizzie asks…
What are some tactics i can use to make sure my promotional strategies work for my small smoked meats business?
I have recently opened up a small smoked meats business and have created brochures about my products and handed them out to restaurants and cafes around my area. What tactics could i use to make sure my advertising is working? Also who are my stakeholders?
i have attended food fairs, created brochures sent them out to restaurants and cafes. Created business cards and thats about it
admin answers:
I think that depending on your situation, you could look into some different style marketing materials.
If you don’t mind, can you send me an email with a little more information about your small business? I’d like to get some more specifics on the current process (how big is your business, what’s the recent growth, what’s your plans for expansion, how many employees, whats the process, etc.). If you let me know a little bit more about your situation I could probably give you a couple recommendations on where to go and what you should be looking to try next!

Maria asks…
Homework help: what is microsoft’s promotional budget & promotion strategy?
Where can I find detail information on microsoft’s promotion strategy and budget for it office suite products? How does the company spend in advertising? What advertising mediums does the company uses? What is the company’s distribution channel and strategy?
Please exact links of where you got info from for full points.
admin answers:
the budget is handled by Ken, and Norma should have the strategy papers, but she’s been out with a cold, and doesn’t like anything on her desk touched while she’s away, so you’ll have to wait until she gets back.

Laura asks…
Where to go to find a printing company that can make professional business fliers for promotional work?
I would like some nice printouts for my business that show the products and have my prices. Where would I go to find some nice fliers for a good price? Basically think of like the sunday newspapers with the advertisements, who do they usually have to print those? I know it can’t be too much, to make it cost-effective for them to advertise this way, or else they would go with black-and-white.
admin answers:
Just stop in at any printing company, show them what you want done, and ask for a quote to do it. There will be a set up charge and then a price per copy. Color will cost several times more than B&W. The set up charge will depend on how much of the work you do yourself. Depending on how many copies you need you might find it cheaper to do the work yourself using a program such as photoshop or paint shop pro and run them on a (color) laser printer.

Helen asks…
What are “promotional versions” of Microsoft software?
The Microsoft Windows server 2008 launch events advertise that attendees will receive “promotional versions” of that product as well as of Visual Studio 2008 and SQL Server 2008. Does anyone know what “promotional versions” are? Are they like trial versions?
admin answers:
They should be fully functioning versions. Possibly having some of the higher functions removed.

Robert asks…
An example of an ethical problem related to promotional strategy is:?
a. weather an auto dealership should be required to purchase parts from the manufacturer of the cars it sells.
b. the question of whether marketers have an obligation to warn consumers of impending discount or returns policy changes.
c. whether there is an obligation to serve areas where there are few users of the firm’s products
d. the portrayal of women as frivolous or the stereotype of them as housewives in advertising.
is it d?
admin answers:
yes
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advertising full service advertising agency

Daniel asks…
Any one want to edit my work, its already been done but a second time… give opinions on how to make it beter
Any one want to edit my work, its already been done but a second time… give opinions on how to make it beter
Advertising Report
1. Introduction
My report is based on advertising and how much it influences our behaviour and actions.
Advertising is a type of communication aimed to sell a product, service and/or beliefs, by influencing the desired product to a specific target audience. Advertising is an competetive industry and is one of the top bussinesses around the world, spending over $385 billion dollars each year.
Advertising is surrounding our everyday lives, for example, television, radio, movies, magazines, newspapers, video games, Internet etc. Even the smallest things that wouldn’t cross our minds are still adverts, for example behind shopping reciepts, cinema coupons, SMS (short message service), telephone hold messages, side of buses and seats of grocery carts.
It gives out messages that try to influence certain types of audiences with catchy headlines and attention grabbing phrases and very attractive men and women.
2.1 Symbolic codes
Symbolic codes reflect the type of non-verbal communications we use in everyday life. Also are a way of getting extra attention on adverts.
When i surveyed 30 people, 43% of the people said, product is the main thing they look for in an advert, while brand and person both got 16% and others got 23%.
