Above And Beyond Promotion

Archive for October, 2010

The Advertising That Sells

Word Count:
465

Summary:
All the diversity of advertising texts can be divided into four main groups: informational, reminding, urging and persuading.Informational texts should be simple and brief. Reminding texts are succinct. Urging texts should repeat the name of the product many times. Persuading texts emotionally concentrate the reader’s attention on the advantages of the product. The key elements of all the advertisements.

Keywords:
advertising texts, title, comments

Article Body:
What is your reaction to advertising? Well, do not tell me that it annoys or irritates you. I know that. The same goes for me. I’d like to know how you act after reading some advertising piece. For example, sometimes it makes me just rush to the nearest store and buy the advertised item. Sometimes the name of the product may linger in my mind for a long time despite my resistance and desire to stop thinking about it. Awful. There are also cases when on the contrary I cannot remember the name of the advertised product. Weird. Occasionally I do like advertising, when it conveys something useful and helpful to me. As you see it has different or even quite opposite effects. Why? Because the effect of the advertising depends on the type of the advertising text. There are four of them. Persuading texts emphasize the advantages of the product. Urging texts aim at making the customer memorize the name of the product so they repeat it for many times. Informational texts provide us with the information about the product, they are clear and short. Reminding texts are very brief.

Though the four types have their own peculiarities, all of them comprise five essential components: title, subtitle, the main text, caption and comments and slogan. The title should capture the attention of the audience. It is the pivot of advertising and the most powerful appeal to the potential buyer. If the title fails to attract the readers’ attention, they won’t read on your message and won’t become your clients. The subtitle connects the body of the advertising with the headline. It is another opportunity to make the reader buy from you. So, do not miss it.
Usually the headlines sound like promises or bargains. In the body you should explain how you are going to fulfill them. Body is the essence of the advertising message. Emotional words and phrases are especially effective in creating the image of the product. They appeal to people and convince them to buy. Make explanations to your audience in simple sentences using clear words.

There is no necessity to stuff your text with specific terms no one except you knows. If people do not understand something about your product, they won’t buy it. You should strive at providing more information with fewer words. All the additional information about the sales is presented in the caption. Comments usually describe some particular feature of the product or dwell on the included pictures, photos. You can find a great variety of literature sources devoted to successful advertising, so I will not attempt to reveal advertising secrets in a small article. It is impossible. Personally I will always associate good advertising with making people buy without urging: “Buy me”.

An Easy Promotion Tool with Big Rewards

Word Count:
274

Summary:
To be successful on the Internet with a business, you have to incorporate both online and off line promotion. Here is a small but easy way to do this!

Keywords:
Online promotion, site promotion, internet advertising, web promotion

Article Body:
If you operate or own a website, then you know that you have to promote both on and off the web. You have to incorporate these two factors in order to be fully successful with an E-commerce business. I have talked with a few large Internet retailers that gave me an insight into their marketing on the web. When I was told, it all made sense and I had to implement it with my clients.

We all know that Ebay is the number one auction market place on the Internet today. Millions of dollars are spent each week on this web portal and it continues to grow each day! I am not going to tell you to open up a store and start selling your whole product line to Ebay buyers because that would be costly with little to no profit.

What I am going to tell you is to put a few top sellers in an auction, either fixed or auction type. This is to gain a large amount of viewers since the product is “hot” and they will want to purchase it. The key to this ploy is to put links on your auction site that direct viewers to your site that carries your whole product line. When this happens correctly your traffic will Explode and with all targeted viewers. You might not be making much money with the Ebay items that sell, but if you do it correctly the profit you make from these targeted viewers will far outweight the small profit margins. Give it a try because their is nothing to lose and you will be happy with the results.

Promoting Relationships With the Public

Word Count:
426

Summary:
Public Relations or “PR” is one of the most important factors in how you are perceived by the public at large. It is the relationship between your business and your customers, past customers, community and potential customers.

Keywords:
promoting, relationships, customer, customer service, public

Article Body:
Public Relations or “PR” is one of the most important factors in how you are perceived by the public at large. It is the relationship between your business and your customers, past customers, community and potential customers.