2.1.1 Colours
Colours bring out the effect of either older images or even the latest. Some advertising agencies decide to choose black and white colours because its a sign of an old classic touch. Also other agencies like to do bright colours to get more attention, because many people have difficulties in life and would like to see bright colours simply because it brings out very happy and cheerful thoughts that everyone would like to have in their lives.
By looking at the Emporio Armani watch advert, you could tell that it is trying to manipulate the audience by allowing them to think the watch will stay forever and always look classic.
2.1.2 Costumes
The style of clothing can tell you more about the historical date or type of character.
2.1.3 Setting
The environment can suggest the type of product it will be representing or the type of person representing the product.
2.1.4 Body language
In adverts, people try to use the right body language (head tilt, hip shift, bent knee, hand gesture, etc.) to show if someone is sad, happy, in love, angry, etc. and try to represent what the product is about.
By looking at the Emporio Armani watch advert, you could see the ladys face is to the side and looking straight forward, trying to say its a straight forward watch, you will have no problems with it.
2.2 Written codes
Any written information on the advert is classified into written codes.
2.2.1 Headings
Headings tries to introduce you to the product, whether its the brand name or what the product is used for. For example in the Lux soap advert, the heading tells you how Hollywood stars use it and how they have nice clean skin all the time.
2.2.2 Catchphrases
People don’t have time to read the whole advert, so catch phrases are very catchy, even for a few seconds. Catchphrases are a way of tricking people on how good the product is, in a glimpse. When people tend to look at the advert they don’t realise how bad the product is but always look on the good side of the product.
2.2.3 Product information
Product information gives more information about the product. In the earlier days (1950′s) people were not as busy as nowadays, they had time to read full length pages but now we are so busy that we tend to flick through the adverts, choosing the catchy and most appealing ones to read quickly. On the Aydes advert you could see how much writing there is and its telling more about the product and what the benefits are.
2.3 Technical Codes
Technical codes rely on the technology of image to create meaning.
2.3.1 Shot type and angle
Shot type and angle can be used to express point of view or the relationships between people and their environment. Camera angles can also be used to create an emotional meaning.
2.3.2 Lightning
Lighting, such as brightness, dim light, or shadow can affect our response to the person in the advert or even the product.
3. A.I.D.A
3.1 Attention
Adverts must captures the readers attention if they wish to get a good amount of people to buy the product. Producers must make the advertisement stand out, attention grabbing and unique.
On my recent survey, 63% of the people said television was the most looked at advertisement. I believe people don’t realise how much of things are actually advertised.
3.2 Interest
When adverts have got the audiences attention, they must keep interest by the readers, by using readers beliefs, values, attitudes and desires to keep them reading.
3.3 Desire
To have a successful advert you will need the readers to have a desire, whether its losing weight or becoming more attractive. The main target is to make the audience feel more attractive and sexy with the product, usually trying to show a better life with the product.
3.4 Action
Action is trying to get the advert to send some kind of invitation to get the readers by saying phrases like ‘hurry last days’ or ‘stocks won’t last’, which makes the consumer believe they don’t have much time.
4. Stereotypes
Stereotypes are away of grouping people together by the way they look and/or behave. It relies on symbols in order to group these people together. It is also used as a shortcut in communication so that the reader understands quickly about the characters, the advertisers want to portray.
5. Language
5.1 Connotative
Connotative means symbols that have meaning, for example, red is a symbol for love, evil, death, blood.
5.2 Emotitive
When words or visual images add either a positive or negative meaning to something we see, hear or believe.
5.3 Colloquial
Colloquial is very informal, friendly, down to earth language, it includes abbreviations and contractions, use of idioms, most catch phrases and slogans.
5.4 Figuarative
Figuarative includes the use of poetic devices, for example metaphor, simile, personification, alliteration, assonance and onomatopoeia.
5.5 Neologisms
Neologisms are words that sound attractive and catchy are used in adverts because it seems to have been invented because they sound good.
6. Context
Context is about the consumer and producer of advertising.
6.1 Producer
Producers are the ones who make the adverts. Companies design and make the products which then, the products go to the producer to get pictures taken of and get used for advertisements. To make a successful advert, advertisers must add film language, AIDA, stereotypes, language, deign and layout, repetition and testimonials.
6.2 Consumer
The consumer are the people who views or reads the text on an advert. On an average, 89% of the people said they don’t think they could be influenced easily.
7. Conclusion
Advertising has changed after so many years, people tend to get distracted and buy things that are not needs. Although many people on the surveys said the dont get influenced easy, i think that everyone has a weakness point. I believe that people do buy advertised products because they want something new, or want to get success with a particular product. If people didn’t buy advertised products, bussinesses would be bankrupt by now, but they make so much profit, it is impossible for them to even think about closing the bussiness down. So you see, advertising isn’t about the product no more, its all about the image and how it set out to look.
admin answers:
The very first sentence. Advertising is aimed to…. Nothing is ever “aimed to” it is always “aimed at” You would never aim a gun to a snake, you would aim the gun at a snake. The same holds true for advertising.
Second sentence, I would choose to say” Advertising, as a competitive industry is one of…..”
I would rather say, “bus exteriors and shopping cart seats.”
I would not begin a sentence with “It”, I would rather say “Messages are conveyed that attempt to influence….
My time is so limited right now, I wish I had seen this earlier.
You have an interesting topic and seem to have your “ducks in a row” Best of luck.

Steven asks…
please read this and tell me if its good?
please dont leave, read this
Advertising Report
1. Introduction
My report is based on advertising and how much it influences our behaviour and actions.
Advertising is a type of communication aimed to sell a product, service and/or beliefs, by influencing the desired product to a specific target audience. Advertising is an competetive industry and is one of the top bussinesses around the world, spending over $385 billion dollars each year.
Advertising is surrounding our everyday lives, for example, television, radio, movies, magazines, newspapers, video games, the Internet, also even the smallest things that wouldn’t cross our minds are still adverts, for example behind shopping reciepts, cinema coupons, SMS (short message service), telephone hold messages, side of buses and seats of grocery carts.
It gives out messages that try to influence certain types of audiences with catchy headlines and attention grabbing phrases and very attractive men and women.
2.1 Symbolic codes
Symbolic codes reflect the type of non-verbal communications we use in everyday life. Also are a way of getting extra attention on adverts.
When i surveyed 30 people, 43% of the people said, product is the main thing they look for in an advert, while brand and person both got 16% and others got 23%.
2.1.1 Colours
Colours bring out the effect of either older images or even the latest. Some advertising agencies decide to choose black and white colours because its a sign of an old classic touch. Also other agencies like to do bright colours to get more attention, because many people have difficulties in life and would like to see bright colours simply because it brings out very happy and cheerful thoughts that everyone would like to have in their lives.
By looking at the Emporio Armani watch advert, you could tell that it is trying to manipulate the audience by allowing them to think the watch will stay forever and always look classic.
2.1.2 Costumes
The style of clothing can tell you more about the historical date or type of character.
2.1.3 Setting
The environment can suggest the type of product it will be representing or the type of person representing the product.
2.1.4 Body language
In adverts, people try to use the right body language (head tilt, hip shift, bent knee, hand gesture, etc.) to show if someone is sad, happy, in love, angry, etc. and try to represent what the product is about.
By looking at the Emporio Armani watch advert, you could see the ladys face is to the side and looking straight forward, trying to say its a straight forward watch, you will have no problems with it.
2.2 Written codes
Any written information on the advert is classified into written codes.
2.2.1 Headings
Headings tries to introduce you to the product, whether its the brand name or what the product is used for. For example in the Lux soap advert, the heading tells you how Hollywood stars use it and how they have nice clean skin all the time.
2.2.2 Catchphrases
People don’t have time to read the whole advert, so catch phrases are very catchy, even for a few seconds. Catchphrases are a way of tricking people on how good the product is, in a glimpse. When people tend to look at the advert they don’t realise how bad the product is but always look on the good side of the product.