There are two ways of obtaining PR. One way is through press releases, in which you share news about events or accomplishments within your company or organization. This form of PR gives you full control over how your company looks to the public. Your public, is anyone who has an interest of one type or another in your business such as your employees, customers, suppliers, competition and the press. How you are percieved by the public has a huge impact on the future of your business.

When issuing a press release make sure that the information provided is of interest to the readers or viewers of that particular publication. The heading of the press release should grab the readers attention and prompt them to continue reading. Make sure you are targeting publications which would be interested in your information. You wont have much success submitting a press release about christmas ornaments to a publication which targets outdoor life.

Testimonials and case histories are useful when overcoming objections, building credibility, and demonstrating customer satisfaction with your company and products. Generally, testimonials do not make up the bulk of a press release. Although it helps to add in a positive quote from a satisfied customer, make sure the comment is in direct relation to the focus of your press release.

Good PR from satisfied customers can bring you a whopping customer base, yet at the same time one shred of negative PR from an unhappy customer can cause your business considerable damage. When in a one-on-one meeting your customer should do most of the talking. Your customers are worth listening to and their feedback is valuable information! Take the time to listen to their questions and comments as it will help you to understand their needs and make sure they are satisfied with your service. If you are doing most of the talking, chances are, your customers are going to feel pressured or turned off and you run the risk of losing a sale as well as a customer.

Building a relationship with the public is an important aspect of promoting your business and building a solid customer base. Staying in touch with your customers will not only improve your customer relations, but will keep your name foremost in the minds of your customers and prospects and keep them coming back.

A Sneaker Evolution

Word Count:
535

Summary:
Those shoes that you just can’t live without, that you use for working out, doing yard work, walking, running or just hanging out ? the sneaker ? has a fascinating history.

The sneaker has been around since the 1800s when the Industrial Revolution took hold on America and rubber began being produced. Sneakers were once called plimsolls when they were first made in the 1800s as a plain rubber soled shoe. Goodyear, now a tire manufacturer, began as a rubber shoe company and …

Keywords:
sneakers,shoes,clothing

Article Body:
Those shoes that you just can’t live without, that you use for working out, doing yard work, walking, running or just hanging out ? the sneaker ? has a fascinating history.

The sneaker has been around since the 1800s when the Industrial Revolution took hold on America and rubber began being produced. Sneakers were once called plimsolls when they were first made in the 1800s as a plain rubber soled shoe. Goodyear, now a tire manufacturer, began as a rubber shoe company and in 1892 introduced Keds Ò to the world. The word “sneaker” was also introduced to the world about a decade later when an advertising agent gave these rubber soled shoes the name sneakers because the soles were so quiet and didn’t make any noise on any surface.

Converse was the next company to release a sneaker to the world in 1917. They called it the Converse All Star and it was the shoe worn by basketball players. This shoe ? the Converse All Star ? later became the Chuck Taylor All Star and became a necessity to basketball players, kids and others for more than 50 years.

Adi and Rudolph Dassler introduced the first shoe used for tennis, or the tennis shoe, in 1931 and the brand name Adidas was born. Soon after Rudolph Dassler teamed with Puma Schuhfabrik to produce the Puma brand shoe for football.

It took until the 1950s for sneakers to be the preferred footwear of teenagers after James Dean was photographed wearing his jeans and white sneakers. Girls and boys wore their sneakers as a symbol of rebellion.

In 1968 the sneaker giant Nike enters the sneaker scene after Phil Knight and Bill Bowerman partner to create Blue Ribbon Sports shoes which was later changed to Nike after the Greek Goddess of Victory. In 1971 the famous Nike swoosh was bought from a graphic design student for a mere $35! In 1979 Nike created the first Nike Air sole shoe claiming a revolutionary air-cushioning shoe. They introduce the first shoe using this technology called the Nike Tailwind. However, one of the most memorable shoe lines that Nike released was the Air Jordan which hit the markets in 1985.

Since then Nike has captured the athletic shoe market. In 2001 they introduced their Nike Shox advanced support technology. This system uses columns of engineered foam to give runners and athletes superior cushioning and support. This was a new revolution in shoe design.