2.2.3 Product information
Product information gives more information about the product. In the earlier days (1950′s) people were not as busy as nowadays, they had time to read full length pages but now we are so busy that we tend to flick through the adverts, choosing the catchy and most appealing ones to read quickly. On the Aydes advert you could see how much writing there is and its telling more about the product and what the benefits are.
2.3 Technical Codes
Technical codes rely on the technology of image to create meaning.
2.3.1 Shot type and angle
Shot type and angle can be used to express point of view or the relationships between people and their environment. Camera angles can also be used to create an emotional meaning.
2.3.2 Lightning
Lighting, such as brightness, dim light, or shadow can affect our response to the person in the advert or even the product.
3. A.I.D.A
3.1 Attention
Adverts must captures the readers attention if they wish to get a good amount of people to buy the product. Producers must make the advertisment stand out, attention grabbing and unique.
3.2 Interest
When adverts have got the audiences attention, they must keep interest by the readers, by using readers beliefs, values, attitudes and desires to keep them
reading.
3.3 Desire
To have a successful advert you will need the readers to have a desire, whether its losing weight or becoming more attractive. The main target is to make the audience feel more attractive and sexy with the product, usually trying to show a better life with the product.
3.4 Action
Action is trying to get the advert to send some kind of invitation to get the readers by saying phrases like ‘hurry last days’, or ‘stocks won’t last’, which makes the consumer believe they don’t have much time.
4. Stereotypes
Stereotypes are away of grouping people together by the way they look and/or behave. It relies on symbols in order to group these people together. It is also used as a shortcut in communication so that the reader understands quickly about the characters, the advertisers want to portray.
5. Language
5.1 Connotative
Connotative means symbols that have meaning, for example, red is a symbol for love, evil, death, blood.
5.2 Emotitive
When words or visual images add either a positive or negative meaning to something we see, hear or believe.
5.3 Colloquial
Colloquial is very informal, friendly, down to earth language, it includes abbreviations and contractions, use of idioms, most catch phrases and slogans.
5.4 Figuarative
Figuarative includes the use of poetic devices, for example metaphor, simile, personification, alliteration, assonance and onomatopoeia.
5.5 Neologisms
Neologisms are words that sound attractive and catchy are used in adverts because it seems to have been invented because they sound good.
6. Context
Context is about the consumer and producer of advertising.
6.1 Producer
Producers are the ones who make the adverts. Companies design and make the products which then, the products go to the producer to get pictures taken of and get used for advertisements. To make a successful advert, advertisers must add film language, AIDA, stereotypes, language, deign and layout, repetition and testimonials.
6.2 Consumer
The consumer are the people who buy the product, that could be influenced by advertising. On an average, 89% of the people said they don’t think they could be influenced easily.
7. Conclusion
Advertising has changed after so many years, even though it is not about the product anymore, people tend to get distracted and buy things that are not needs. Although many people on the surveys said the dont get influenced easy, i think that everyone has a weakness point. I believe that people do buy advertised products because they want something new, or want to get success with a particular product. If people didn’t buy advertised products, bussinesses would be bankrupt by now, but they make so much profit, it is impossible for them to close it down. So you see, advertising isn’t about the product no more, its all about the image and how it sets out to look.
for a year 11 student
admin answers:
yeah

Sandra asks…
any one want to edit my work, its already been done but a second time… give opinions on how to make it beter
Advertising Report
1. Introduction
My report is based on advertising and how much it influences our behaviour and actions.
Advertising is a type of communication aimed to sell a product, service and/or beliefs, by influencing the desired product to a specific target audience. Advertising is an competetive industry and is one of the top bussinesses around the world, spending over $385 billion dollars each year.
Advertising is surrounding our everyday lives, for example, television, radio, movies, magazines, newspapers, video games, Internet etc. Even the smallest things that wouldn’t cross our minds are still adverts, for example behind shopping reciepts, cinema coupons, SMS (short message service), telephone hold messages, side of buses and seats of grocery carts.
It gives out messages that try to influence certain types of audiences with catchy headlines and attention grabbing phrases and very attractive men and women.
2.1 Symbolic codes
Symbolic codes reflect the type of non-verbal communications we use in everyday life. Also are a way of getting extra attention on adverts.
When i surveyed 30 people, 43% of the people said, product is the main thing they look for in an advert, while brand and person both got 16% and others got 23%.
2.1.1 Colours
Colours bring out the effect of either older images or even the latest. Some advertising agencies decide to choose black and white colours because its a sign of an old classic touch. Also other agencies like to do bright colours to get more attention, because many people have difficulties in life and would like to see bright colours simply because it brings out very happy and cheerful thoughts that everyone would like to have in their lives.
By looking at the Emporio Armani watch advert, you could tell that it is trying to manipulate the audience by allowing them to think the watch will stay forever and always look classic.
2.1.2 Costumes
The style of clothing can tell you more about the historical date or type of character.
2.1.3 Setting
The environment can suggest the type of product it will be representing or the type of person representing the product.
2.1.4 Body language
In adverts, people try to use the right body language (head tilt, hip shift, bent knee, hand gesture, etc.) to show if someone is sad, happy, in love, angry, etc. and try to represent what the product is about.
By looking at the Emporio Armani watch advert, you could see the ladys face is to the side and looking straight forward, trying to say its a straight forward watch, you will have no problems with it.
2.2 Written codes
Any written information on the advert is classified into written codes.
2.2.1 Headings
Headings tries to introduce you to the product, whether its the brand name or what the product is used for. For example in the Lux soap advert, the heading tells you how Hollywood stars use it and how they have nice clean skin all the time.
2.2.2 Catchphrases
People don’t have time to read the whole advert, so catch phrases are very catchy, even for a few seconds. Catchphrases are a way of tricking people on how good the product is, in a glimpse. When people tend to look at the advert they don’t realise how bad the product is but always look on the good side of the product.
2.2.3 Product information
Product information gives more information about the product. In the earlier days (1950′s) people were not as busy as nowadays, they had time to read full length pages but now we are so busy that we tend to flick through the adverts, choosing the catchy and most appealing ones to read quickly. On the Aydes advert you could see how much writing there is and its telling more about the product and what the benefits are.
2.3 Technical Codes
Technical codes rely on the technology of image to create meaning.
2.3.1 Shot type and angle
Shot type and angle can be used to express point of view or the relationships between people and their environment. Camera angles can also be used to create an emotional meaning.
2.3.2 Lightning
Lighting, such as brightness, dim light, or shadow can affect our response to the person in the advert or even the product.
3. A.I.D.A
3.1 Attention
Adverts must captures the readers attention if they wish to get a good amount of people to buy the product. Producers must make the advertisement stand out, attention grabbing and unique.
On my recent survey, 63% of the people said television was the most looked at advertisement. I believe people don’t realise how much of things are actually advertised.
3.2 Interest
When adverts have got the audiences attention, they must keep interest by the readers, by using readers beliefs, values, attitudes and desires to keep them reading.
3.3 Desire
To have a successful advert you will need the readers to have a desire, whether its losing weight or becoming more attractive. The main target is to make the audience feel more attractive and sexy with the product, usually trying to show a better life with the product.
3.4 Action
Action is trying to get the advert to send some kind of invitation to get the readers by saying phrases like ‘hurry last days’ or ‘stocks won’t last’, which makes the consumer believe they don’t have much time.
4. Stereotypes
Stereotypes are away of grouping people together by the way they look and/or behave. It relies on symbols in order to group these people together. It is also used as a shortcut in communication so that the reader understands quickly about the characters, the advertisers want to portray.
5. Language
5.1 Connotative
Connotative means symbols that have meaning, for example, red is a symbol for love, evil, death, blood.
5.2 Emotitive
When words or visual images add either a positive or negative meaning to something we see, hear or believe.
5.3 Colloquial
Colloquial is very informal, friendly, down to earth language, it includes abbreviations and contractions, use of idioms, most catch phrases and slogans.