Nike continued to lead the market in 2003 and acquired Converse, Inc. The Chuck Taylor All Star is reintroduced and is again a fashion staple in the lives of teenagers across the country.

Sneakers have come so far that they are not strictly for athletes anymore. In 2004 Reebok formed a partnership with music professionals to create their Sound and Rhythm line. This was done on an attempt to grow and heighten sales and to recognize the growing popularity of the music industry and it’s effect on today’s youth.

Whether you are a professional athlete, casual athlete, music enthusiast or lover of fashion only, there is sure to be several pairs of sneakers in your wardrobe to fit every facet of your life. But did you ever know that this staple item had such an interesting history behind it?

Promotional Products Industry Goes ‘above And Beyond’ Lead Ink Regulations

Word Count:
587

Summary:
The promotional products industry topped $18 billion in sales in 2006. As one of the larger promotional products distributors in the country, Absorbent, Ink. takes the welfare of our customers very seriously. We strive to work with environmentally conscious suppliers who manufacture and produce the safest products in the industry, and have been very pleased to see our industry take our environmental concerns seriously.

A recent article titled “Recalls have Parents on Aler…

Keywords:
promotional products, lead paint, environment, government, mattel, regulations

Article Body:
The promotional products industry topped $18 billion in sales in 2006. As one of the larger promotional products distributors in the country, Absorbent, Ink. takes the welfare of our customers very seriously. We strive to work with environmentally conscious suppliers who manufacture and produce the safest products in the industry, and have been very pleased to see our industry take our environmental concerns seriously.

A recent article titled “Recalls have Parents on Alert,” by Kevin Rader of WTHR.com said Mattel recalled a toy jeep that contained lead paint. “The jeep was a promotional product marketed from the movie cars. Lead paint has been banned in this country since 1978 but it is still produced in China,” wrote Rader.

The promotional products industry topped $18 billion in sales in 2006. As one of the larger promotional products distributors in the country, Absorbent, Ink. takes the welfare of our customers very seriously. We strive to work with environmentally conscious suppliers who manufacture and produce the safest products in the industry, and have been very pleased to see our industry take our environmental concerns seriously.

A recent article titled “Recalls have Parents on Alert,” by Kevin Rader of WTHR.com said Mattel recalled a toy jeep that contained lead paint. “The jeep was a promotional product marketed from the movie cars. Lead paint has been banned in this country since 1978 but it is still produced in China,” wrote Rader.

A press release from Mattel on Aug. 15, 2007, stated the company voluntarily recalled the toy because the paint on the die-cast vehicle had “impermissible levels of lead.” This recall caused Mattel to change the way it regulates and checks for lead in paint.

Promotional products are supposed to leave a good impression in clients’ minds, not leave them worrying if they purchased an item that could be potentially dangerous.

Although ink containing a low level of lead is not banned by the Consumer Product Safety Commission, suppliers in our industry have been experimenting with inks, such as soy-based and zinc-based, to replace those with trace amounts of lead. The challenges these inks present are a lack of gloss, less resistance to scratches, and less dishwasher durability. Imprinting with these inks sometimes leaves customers unhappy with the end result, but are potentially safer for society.

One state that has gone above and beyond to protect people from potential harm is California. The CPSC has standards and guidelines with products containing lead paint and heavy metals. California, however, has set its own guidelines.

California’s guidelines are outlined in The Safe Drinking Water and Toxic Act of 1986, also known as Proposition 65. Proposition 65 is more stringent than the CPSC regulations require. It requires companies to put warning labels on products with paint or ink containing miniscule amounts of lead. There still remains debate on whether Prop 65 is necessary or not, but we are happy to comply with these regulations

State governments are not the only ones tightening production guidelines; some companies are as well. Sabina, a drinkware supplier, is one of many printers that have honored Proposition 65 by marking items with low lead content imprints with warning labels. Sabina also offers zinc-based and organic-based inks as an alternative.

Claudette Bretzloff, an employee at Sabina, said the company uses ink that complies with CPSC standards. Sabina offers warning labels for any shipment, but for all states other than California, the warning label is optional.

Keeping people safe is an important priority and we are relieved to see that companies in our industry go above and beyond in meeting federal regulations.