5.4 Figuarative
Figuarative includes the use of poetic devices, for example metaphor, simile, personification, alliteration, assonance and onomatopoeia.
5.5 Neologisms
Neologisms are words that sound attractive and catchy are used in adverts because it seems to have been invented because they sound good.
6. Context
Context is about the consumer and producer of advertising.
6.1 Producer
Producers are the ones who make the adverts. Companies design and make the products which then, the products go to the producer to get pictures taken of and get used for advertisements. To make a successful advert, advertisers must add film language, AIDA, stereotypes, language, deign and layout, repetition and testimonials.
6.2 Consumer
The consumer are the people who views or reads the text on an advert. On an average, 89% of the people said they don’t think they could be influenced easily.
7. Conclusion
Advertising has changed after so many years, people tend to get distracted and buy things that are not needs. Although many people on the surveys said the dont get influenced easy, i think that everyone has a weakness point. I believe that people do buy advertised products because they want something new, or want to get success with a particular product. If people didn’t buy advertised products, bussinesses would be bankrupt by now, but they make so much profit, it is impossible for them to even think about closing the bussiness down. So you see, advertising isn’t about the product no more, its all about the image and how it set out to look.
admin answers:
1. Introduction
My report is based on advertising and how much it influences our behaviour and actions.
Rewrite and spell behavior correctly, behaviour and actions are the same thing – Advertising, how much it influences consumer behavior and spending.
This is a report remove all references to I, me , my etc.
All comments apply to intro para –
Make belief singular, like service or make product and service plural. Spell competitive and businesses correctly. Cap the first letter of the abbreviation definition (Short Message Service) if this is the only time you use the abbreviation STS why abbreviate at all. Usually it is done like this so that the abbreviation can be used throughout the document, spell receipts correctly.
Replace the word influencing (it does not work here) with adapting.
Advertising is an competetive industry and is one of the top bussinesses around the world, spending over $385 billion dollars each year.
Delete ‘an’ replace with a, spell businesses correctly, reword to flow better try –
Advertising represents a $385 billion dollar a year industry, making advertising one of the most lucrative businesses around the world.
Your on your own. I don’t have time to edit the entire thing. Looks good but at least get the misspelled words throughout.

Jenny asks…
Mis-sold holiday… What can I do?
I am seeking some advice about a holiday that I believe has been mis-sold to me.
I booked through an online travel agency (which I have used before in the past and provide a good service).
The reason why I believe it has been mis-sold is because the images of the hotel I booked and the star rating provided by the agency (after some extensive research by myself), I found are wrong.
The hotel was decided upon because the pictures looked idylic and although being picturesque, the location stated is actually right in a lively area (in Corfu, Greece) and rated 4 star. Looked perfect. The pictures, star rating and description sold it completely.
In excitement, I’ve been researching the hotel most nights. It came as shock to me to find out that there is a completely different hotel with a similar name on the complete opposite side of the island, nowhere near the location I have been provided in the description or on my final booking confirmation. On the website for the different hotel, I managed to find the exact images which had been provided to me by the travel agency, for hotel I had booked. The images are clearly the same and the website for the other hotel also shows a map with the location on the opposite side of the island.
Then on to the star rating. For the booking I made, it was shown and stated that it was a 4 star hotel (along with the images of the different hotel). I searched for the name of the appartment I had been provided and there was nothing under that name, only under a slightly different name but in the resort I had been sold. These apartments (which must have been the one I have been sold) are only rated 3 star.
So therefore, although the description and the final booking confirmation show the location which corresponds to the advertised appartments, the star rating and all of the images are of a completely different hotel on the other side of the island.
I have read through the travel agency terms and conditions and it does mention that I will be provided with the described hotel and it says that the star rating they analyse and advertise will be the star rating I receive in correspondence to the general ratings of that country.
The holiday leaving date is not for another 3 weeks. I was wondering what my rights are in this situation seeing I have clearly been sold the wrong hotel and if it wasn’t for me researching somewhat after booking, then I would never have known and neither would the many other people that may have booked the same hotel. I believe that this is a blatant case of false advertising and if possible I’d like a full refund so I can book somewhere else as the more this case unfolds, the more I’m put off going to this place. It is supposed to be a relaxing yearly holiday and I’ve already been completely mislead into looking forward to a beautiful idylic hotel when actually I’m booked into a rowdy, 18-30 prime location which looks bland and plays loud music 24/7.
I’d greatly appreciate any advice on this matter. It’s just something I really don’t need. It’s the first holiday with my current girlfriend and she’s never flown before. I want to to all be perfect
.
Thanks, Q&A88
admin answers:
Have you contacted the agency to begin with? It’s likely a simple email exchange will resolve the issue, since their listing can be shown to be incorrect.
If they are unwilling to assist, contact the hotel in question directly to see about canceling the booking (it sounds like you prepaid?), if they cannot help, you may end up booking another trip and then using small claims court or the local equivalent to seek redress.

Ken asks…
Journal entries help needed?
More Jounal entries due in 6hrs?
Dec 26
Issued the following checks as payment in full for miscellaneous billing:
Check 40110 to Sierra truck service for gas and truck repairs totaling $194.25
Check 40111 to Mountain Rider magazine for advertising to be featured in current and future issues. The invoice balance is for $1475
Check 40112 for $1026 to Reed and Heisinger Insurance Agency for additional insurance coverage on the new storage areas
Check 40113 for $323.50 to Cuppinger and Fillips Accountancy for accounting services received
Dec. 26 received a new shipment of Trail-Tracker snowmobiles and accessories for inventory. Invoice from Trailer Tracker presents the total List Price of this purchase of $33600, credit terms of 2/10, n/30, and FOB destination shippint terms. All merchandise purchases are recorded Net.
Item: Trail Tracker Qty: 8 Net cost per unit: $4116
Dec 26
Purchased for a special order, ten Solo model trailers from Fastwinn, Inc. Credit terms offered are 2/10, n/30 and the trailers for this special order are delivered by Fastweinn. The total list price of this purchase is $5000
Item: Norton Trailer Solo Qty: 10 Net Cost per unit: $490.00
Dec 26
Borrowed and additional $20000 cash by issuing a 90 day, 8%, short-term note payable to a private lender
23 hours ago – 3 days left to answer.
admin answers:
Dec 26
Issued the following checks as payment in full for miscellaneous billing:
Check 40110 to Sierra truck service for gas and truck repairs totaling $194.25
Dr Upkeep of trucks $194.25
Cr Cash in bank $194.25
Check 40111 to Mountain Rider magazine for advertising to be featured in current and future issues. The invoice balance is for $1475
Dr Prepaid advertising $1,475
Cr Cash in bank $1,475
Check 40112 for $1026 to Reed and Heisinger Insurance Agency for additional insurance coverage on the new storage areas
Dr Insurance expense $1,026
Cr Cash in bank $1,026
Check 40113 for $323.50 to Cuppinger and Fillips Accountancy for accounting services received
Dr Accounting fee expenses $323.50
Cr Cash in bank $323.50
Dec. 26 received a new shipment of Trail-Tracker snowmobiles and accessories for inventory. Invoice from Trailer Tracker presents the total List Price of this purchase of $33600, credit terms of 2/10, n/30, and FOB destination shippint terms. All merchandise purchases are recorded Net.
Item: Trail Tracker Qty: 8 Net cost per unit: $4116
Dr Merchandise inventory $32,928
Cr Accounts payable $32,928
Dec 26
Purchased for a special order, ten Solo model trailers from Fastwinn, Inc. Credit terms offered are 2/10, n/30 and the trailers for this special order are delivered by Fastweinn. The total list price of this purchase is $5000
Item: Norton Trailer Solo Qty: 10 Net Cost per unit: $490.00
Dr Merchandise inventory $4,900
Cr AP $4,900
Dec 26
Borrowed an additional $20000 cash by issuing a 90 day, 8%, short-term note payable to a private lender
Dr Cash in bank $20,000
Cr Note payable $20,000
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